January is well known in the retail world as a critical transactional period. During this time retailers launch their biggest sales of the year and ensuring they perform well, especially online, is of utmost importance having become an area of focus and growth for most retail businesses. Ensuring your promotions receive the best reaction possible online is not an easy task with the amount of competition in this arena, so how can you try to ensure yours performs well? We’re taking a look at Locayta client, to see how they use Locayta’s technology to ensure the performance of their retail site meets expectations.

For the Superdry shopper finding the correct product quickly and efficiently is paramount, especially in periods of promotion.  Locayta’s Intelligent Guided Navigation facilitates a quick, slick and seamless shopper experience allowing customers to streamline their search options in mere moments and pinpoint their purchase with ease. By enabling customers to personalise their search with options like size, category, colour and price, the technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed. In addition, add on features including spell correct and auto complete, Superdry can be assured that customers will never experience a failed search result.
Superdry have employed Locayta’s visual merchandising technology which allows them to manually manipulate their visual displays quickly and easily. By organising the appearance of their online store, Superdry can create engaging product displays and compelling promotions. Locayta’s technology responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web.

Some feedback…


Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance has generated phenomenal, if not unprecedented success for us. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

The next steps…

Amongst the many services available from Locayta,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today.