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Online shopping has never been bigger, especially in periods of high shopping activity, such as pre Christmas gifting and post promotions and sales. During such volume of online activity, as an eCommerce retailer, its key to maximise potential and drive transactions meaning all aspects of your merchandising are of high importance. Locayta Freestyle Merchandising® is  a dynamic merchandising platform that offers a variety of features including Visual MerchandisingProduct Recommendations, Display AdvertisingLocayta Search,and Behavioural Targeting algorithms, which work by manipulating elements of your retail functionality to personalise your merchandising to optimise your sales.

The Features…

Using the collective intelligence based upon users’ behaviour on-site, Locayta generate individually user by user based personalised Product Recommendations alongside the items currently being browsed . The implementation of relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased, making for a unique and personalised shopping experience every time – a sure fire way to increase your conversion rates. When it comes to Display Advertising, Locayta’s technology analyses the content of the page prior to generating the display advertisement. This insight enables you to target specific customers with specific displays; this can be anything during the seasonal period from festive clothing purchases, party season dressing and gifting. You can tailor your display advertising, product recommendations and general visual merchandising whether is be special offers, one off promotions or selective product ranges, to target your likely to purchase customers. With visual merchandising, Locayta learns from previous user behaviour and manipulates product sequencing.

A user experience…

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Boohoo.com

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

For more info…

Display AdvertisingVisual Merchandising and Product Recommendations, all of which are available from Locayta, come fully integrated into the Locayta Freestyle Merchandising® platform and work to enhance your merchandising over the festive period. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.