Archive for January, 2014


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As an eCommerce retailer, pin pointing key elements within your retail platform that can drive online sales is not easy. With the help of Locayta, like many other successful online businesses including the likes of Superdry.com, Tesco.com and Boohoo.com, you can identify which elements are worth focusing on and which can have a direct effect on your revenues. Looking at key performance indicators such as conversion rates, average order values and retention rates, Locayta have identifies three key elements to enable this. Keep reading to find out more.

1. Site Search: Locayta offer a fully featured and intelligent search that learns and ensures your customers find what they are looking for. By presenting results within a guided navigation framework, your customers are connected to the product they are looking for effectively and efficiently. This technology significantly increases the usability and effectiveness of site search on your site, resulting in an increase in conversion rates and average order values.

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2. Product Recommendations: Locayta implement relevant, compelling and intelligent product recommendations which are guaranteed to drive sales. As one of the most important marketing tools out there, Locayta’s technology employs behavioural algorithms to place likely or previously viewed products alongside browing options to your customers.  This technology has the power to dramatically increase your conversion rates and average order values.

3. Visual Merchandising: Lovayta’s technology allows you to take control of product sequencing on category pages and search results pages.  By organising the appearance of your online store, you can drive the display of visual elements on your site from presenting banner ads based on a category search, to metric based manipulation presenting the appropriate products chosen by you, for example, newest in stock or highest margin. This results in a 15 – 30% increase in online sales.

The Results

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Locayta Freestyle Merchandising allows you to truly take control of your online sales performance. Overall, retailers can expect on average  19% increase in revenues after deploying Locayta Search, Product Recommendations and Visual Merchandising. Not only this but the technology provides unrivalled speed, accuracy and tailored results for your end customer with the best features and functionality allowing you the retailer to focus on your business. With immediate salers performance results, Locayta’s technology has a beneficial effect on conversion rates, average order values, average revenue per visit, higher retention rates and increased customer satisfaction with reduced clicks to purchase.

How to get involved?

Amongst the many other merchandising services available from Locayta, Locayta Site Search, Product Recommendations and Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit http://www.locayta.com today.

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Locayta currently work with a variety of online retailers including Tesco, Boohoo and Superdry, to enhance their internal on site search functionality. From search box to guided navigation, Locayta’s intelligent search functionality has resulted in an estimated rise in sales by up to 30% for existing clients connecting customers to products quickly and accurately resulting in increased customer satisfaction and site click- through rates.

Locayta Search – How does it work?

Locayta Search learns from user behaviour documenting and reacting to customer interactions. Using behavioural algorithms, Locayta Search balances prioritising the interests of the customer and the retailer. Providing sophisticated features such as Intelligent Navigation; this displays search results in an intuitive framework with relevant refinement options allowing users to drill-down. In addition, Locayta’s Auto-Complete functionality means that as soon as your customers start typing in the search box of your website, the technology will recommend likely product and search terms. Similarly, Spell Correction technology will catch any misspelling, mistyping or misunderstanding entered.

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A client experience… 

“We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Head of eCommerce, Chris Griffin, Superdry

Get Involved

Locayta Search is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

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Quite simply, Locayta Product Recommendations  are guaranteed to increase your online conversion rates by providing highly relevant and personalised product suggestions alongside browsing options. As one of the most impactful marketing tools out there,  Locayta Product Recommendations are employed by retailers around the world including Tesco, Boohoo and Superdry, as a way of pushing add on purchases and encouraging customers to increase their spend. Keep reading to hear how Locayta Product Recommendations work and can prove to boost your online sales.

Locayta Product Recommendations

Locayta Product Recommendations  work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values.The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates. 

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Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Get involved!

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an online retailer, driving and growing your volume of sales is a key and every-existing aim. Whether it be by increasing conversion rates or improving basket values, every eCommerce business owner will know that the driver behind a successful operation lies in the amount of revenue you are able to generate. That’s why many well-renowned online retailers invest in their merchandising strategy to ensure that both the online customer experience is optimised as well as generating more lucrative revenues for themselves. Through strategic on-site search, visual merchandising, product recommendations and SEO functionalities, Locayta Freestyle Merchandising offer a dynamic merchandising solution for sites such as Boohoo and Tesco.

What’s involved?

Locayta SEO Page Builder ensures that your retail platform is easily detectable by highly populated search engines resulting in increased volume of traffic, equating to a higher proportion of conversions and therefore a higher volume of sales and overall revenue for your business. The technology works by creating SEO optimised pages using search terms keyed into your retail platform turning internal site searcs into highly focused and relevant SEO pages on your site, generating an organic volume of visitors to your site.

Locayta Product Recommendations employ unique behavioural algorithms to produce relevant and personalised product suggestions which are based upon users’ behaviour in browsing, adding to basket and purchasing. Once configured, Locayta’s dynamic product recommendation algorithms operate automatically with recommendations being constantly updated based on on-site activity. This dramatically increases both conversion rates and average basket values.

