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As an online retailer, seeing what strategic methodologies are being applied across your particular vertical is a helpful indicator to see how your competitors and common interest retailers are aiming to grow their online business. With existing clients including Boohoo.com, Superdry and F&F Tesco Clothing, Locayta’s fashion portfolio is already strong, proving that their ability to offer a truly personalised shopping experience works effectively with this specific customer demographic. Building on this, Locayta Freestyle Merchandising signed over thirty new clients in 2013, many of which cross the fashion vertical. New clients include the likes of Joseph, Internacionale, John Greed Jewellery, Lulu Guiness, Wolf + Badger, AX Paris, Quiz and M&Co to name a few. So why are so many fashion retailers turning to Locayta Freestyle Merchandising to support and grow their online business. Keep reading to find out.

A truly personalised shopping experience for your customers

To offer their customers a truly personal experience, Boohoo.com employ Locayta’s Guided Navigation feature which, using customised facets, has increased the effectiveness of their product search within the Boohoo.com site. The navigation panel displays the customer defined facets for the optimum visual representation of search results with refining options. They have also adopted Locayta’s Behavioural Recommendations, which is based on collective and/or individual user behaviour of users on site, to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values.  Catherine Turner, eCommerce  Manager at Boohoo.com says, “For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

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Visual merchandising from in-store to online

Boohoo.com also employ Locayta’s Rules Based Merchandising technology which serves to create a customised set of rules to control and optimise their customers’ search results via a field weighting system. This allows Boohoo.com to take control over their online sales performance, being able to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives. Catherine continues, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. 

Get involved…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how Locayta Freestyle Merchandising® services have helped fashion retailers around the web, visit www.locayta.com today.