WorkwearHouse

Locayta client Work Wearhouse are one of the top online suppliers of work-wear and promotional clothing in the UK. Due to this they have a vast product offering which in turn demands complex functionality from their online platform, including search. Work Wearhouse came to Locayta looking for a slick, effective and high-performing eCommerce site with a premium search functionality. Sound familiar? Keep reading to find out how Work Wearhouse got on implementing Locayta Freestyle Merchandising and how their internal search has improved resulting in maximised profitability.

The Problem

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On initial outset, Damon Horney, Managing Director said, “We had a search system on the site provided by another company. It was hugely expensive and didn’t deliver results that were proportionate to the cost. On the other hand, the search functionality that came with our standard shopping cart software was far too basic. We needed something that would give a level of convenience to our shoppers but that was also affordable within our business model.” Like many retailers, Work Wearhouse were being poorly served by their internal on site search resulting in failed results, poor conversion rates and low levels of sales.

The Solution

Work Wearhouse opted to implement Locayta’s Search functionality. Damon commented, “Locayta provided swift, expert search facilities at a reasonable price. Search is vital for our customers. They tend to come to the site with a particular product in mind. They don’t want to hang around. They want to explore a couple of options, compare price and the like, and then make a fast decision. We used Locayta’s spell correction and synonym functions to achieve accurate search results. Customers can also now search using different criteria simultaneously. I see intelligent faceted search as one of Locayta’s key specialities. Locayta are very customer focussed; if an issue does arise they’ll tell you exactly what’s happening and deal with it quickly. They do have impressive global clients, but they’re also more than happy to help companies like ours, who are smaller but growing fast, with the same dedicated level of respect and service”.

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The Results

“We’re seeing people spend more time on the site and stay for longer on individual pages. The search experience is quicker and more accurate and that’s an vital factor for us. I’m keen to explore more of what the system can do this year as I’m aware we’re not yet tapping into its full potential.” Locayta Search connects customers to the right products, quickly and accurately, increasing customer satisfaction and site click- through rates. . To see the technology in action and find out more on Locayta Freestyle Merchandising® services as a whole visit www.locayta.com today.