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A new year provides good reason to take a fresh look at existing strategies you have in place for your online retail business with a view to improving and benefiting your eCommerce venture from all perspectives. As we live in booming times for the online retail world, it comes as no surprise that innovations and developments are coming up all the time, but how do you embrace them and ensure they are driving key benefits within your retail platform? Today, we’re talking through the financial and user focused advantages experienced by many clients of Locayta Freestyle Merchandising including Tesco, Boohoo and Superdry, from behavioural merchandising, search and product recommendations.

Increase your conversion rates

Increasing conversion rates is a key driving for online retailers. Here at Locayta, Behavioural Targeting technology works by marketing your products specifically to returning users who have previously abandoned baskets without purchasing on your retail platform. Their unique behavioural merchandising algorithms are able to reviews the users’ previous interactions on your site to make relevant, tailored and highly personalised product suggestions via Product Recommendations to your returning customers. This has worked to heighten conversion rates for multiple Locayta clients.

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Guarantee Higher average basket values

Alongside increasing conversion rates, Locayta Product Recommendations are unrivalled in the  online merchandising arena when it comes to ensuring higher average basket values. At Locayta, Product Recommendations are strongly based on both individual user behaviour on site as well as previous users’ behaviour in real time. This generates highly personalised product suggestions alongside other purchase options on screen to your customers presenting tempting items to increase the value of each customers’ buy.

Reduce customer clicks to purchase

Getting your customer to connect with your product is key in driving revenues and is often a common downfall of online retailers. Locayta’s Intelligent Site Search and Navigation technology installs sites with a “Guided Navigation” framework which displays relevant refinement options allowing your users to drill-down their search to find what they are looking for quickly and easily. In addition, auto complete and spell correction functionalities significantly increase the effectiveness of site search on your eCommerce platform.

Increase your volume of visitors

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Increasing the volume of traffic your site receives results in increasing the size of your audience available to convert. Locayta SEO Page Builder dynamically creates SEO friendly pages to increase traffic to your site using the internal site searches within your online platform turning each one into highly focused and relevant SEO pages. This dramatically increasing the volume of relevant organic search pages on your site.

Get started!

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta SEO Page BuilderLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.