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As an online retailer, driving and growing your volume of sales is a key and every-existing aim. Whether it be by increasing conversion rates or improving basket values, every eCommerce business owner will know that the driver behind a successful operation lies in the amount of revenue you are able to generate. That’s why many well-renowned online retailers invest in their merchandising strategy to ensure that both the online customer experience is optimised as well as generating more lucrative revenues for themselves. Through strategic on-site search, visual merchandising, product recommendations and SEO functionalities, Locayta Freestyle Merchandising offer a dynamic merchandising solution for sites such as Boohoo and Tesco.

What’s involved?

Locayta SEO Page Builder ensures that your retail platform is easily detectable by highly populated search engines resulting in increased volume of traffic, equating to a higher proportion of conversions and therefore a higher volume of sales and overall revenue for your business. The technology works by creating SEO optimised pages using search terms keyed into your retail platform turning internal site searcs into highly focused and relevant SEO pages on your site, generating an organic volume of visitors to your site.

Locayta Product Recommendations employ unique behavioural algorithms to produce relevant and personalised product suggestions which are based upon users’ behaviour in browsing, adding to basket and purchasing. Once configured, Locayta’s dynamic product recommendation algorithms operate automatically with recommendations being constantly updated based on on-site activity. This dramatically increases both conversion rates and average basket values.

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Locayta Search works effectively as a search that learns from customer behaviour. The technology is able to discover what customers are searching for in order to influence relevant and likely search results. Locayta Search also provides sophisticated features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology, which allows retailers to manipulate search results based on metrics such as margin, popularity, newness to site and stock availability to generate higher revenues.

Locayta Visual Merchandising works to organise the appearance of your online store intelligently.  This drives the display of visual elements on your site including product sequencing and banner ads based on a category search. Locayta Visual Merchansising can be enhanced with metric drivers which serve to present the appropriate products based on search and metrics chosen by you depending on what’s most profitable.

How to find out more?

So if you’re looking to grow the sales on your retail site, Locayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Locayta SEO Page Builder all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.