Tag Archive: average order values


Locayta-Shop-Window-2

Whilst a large amount of focus remains on increasing the volume of purchases that filter through your online platform, it’s equally as lucrative investing in technologies that increase the average basket value per transaction. The ability to encourage your customers to add additional items to basket resulting in multiple purchases, is key to driving revenues. Using Locayta’s Product Recommendation technology, retailers can implement personalised suggestions which are designed to complement and add to customers’ existing purchases, increasing average basket values for retailers including Paperchase and Tesco.

Product Recommendations

Locyata Product Recommendations are able to generate complimentary product suggestions on product detail pages, search and category pages. The technology works by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values. The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates also.

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Locayta client, Mark Wakeley, change manager at Tesco Clothing says, Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.”

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Another Locayta client, Adrian Spence, Head of eCommerce at Paperchase agrees, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.

To see Locayta’s Product Recommendations in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

 

Locayat Shop Window

As an online retailer, trading periods go through highs and lows of successes, and often the beginning of the year is a time likely to suffer with a frugal attitude lasting well into February for many shoppers. If you’ve experienced tough figures starting out 2014, why not invest some time and research into how to optimise your retail platform to enhance your sales potential? Locayta Freestyle Merchandising currently work with a long an varied list of clients spanning the likes of boohoo.com, Tesco.com and Superdry.com. Keep reading to see how they have boost their sales by up to 30%.

Locayta Visual Merchandising: This technology works to organise the appearance of your online store; including driving the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you. An important component of Locayta’s visual merchandising is the Balance Factor functionality;  this weights site metrics data (such as margin, stock availability, newness to site and popularity etc) to determine the sequencing of products displayed on the page. Configuration settings for the visual merchandising can be accessed and amended via the Locayta control panel and provides an easy to use and flexible way of implementing Visual Merchandising on a retail site.

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Locayta Product Recommendations: As additional product placements on product detail pages within an eCommerce platform, Product Recommendations  act as suggestions to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® build upon this by providing personalised product recommendations in real-time on your site. Using developed in-house technology, their Product Recommendations are specially configured using behavioural algorithms to use collective intelligence available on your site and on your users making relevant and personal product recommendations which are highly likely to convert to purchase.

Locayta Search: At Locayta, their search learns from what customers are searching for to influence search results and installs features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology. This which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability. All configurations and strategic implementations are editable via a Control Panel, giving retailers complete control over the behaviour of Locayta Search on their sites.

Boohoo.com say… 

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For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

What next?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Mobile shopping is an ever growing phenomenon increasing in volume at an exponential rate. From August to September 2013, online sales surged 13%, which is the highest growth rate ever recorded in such a time period. This growth is attributed to the large scale use of 4G technology as well as an increase in the use of tablet devices which grew by 38% in Q3 of 2013. Both of these factors change how consumers interact with online retailers. Locayta’s M-Commerce technology enables retailers to get mobile enabled resulting in increased traffic, improved their sales figures and increased average transaction values. Read on to find out more.

The benefits of Locayta M-Commerce

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When looking forward to new and evolving areas for eCommerce, there’s no denying that mobile shopping plays a huge part in the growth of your eCommerce business. Below are a few advantages of  Locayt’sa M-Commerce technology and how it could help you to develop a strong mobile offer.

Locayta M-Commerce provides a quick and cost effective solution to online retailers who want to embrace the mobile platform. The  technology enables you the retailer to translate your product offer over to a mobile sector without requiring changes to your main retail site.

– Working as a is a click-to-buy iPhone shopping application, Locayta M-Commerce  enables your customers to browse and search your product offering via the mobile application, including viewing product detail pages and add or remove items to / from basket.

– The technology stores and indexes your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

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 Locayta M-Commerce helps retailers extend their reach, expand their sales potential and opportunity for return on investment, so whatever the future holds, online retailers can be ready.

– The technology comes fully integrated into the Locayta Freestyle Merchandising® platform so can encompass all beneficial features including visual merchandising, product recommendations and intelligent on-site search. 

Where to start?

To see Locayta M-Commerce  in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com today.

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Online shopping has never been bigger, especially in periods of high shopping activity, such as pre Christmas gifting and post promotions and sales. During such volume of online activity, as an eCommerce retailer, its key to maximise potential and drive transactions meaning all aspects of your merchandising are of high importance. Locayta Freestyle Merchandising® is  a dynamic merchandising platform that offers a variety of features including Visual MerchandisingProduct Recommendations, Display AdvertisingLocayta Search,and Behavioural Targeting algorithms, which work by manipulating elements of your retail functionality to personalise your merchandising to optimise your sales.