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Locayta Search works effectively as a search that learns from customer behaviour. The technology is able to discover what customers are searching for in order to influence relevant and likely search results. Locayta Search also provides sophisticated features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology, which allows retailers to manipulate search results based on metrics such as margin, popularity, newness to site and stock availability to generate higher revenues.

Locayta Visual Merchandising works to organise the appearance of your online store intelligently.  This drives the display of visual elements on your site including product sequencing and banner ads based on a category search. Locayta Visual Merchansising can be enhanced with metric drivers which serve to present the appropriate products based on search and metrics chosen by you depending on what’s most profitable.

How to find out more?

So if you’re looking to grow the sales on your retail site, Locayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Locayta SEO Page Builder all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an online retailer, seeing what strategic methodologies are being applied across your particular vertical is a helpful indicator to see how your competitors and common interest retailers are aiming to grow their online business. With existing clients including Boohoo.com, Superdry and F&F Tesco Clothing, Locayta’s fashion portfolio is already strong, proving that their ability to offer a truly personalised shopping experience works effectively with this specific customer demographic. Building on this, Locayta Freestyle Merchandising signed over thirty new clients in 2013, many of which cross the fashion vertical. New clients include the likes of Joseph, Internacionale, John Greed Jewellery, Lulu Guiness, Wolf + Badger, AX Paris, Quiz and M&Co to name a few. So why are so many fashion retailers turning to Locayta Freestyle Merchandising to support and grow their online business. Keep reading to find out.

A truly personalised shopping experience for your customers

To offer their customers a truly personal experience, Boohoo.com employ Locayta’s Guided Navigation feature which, using customised facets, has increased the effectiveness of their product search within the Boohoo.com site. The navigation panel displays the customer defined facets for the optimum visual representation of search results with refining options. They have also adopted Locayta’s Behavioural Recommendations, which is based on collective and/or individual user behaviour of users on site, to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values.  Catherine Turner, eCommerce  Manager at Boohoo.com says, “For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

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Visual merchandising from in-store to online

Boohoo.com also employ Locayta’s Rules Based Merchandising technology which serves to create a customised set of rules to control and optimise their customers’ search results via a field weighting system. This allows Boohoo.com to take control over their online sales performance, being able to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives. Catherine continues, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. 

Get involved…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how Locayta Freestyle Merchandising® services have helped fashion retailers around the web, visit www.locayta.com today.

Balance Factor

As an online retailer, maintaining control of your product display online is no easy task. To ensure that your online platform continues to build revenue and perform effectively, strategic methodology is needed making for the stategic positioning of product across your online portfolio. But how? Newly developed technology called Locayta Balance Factor does just this by employing practical data from your users’ behaviour, as well as strategic influences from yourself to dynamically control your product display. Keep reading to find out how this technology has revolutionised online merchandising for clients including Tesco.com, to boost average order vales and conversion rates.

What is Locayta Balance Factor?

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As a key feature of Locayta’s search and merchandising suite, Locayta Balance Factor  has been developed by our in house team of programmers on a bespoke basis and is a unique registered technology. The technology serves to ensure that whilst you’re showing your customers the products they most want to see, you’re also showing them the products that you, the retailer, most need to push. In this way Locayta Balance Factor  enables you to optimise your stock levels and sales revenue opportunities.

What are the benefits of Locayta Balance Factor?

Maximise your profits: Whatever external factors influence the margin you are able to make on certain products, Locayta Balance Factor allows your to manage sales of the right products for you at the right time. By logging in to the simple Control Panel, Locayta allow you to determine the products that you want to sell or need to push. By setting a percentage determining to what degree you want to prioritise certain products, you are truly in control of your sales. Customers will still enjoy the same high level of accuracy on search results and drill down pages, but will be shown products first which help to maximise your profit.

Handle fluctuating stock levels: Again, dependant on external circumstances, you can be left with large amount of stocks online which need to be cleared. Locayta Balance Factor does all the hard work for you. By once again using the Control Panel, you are able to determine exactly which stock you need to prioritise, and this is then influenced in all search resutlts and browsing category pages.

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Manage your brands: As a multi-brand retailer, keeping your external brands happy is key. Ensuring you are able to offer an attractive platform for brands to come on board as well as maintaining existing relationships is essential.   Locayta Balance Factor enables you to prioritise specific brands whilst Brand Adjacency means you can control which brands appear near each other, or not as the case may be.

Some reviews… 

Managing Director at Prezzybox.com,  Zak Edwards said, “It’s been a revelation. We have total control. We use  Locayta Balance Factor® to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Chris Griffin, Head of eCommerce at Superdry.com agreed, “Locayta offered the perfect combination of tools to control our search and merchandising. Our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. Our e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Want to know more?

Take a look at our 5 minute tour, or contact the Locayta team directly for bespoke advice and a detailed look at what Freestyle Merchandising can do for you.

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As an online touch point for a world renowned national landmark, the British Museum website receives a global audience of tourists, enthusiasts and experts daily, playing a vital role in generating revenue for separate registered charity the British Museum. When re-launching their online platform, the British Museum turned to Locayta Freestyle Merchandising to help optimise the performance of their online retail offer.

