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Research indicates that at least 43% of initial site visitors will use your website’s main search functionality when landing on your platform. With this statistic in mind, there’s no doubt getting your search right and ensuring a functional and exceptional user experience within this interface of your retail operation is key. But how? May online retailers experience difficulties getting their search functionality right; this spans everything from irrelevant search results, a poor navigation set up and multiple failed search results. Keep reading to find out how Locayta Freestyle Merchandising are helping retailers including Tesco.com, Boohoo.com and Superdry.com enhance their on-site search each and every day to drive sales by up to 30% and increase revenues.

Locayta Search – how does it work?

Locayta-Search-ranking-algorithm

Locayta are specialists when it comes to optimising online retail search and believe that many online retailers are poorly served by their internal functionalities. Locayta offer a unique and well researched and practised approach providing a service where the search is able to learn from user behaviour documenting and reacting to customer interactions through the use of behavioural algorithms to consistently produce fruitful search results. Cleverly, the technology also provides the ability for retailers’ own strategic objectives to be thrown into the mix affecting search results to ensure business objectives are always being met.

In addition, Locayta’s technology also includes, Intelligent Navigation, which presents results in a “Guided Navigation” framework on the web-page, displaying the relevant refinement options available to the user and allowing users to drill-down using them. Auto-Complete means that as soon as your customers start typing in the search box of your website, Locayta will recommend likely product and search terms and,  Spell Correction which guarantees to catch any misspelling, mistyping or misunderstanding including the most vague search impulse.

How to get involved…

Alongside many other services available from LocaytaIntelligent Site Search and Guided Navigation are fully integrated into the Locayta Freestyle Merchandising® platform. To see Intelligent Site Search and Guided Navigation in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.