The Features…

Using the collective intelligence based upon users’ behaviour on-site, Locayta generate individually user by user based personalised Product Recommendations alongside the items currently being browsed . The implementation of relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased, making for a unique and personalised shopping experience every time – a sure fire way to increase your conversion rates. When it comes to Display Advertising, Locayta’s technology analyses the content of the page prior to generating the display advertisement. This insight enables you to target specific customers with specific displays; this can be anything during the seasonal period from festive clothing purchases, party season dressing and gifting. You can tailor your display advertising, product recommendations and general visual merchandising whether is be special offers, one off promotions or selective product ranges, to target your likely to purchase customers. With visual merchandising, Locayta learns from previous user behaviour and manipulates product sequencing.

A user experience…

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Boohoo.com

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

For more info…

Display AdvertisingVisual Merchandising and Product Recommendations, all of which are available from Locayta, come fully integrated into the Locayta Freestyle Merchandising® platform and work to enhance your merchandising over the festive period. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.

Locayta-Shop-Window-2

The Christmas shopping period provides a great opportunity for retailers, and for 2013, online figures are set to break records. The Centre for Retail Research forecast that “online Christmas spending will break through the 20% barrier, rising to £14.6 billion in 2013 (a rise of 15.8%). The online share of Christmas spending will be 20.1% compared to last year’s 17.7%, meaning that one in five goods will be bought online. UK online retail sales will be higher both in value and as a proportion of all-retail sales than any other country in Europe.”

The report continues, “We expect mobile spending (transactions through tablets and smartphones) to grow to £1.29 billion, with tablet sales growing by 538% (reaching 39.3% of mobile sales) and smartphone transactions to grow by 337%. Mobile ecommerce will be used even more widely to check prices and stock. Mobile is the fastest growing element in the most successful part of retailing and 2013 is expected to see the widest use of mobile eCommerce”.

How to optimise your merchandising over the Christmas period

Whilst increased levels of online retail transactions presents opportunity and prosperity for online retailers, it also presents more and more competition within a market place which is growing fast. Getting your retail merchandising strategy right is of utmost importance in ensuring you’re realising the true sales and revenue potential of your online platform at this time.

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Ensure Promotions are optimised

During this high volume selling period, it is key to ensure your promotions are maximised to drive sales, revenue and conversion rate. With the help of intelligent and strategic online merchandising tools, the performance of your special offer can exceed expectations. Locayta Product Recomendations use Behavioural Targeting to generate highly specific product suggestions which occur on site in real time and are updated dynamically based upon the users previous interactions on site. This tool can be used to highlight special offers and promotions you’d like to push out to your audience.

 

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Introduce and enhance mobile platforms

Locayta Freestyle Merchandising provide a quick and cost effective method of implementing a mobile platform. The technology is able to  translate your  retail offer over to the mobile sector, without requiring changes to your main retail site. Working as a is a click-to-buy iPhone shopping application, Locayta M-Commerce  enables your customers to browse and search your product offering via the mobile application; this includes viewing product detail pages and add or remove items to / from basket. The technology works by storing and indexing your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

Get Involved…

Amongst the many services available from LocaytaBehavioural TargetingProduct Recomendations and Locayta M-Commerce come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your special offers with Locayta Freestyle Merchandising®, visit www.locayta.com today.

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Most eCommerce vendors will be familiar with Product Recommendations . The ability to position attractive, appealing and personalised products next to products as you browse is a sure fire way to increase your conversion rates.  Product Recommendations also have the ability to increase your average order values boosting basket values and encouraging those higher order values. The fact is of all the merchandising tools, Product Recommendations regularly  come out on top as one of the most highly beneficial in terms of driving sales revenue. Keep reading to find out what Locayta Freestyle Merchandising®  are doing with Product Recommendations that you won’t find anywhere else…

Product Recommendations

As additional product placements on product detail pages within an eCommerce platform, Product Recommendations  act as suggestions to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® build upon this by providing personalised product recommendations in real-time on your site. Using developed in-house technology, their Product Recommendations are specially configured using behavioural algorithms to use collective intelligence available on your site and on your users making relevant and personal product recommendations which are highly likely to convert to purchase. After implementation, simple actions including viewing products, adding to basket and purchasing the personalised product recommendations on your retail site wil be automatically generated. You can set pre-determined preferences if you wanted to push a certain product or price point.

Case Study

Mark Wakeley, change manager at Tesco Clothing, who is live with Locayta Product Recommendations   says:

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“Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Adrian Spence, Head of eCommerce at Paperchase, is also live with the technology. He says…

“Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

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The next steps… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Product Sequencing

As an eCommerce vendor, the art of Product Recommendations won’t be unfamiliar. Positioning product next to browsing options in order to increase conversions and average order values is a well known concept within the online merchandising world. What might be a revelation is the impact they can have on your bottom line numbers, and the fact they come out on top as one of the most highly beneficial merchandising tools out there when it comes to driving sales revenue. Keep reading to find out what Locayta Freestyle Merchandising® and their Product Recommendations what are Locayta doing with them that no one else is? Keep reading to find out…could do for you.

