Cross selling is a well practised and successfully exercised merchandising technique both in physical stores and within the online arena. Improving conversion rates as well as average order values are just some of the benefits up for grabs from successful cross selling – it also enhances user experience and typically increases the revenue performance of websites typically by 15% or more! In-store, this is less of a tangible notion and can be quite difficult to monitor and develop. Online however, retailers can implement advanced and well developed merchandising techniques from Locayta to ensure their cross selling techniques are taking effect. Read on to find out more.
Cross Selling at Locayta
Locayta Freestyle Merchandising offers a unique combination of Site Search; a fully featured and intelligent search that learns and ensures your customers find what they are looking for, Visual Merchandising; allowing you to take control of product sequencing on category pages and search results pages as well as Product Recommendations; implementing relevant, compelling and intelligent product recommendations which are guaranteed to drive sales. Through such a wide feature set ensures the cross selling opportunities are enhanced across all facets of your website, ensuring that all opportunities are seized.
Locayta’s technology includes the placement of Product Recommendations on product detail pages, search and category pages. As one of the most important marketing tools out there, Locayta’s technology employs behavioural algorithms to place likely or previously viewed products alongside browing options to your customers in real time and dynamically in response to changes in the products themselves and to changes in user behaviour. This technology has the power to dramatically increase your conversion rates and average order values.
Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”
The next steps…
Amongst the many services available from Locayta, Locayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.