Over the past few years, its safe to say the festive period is starting earlier and earlier. And with this, comes the promotions. The previously well known “January Sales” are starting earlier and earlier each year with most starting a few days prior to Christmas. Whilst this is great for those last minute shoppers wanting to bag gifts prior to festivities, but this means as a retailer it can be difficult to make your promotions stand out in the crowd amongst a busy market place. Ensuring your special promotions get noticed and are enhanced to their utmost effectiveness is a must in order to guarantee sales, revenue and conversion rate increases associated with promotions. With Locayta’s more intelligent and strategic online merchandising tools, you can do just this, to ensure the performance of your promotions will exceed expectations.

How to ehance the effectiveness of your promotions

Uniquely, Locayta offer a variety of features that work to target to specific customers offering a personal shopping experience to them, as well as a convertible audience to you the retailer. This centres around LocaytaBehavioural Targeting. This technology is able to push your promotions specifically to those users that are likely to respond positively;  the functionality re-targets to returning users by reviewing your customers’ previous interactions on your site (including incomplete purchases) to make recommendations, helping you to re-engage with your users and in turn generating higher conversion rates and overall lowering acquisition costs.


More specifically, Locayta Behavioural Targeting is used heavily in generating personalised Product Recomendations for customers of Locayta clients. Here Locayta generate highly specific product recommendations which occur on site in real time and are updated dynamically, based on both the collective intelligence of the site, as well as on an individual’s past and present behaviour. Whilst this promotes products and offers to customers on-site, what about those who aren’t currently visiting your site? Queue Locayta Behavioural Targeting in Display Advertising. This technology has the unique ability to analyse user behaviour in depth and resultantly places highly likely purchase options and special offer promotions in both advertising display slots online, from banners, to skys and MPU’s. The level of this can be enhanced during the time periods of sale and promotions and the display of your special offers can be scheduled for different times of day and periods of high volume promotions.

The technology in action at…


Locayta client,, have been able to make the most of their promotions with the help of Locayta, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix”.  They added, “We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What next?

Behavioural TargetingProduct Recomendations and Display Advertising, all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on how you can maximise your festive special offers with Locayta Freestyle Merchandising®, visit today.