Product Recommendations

As additional product placements within your cCommerce platform,  Product Recommendations work to increase the number of add on sales and drive additional revenue. Taking it to another level,  Locayta Freestyle Merchandising® provide highly targeted and individually user personalised product recommendations which occur and are dynamcially generated real-time on your site, using specially configured behavioural algorithms.  With the ability to use the knowledge of your users’ previous interactions, product placements are that bit more accurate, generating highly probable purchase options. These are constantly updated based upon user interactions on your site; such simple actions as viewing, adding to basket and purchasing, will automatically adjust the personalised product recommendations being made on your retail site.

Examples…

Locayta’s Product Recommendations are popular among their many successful eCommerce clients, including Tesco and Boohoo.com. Here’s what they said…

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Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support”. Catherine Turner, eCommerce manager at Boohoo, is currently live with Locayta’s Product Recommendations,  “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Take action!

To see Locayta’s Product Recommendations in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

Seasonal opportunities have always been a trigger for targeted promotions and offers – but these days it’s getting more competitive than ever before. Even in November 2012 Amazon were looking ahead to post-Christmas sales with early promotional offers. Meanwhile Business Insider reports that retailers are earlier than ever before with their Valentine’s Day promotions.

Continue reading

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Post Christmas, shoppers around the world go crazy for the big discounts, crazy reductions and huge bargains and this year more than ever online as UK consumers are visiting retail websites in record numbers. Experian announced this week that visits to websites peaked at 107 million visits on Christmas Day, up 86% from the previous year. Many big high street names recognise the power of online shopping and started their sales on their websites on Christmas Day, causing a record number of consumers surfing the web for bargains. During this period of a high surge in interest from shoppers online, why not maximise your potential with advanced online merchandising from Locayta?

Take the opportunity

Locayta Freestyle Merchandising® provide a varity of online merchandising technologies which help online retailers to optimise their sales performance, and this time of year provides a real opportunity for new clients. Currently working with hugely successful online merchants including Boohoo.com, Superdry.com and Paperchase.co.uk. Check out some of the ways below…

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Intelligent Navigation: Locayta’s intelligent navigation presents internal search results within a “Guided Navigation” framework which provides advanced facet refinement options to connect your users with your products as efficiently as possible.

Product Recommendations: Locayta implements highly personalised and advanced product recommendations on your website using behavioural algorithms to increase conversion rates and basket order values.

Product Sequencing: Visually, the placement of product within a retail site is of upmost importance. Locayta’s Balance Factor tools allow retailers to determine the exact sequencing of products on both search results and category pages.

Display Advertising: Locayta provide individually targeted display advertising for each unique page view offering highly personalised and targeted advertising formats.

Behavioural Targeting: Locayta’s technology here allows retailers to re-engage with users generating higher conversion rates with lower acquisition costs.

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What next?

All of the above come fully integrated into the Locayta Freestyle Merchandising® platform and work to enhance your merchandising over the sale period. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.

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New research has revealed that there is an expected web shopping boom this Monday as Brits are reveled to be a nation of online shoppers. Online retailers are being advised to anticipate a Mega Monday-like surge in online shopping as last minute shoppers go online to purchase Christmas gifts, and thanks to the various platforms available to consumers, they now have more faith in online retailers delivering goods in time for Christmas Day.

With this in mind, there’s no denying that the very much upon us festive period presents a fantastic merchandising opportunity for online retailers. To maximise potential here, why not carefully consider your merchandising options to potentialise your revenue?

Maximise your potential

During the festive period, a time of real opportunity for your retail activity, all aspects of your merchandising will be of high importance. As a fully functional merchandising platform, Locayta Freestyle Merchandising® provides several layers of functionality including Visual MerchandisingProduct Recommendations, Display Advertising and Locayta Search, but on top of this, the platform uses Behavioural Targeting algorithms which are able to dynamically target visual elements which personalise your merchandising for each unique page view.

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This is the perfect technology to help you tailor your display advertising, product recommendations and general visual merchandising whether is be special offers, one off promotions or selective product ranges, to target your likely to purchase customers.

When it comes to display advertising, Locayta’s technology is able to analyse the content of the page, prior to generating the display advertisement. This insight enables you to target specific customers with specific displays; this can be anything from pinning down festive menswear customers, nailing that party dress wear audience or even gift guide shoppers. With visual merchandising, Locayta learns from previous user behaviour and targets both product sequencing and product recommendations intelligently.

The next steps…

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Display AdvertisingVisual Merchandising and Product Recommendations, all of which are available from Locayta, come fully integrated into the Locayta Freestyle Merchandising® platform and work to enhance your merchandising over the festive period. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.