Within the physical retail world, growing your audience presents a challenge – how do you get your shop window in front of more eyes than ever before and how do you continue to grow this figure? A similar theory applies within the online retail arena, where gaining the maximum exposure for your platform is key to driving a successful performance. So how do we do this? There’s no denying that increasing your online reach is all about maximising your potential by reaching as wide an audience as possible. Below we’re discussing the merits of Locayta’s Behavioural Targeting which is enabling retailers across the web to do just this.

Locayta’s Behavioural Targeting:  This technology uses unique behavioural algorithms to market to returning users who have previously abandoned your website without making a purchase. By analysing previous interactions that occur on-site, Locayta’s technology generates relevant, tailored and personalised recommendations to your returning customers who visit your site. To further on this, the technology is able to direct users seamlessly to products they have previously abandoned as well as making promotional offers or to cross-sell / up-sell alternative products. This technology allows you to market to existing customers who have already shown an interest in your site and the products on offer, which makes re-activation and conversion increasingly more likely.

A review from

Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Get Involved

Locaya Freestyle Merchandising  enable clients to build their online merchandising solution and Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.