The technology…

When considering ways to optimise their retail performance online, the British Museum have implemented Locayta Product Recommendations. These provide their customers with tailored and relevant add-on purchase suggestions using behavioural algorithms based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time. The British Museum also opted to install Locayta’s Intelligent Search technology. This works to enhance the usability of their platform enabling users to find what they are looking for with key features including intelligent navigationspell correction and auto-complete. These internal search features ensure that all customers’ search queries result in positive and productive search results by catching all possible misspellings.

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The results… 

eCommerce Manager Fabrice Druelle said, “Locayta offered us a tool we simply couldn’t find elsewhere”.

The experience…

To provide additional flexibility for the British Museum, Freestyle Merchandising provide an easy-to-use control panel interface. Fabrice commented, “It’s a very usable platform. The dashboard is simple to get to grips with and you can really play with the technology” he says. “It’s totally adaptable to our product range and Locayta are very keen to collaborate on further developments. It’s a case of simply picking up the phone and suggesting amendments. They go out of their way to add our ideas to their portfolio. All you have to do is ask and Locayta are right there to help.”

The possibilities…

The British Museum feel there’s much more potential in Locayta Freestyle Merchandising, “In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.” “Currently we’re probably using about 15% of what Locayta can really do. I would like to see that grow to 80%. We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

The next steps…

Locayta Product Recommendations and Locayta Search are available as part of the full Locayta Freestyle Merchandising® package. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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January is well known in the retail world as a critical transactional period. During this time retailers launch their biggest sales of the year and ensuring they perform well, especially online, is of utmost importance having become an area of focus and growth for most retail businesses. Ensuring your promotions receive the best reaction possible online is not an easy task with the amount of competition in this arena, so how can you try to ensure yours performs well? We’re taking a look at Locayta client Superdry.com, to see how they use Locayta’s technology to ensure the performance of their retail site meets expectations.

 
For the Superdry shopper finding the correct product quickly and efficiently is paramount, especially in periods of promotion.  Locayta’s Intelligent Guided Navigation facilitates a quick, slick and seamless shopper experience allowing customers to streamline their search options in mere moments and pinpoint their purchase with ease. By enabling customers to personalise their search with options like size, category, colour and price, the technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed. In addition, add on features including spell correct and auto complete, Superdry can be assured that customers will never experience a failed search result.
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Superdry have employed Locayta’s visual merchandising technology which allows them to manually manipulate their visual displays quickly and easily. By organising the appearance of their online store, Superdry can create engaging product displays and compelling promotions. Locayta’s technology responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web.

Some feedback…

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Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance has generated phenomenal, if not unprecedented success for us. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

The next steps…

Amongst the many services available from Locayta,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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A new year provides good reason to take a fresh look at existing strategies you have in place for your online retail business with a view to improving and benefiting your eCommerce venture from all perspectives. As we live in booming times for the online retail world, it comes as no surprise that innovations and developments are coming up all the time, but how do you embrace them and ensure they are driving key benefits within your retail platform? Today, we’re talking through the financial and user focused advantages experienced by many clients of Locayta Freestyle Merchandising including Tesco, Boohoo and Superdry, from behavioural merchandising, search and product recommendations.

Increase your conversion rates

Increasing conversion rates is a key driving for online retailers. Here at Locayta, Behavioural Targeting technology works by marketing your products specifically to returning users who have previously abandoned baskets without purchasing on your retail platform. Their unique behavioural merchandising algorithms are able to reviews the users’ previous interactions on your site to make relevant, tailored and highly personalised product suggestions via Product Recommendations to your returning customers. This has worked to heighten conversion rates for multiple Locayta clients.

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Guarantee Higher average basket values

Alongside increasing conversion rates, Locayta Product Recommendations are unrivalled in the  online merchandising arena when it comes to ensuring higher average basket values. At Locayta, Product Recommendations are strongly based on both individual user behaviour on site as well as previous users’ behaviour in real time. This generates highly personalised product suggestions alongside other purchase options on screen to your customers presenting tempting items to increase the value of each customers’ buy.

Reduce customer clicks to purchase

Getting your customer to connect with your product is key in driving revenues and is often a common downfall of online retailers. Locayta’s Intelligent Site Search and Navigation technology installs sites with a “Guided Navigation” framework which displays relevant refinement options allowing your users to drill-down their search to find what they are looking for quickly and easily. In addition, auto complete and spell correction functionalities significantly increase the effectiveness of site search on your eCommerce platform.

Increase your volume of visitors

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Increasing the volume of traffic your site receives results in increasing the size of your audience available to convert. Locayta SEO Page Builder dynamically creates SEO friendly pages to increase traffic to your site using the internal site searches within your online platform turning each one into highly focused and relevant SEO pages. This dramatically increasing the volume of relevant organic search pages on your site.

Get started!

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta SEO Page BuilderLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.