Archive for April, 2014


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Whilst a large amount of focus remains on increasing the volume of purchases that filter through your online platform, it’s equally as lucrative investing in technologies that increase the average basket value per transaction. The ability to encourage your customers to add additional items to basket resulting in multiple purchases, is key to driving revenues. Using Locayta’s Product Recommendation technology, retailers can implement personalised suggestions which are designed to complement and add to customers’ existing purchases, increasing average basket values for retailers including Paperchase and Tesco.

Product Recommendations

Locyata Product Recommendations are able to generate complimentary product suggestions on product detail pages, search and category pages. The technology works by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values. The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates also.

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Locayta client, Mark Wakeley, change manager at Tesco Clothing says, Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.”

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Another Locayta client, Adrian Spence, Head of eCommerce at Paperchase agrees, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.

To see Locayta’s Product Recommendations in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

 

Urban clothing retailer Superdry, have experienced unprecedented success within both the on and offline market. They approached Locayta to help with the international expansion of their ecommerce offer.  Using a winning combination of Locayta Freestyle Merchandising® services, Locayta have revolutionised their online retail performance. These include both Visual Merchandising and Guided Navigaion.

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Chris Griffin, Head of eCommerce at Superdry said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in”. Chris added, “The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

Visual Merchandising
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 The ability to manipulate the visual display of your online platform has the power to impact your entire performance. Locayta’s visual merchandising technology allows Superdry to manually manipulate their displays, responding dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. In addition, with the use of balance factor technology, Superdry can schedule sequencing in advance for time sensitive promotions as well as manage the display of brands across their site.
Guided Navigation
 
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 An intelligent navigation search enables users to locate the correct product quickly and efficiently. Using Locayta’s technology, Superdry’s customers  are able to streamline their search options and pinpoint their purchase. Customers can personalise their search with various options such as size, category, colour and price.  The technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being generated resulting in increased conversion rates and average order values.

What Next?

Amongst the many services available from Locayta, all the above mentioned technologies come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

 

PR

Online engagement is a commonly sought after quality for eCommerce retailers – once customers are engaged with your platform and your product, conversion rates and average order values increase accordingly. Today’s post is going to look at a case study of Locayta client and stationary / furniture supplier, Paperstone, who achieved just this by setting up a new online search and navigation solution with Locayta Freestyle Merchandising.

The ability to connect your customers with your product is the first step to engagement. IT Director George  Harris at Paperstone explained, “Our previous website had no way to filter products down based on attributes. We were reliant on customers being willing to walk through categories to find what they wanted and drill into the options”; in other words customers were not connecting with product at all.  George continued, “We wanted to add much better functionality to the site improving the search engine and facet navigation. We were lookingto focus very much on the search functions so for us Locayta was a precise and cost effective solution.”

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Using Locayta’s Intelligent Navigation, Paperstone’s customers are now able to drill-down into certain refinement options, anything from category, brand, price, colour, size, newness and more. Paperstone are also able to optimise different types of searches as well as specific search terms.  Locayta Balance Factor® enables Paperstone to manipulate the display of products on their site on category and search results pages to optimise and achieve their current business objectives.

 

The Verdict

George says that Paperstone have “seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously. The technology has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas.”

Find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

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Helping to connect your customers to your products is key in boosting conversion rates and your overall revenues. Locayta believe many online retailers are limited and restricted by their internal search functionality, and aim to help retailers combat this with their innovative technology. Currently working with a host of household name retailers including Tesco, Boohoo and Superdry, Locayta enhance their internal on site search functionality resulting in an estimated rise in sales by up to 30%. Enhancing the ability to connect customers to products quickly guarantees increased customer satisfaction and site click- through rates.

The Features…

Search that learns:

Locayta eCommerce search is so advanced it is able to consistently learn from what users enter into the search box. In this way by monitoring user interaction on site, the Locayta Search constantly improves and develops search results in line with what works well resulting in converted sales.

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Intelligent Navigation:

With Locayta Search, customers are provided with an instinctive, easy to use and helpful selection of options to narrow down their product selections. Using a “Guided Navigation” framework, products and search results are presented instinctive and highly shop-able format. This significantly increases the usability of site search resulting in an increase in conversion rates and average order values.

Auto Complete

Based on the collective intelligence of your site users and your product catalogue, Loayta’s Auto complete functionality intelligently suggests products and alternative search terms, in turn optimizing your available product data. This increases your conversion rates as well as optimiseing new audiences and guides customers into their search.

Spell Correction

Up to 50% of search queries are commonly missspelled when it comes to on-site search, and further more, a significant amount are mistyped. With the ability to understand even the most vague search terms, Spell Correction by Locayta catches the many errors typed into your on-site search engine and never fails to deliver results.

Get involved here…

Amongst the many services available from LocaytaLocayta Search comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Tesco are one of Britain’s biggest retail chains and truly pioneered the online market when setting up their eCommerce offer. As we all know this platform continues to grow and increase in size across all product verticals, the challenge kicks in when it comes to ascertaining how big online retail players can continue to optimise their offer and stay ahead of the curve ensuring continual expansion? Tesco.com turned to Locayta Freestyle Merchandising to do just this in order to drive sales on their clothing online platform. Keep reading to find out more.

Locayta Product Recommendations

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As one of the most advanced and developed technologies out there, Locayta Product Recommendations  are guaranteed to increase your online conversion rates. The technology is able to generate individually user by user based, highly relevant and personalised product suggestions alongside browsing options to your users which are placed alongside the items currently being browsed. Product and accessory recommendations track and analyse the behaviour of shoppers – from items searched to products added to baskets and purchased. This data enables Locayta to suggest highly relevant additional items to shoppers at every point across the user journey, from initial search to point of purchase. Recommendations are made in real time, delivering the fast, value adding service consumers expect from modern ecommerce sites. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. They were so impressed with the performance of the technology that they are now planning to roll out the entire Locayta Freestyle Merchandising platform to Tesco Clothing.

A Review from Tesco… 

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Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

Get Started… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.