Quite simply, Locayta Product Recommendations  are guaranteed to increase your online conversion rates by providing highly relevant and personalised product suggestions alongside browsing options. As one of the most impactful marketing tools out there,  Locayta Product Recommendations are employed by retailers around the world including Tesco, Boohoo and Superdry, as a way of pushing add on purchases and encouraging customers to increase their spend. Keep reading to hear how Locayta Product Recommendations work and can prove to boost your online sales.

Locayta Product Recommendations

Locayta Product Recommendations  work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values.The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates. 


Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Get involved!

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today.