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The Christmas shopping period provides a great opportunity for retailers, and for 2013, online figures are set to break records. The Centre for Retail Research forecast that “online Christmas spending will break through the 20% barrier, rising to £14.6 billion in 2013 (a rise of 15.8%). The online share of Christmas spending will be 20.1% compared to last year’s 17.7%, meaning that one in five goods will be bought online. UK online retail sales will be higher both in value and as a proportion of all-retail sales than any other country in Europe.”

The report continues, “We expect mobile spending (transactions through tablets and smartphones) to grow to £1.29 billion, with tablet sales growing by 538% (reaching 39.3% of mobile sales) and smartphone transactions to grow by 337%. Mobile ecommerce will be used even more widely to check prices and stock. Mobile is the fastest growing element in the most successful part of retailing and 2013 is expected to see the widest use of mobile eCommerce”.

How to optimise your merchandising over the Christmas period

Whilst increased levels of online retail transactions presents opportunity and prosperity for online retailers, it also presents more and more competition within a market place which is growing fast. Getting your retail merchandising strategy right is of utmost importance in ensuring you’re realising the true sales and revenue potential of your online platform at this time.

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Ensure Promotions are optimised

During this high volume selling period, it is key to ensure your promotions are maximised to drive sales, revenue and conversion rate. With the help of intelligent and strategic online merchandising tools, the performance of your special offer can exceed expectations. Locayta Product Recomendations use Behavioural Targeting to generate highly specific product suggestions which occur on site in real time and are updated dynamically based upon the users previous interactions on site. This tool can be used to highlight special offers and promotions you’d like to push out to your audience.

 

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Introduce and enhance mobile platforms

Locayta Freestyle Merchandising provide a quick and cost effective method of implementing a mobile platform. The technology is able to  translate your  retail offer over to the mobile sector, without requiring changes to your main retail site. Working as a is a click-to-buy iPhone shopping application, Locayta M-Commerce  enables your customers to browse and search your product offering via the mobile application; this includes viewing product detail pages and add or remove items to / from basket. The technology works by storing and indexing your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

Get Involved…

Amongst the many services available from LocaytaBehavioural TargetingProduct Recomendations and Locayta M-Commerce come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your special offers with Locayta Freestyle Merchandising®, visit www.locayta.com today.