Monitoring, responding and reacting to user behaviour is a productive approach to online merchandising. Your customers actions on-site can tell you invaluable information about what they want, what they are looking for, what they like, what they don’t like, what works for them and what doesn’t work for them. As innovative online merchandising specialists, Locaya Freestyle Merchandising utilise Behavioural Merchandising greatly across both Product Recommendations and Visual Merchandising functionalities. Keep reading to find out, as online retailer, how behavioural merchandising technology can help you to maximise your profitability by improving conversion rates and average basket values.
Locaya Freestyle Merchandising employ complex behavioural algorithms to monitor user behaviour and to respond through visual displays across many interfaces including search results, category pages, display advertising, email marketing and product recommendations. The technology is able to gather both collective intelligence from all on-site users, providing an overall perspective of customer behaviour, as well as more personalised recommendations based on an individual’s past and present behaviour. Locayta is then able to user actions on your site, using a weighted user-journey associating weights for each user action; for example viewed, searched for, added to basket and checked-out. This means that product displays across the interfaces discussed are based on what has been searched for, viewed, added to basket and purchased by the user in relation to both that users’ previous actions and the actions of all the other users of the site.
A review from Prezzybox.com
Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”
Locaya Freestyle Merchandising enable clients to build their online merchandising solution and Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.