boohoo

The January sales play host to some of the busiest trading periods for online retailers with takings reaching their peak for the financial year during this timing. Promotions and sales begin earlier and earlier so as an online retailer, your promotions will be in full swing, but are they performing as you’d like them to? Are sales as expected? Today we’re discussing some of the features employed by award winning online only retailer Boohoo.com, to see how they are maximising their promotions this January with the help of Locayta Freestyle Merchandising®.

The technology…

Locayta Behaviour

Behavioural merchandising is the process of using customer behaviour to place, promote and display products in order to maximize retail sales revenue. This is one of the ways in which Boohoo.com employ Locayta’s online merchandising technology to enhance their promotions, especially during sale and promotion time periods such as January. LocaytaBehavioural Targeting is able to push Boohoo.com’s special offers specifically to those users that are likely to respond positively;  the functionality re-targets to returning users by reviewing your customers’ previous interactions on your site (including incomplete purchases) to make recommendations, helping you to re-engage with your users and in turn generating higher conversion rates and overall lowering acquisition costs. Benefits for online Boohoo.com include less clicks to purchase, increased total online purchases, improved customer satisfaction and retention and greater control over their online sales performance.

A word from Boohoo.com…

Locayta-speech

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

How to get involved…

The above features from Locayta Freestyle Merchandising® enable online retailers like Boohoo.com to increase their site searchability and product find-ability for their customers, especially during sale periods.   Amongst the many services available from Locayta, the above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.