Tag Archive: behaviour merchandising


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For many online retailers the ability to target and more importantly successfully reach the customers you want is a challenge. In such a competitive market, where business in undoubtedly booming, how can we beat our counterparts to to the punch in bagging those all important visits and sales from your target consumers? Many clients, including Prezzybox.com, Paperchase and Tesco have all turned to Locayta’s Behavioural Merchandising technology which serves as a key and instantly profitable way of localising your efforts and aims towards the correct customer. Read on to find out more…

What is it?

Locayta’s technology analyses the previous interactions on site to produce relevant, tailored and highly personalised merchandising features to your returning customers. This spans many different remits within the Locayta portfolio.  Firstly directing customers to products you know they’ll be likely to be interested in based upon past user behaviour through enhanced and targeted search results; dynamically reactive, Locayta’s search goes beyond all others in providing retailers with the ability to produce results based on the success of previous interactions on site. In a similar way, the same high relevancy and accuracy is applied to their Product Recommendations, which use behavioural algorithms to suggest add on purchases in real time.

How it works…

Locayta-behavioural

Locayta’s Behavioural Targeting works by marketing to returning users who have previously abandoned your website without making a purchase. Using uniquely developed algorithms developed in house by Locayta, the technology analyses your users’ previous interactions on your site and makes relevant, tailored and highly personalised recommendations to your returning customers. This can involve sending your users direct to the product description of the page they looked at previously before leaving, to make promotional offers or to cross-sell / up-sell alternative products.

What do people say who’ve used it?

Behavioural re-targeting enables you to re-engage effectively with your users; generating higher conversion rates, whilst at the same time lowering acquisition costs. For PrezzyboxLocayta has delivered results beyond expectations, “It’s been a revelation,” says Founder and Managing Director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix“.

How do I get involved?

Amongst the many services available from LocaytaBehavioural Merchandising comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Also, why not check out our How to…increase your click through rates and How to…build revenue by bringing more traffic to your site posts?

The only way, as an industry, we can continue to develop, grow and enhance our online merchandising strategies is to learn from user behaviour and in turn modify our merchandising practices to improve performance. Behavioural Merchandising does just this, influencing several layers of the online merchandising model. Below, we’ll be exploring these Behavioural Merchandising techniques, and how they can help you to give your eCommerce business a boost.

Locayta Behavioural Merchandising

Behavioural Merchandising uses advanced algorithms to produce relevant product recommendations in real time live on site, as well as being able to manipulate display advertising. By tracking the users behaviour on site, the technology makes recommendations based upon what has been searched for, viewed, added to basket and purchased by the user in relation to both that users’ previous actions and the actions of all the other users of the site. In the same way, the technology analyses the content of the page, prior to generating a display advertisement. This insight is enables you to target specific customers with specific displays.

Locayta Behavioural Targeting enables you to re-engage effectively with your users, generating higher conversion rates, whilst lowering acquisition costs;  it’s more effective to market to someone who has already shown interest in a product on your site, than to attract new users.

Reviews…

Locayta have a whole host of successful eCommerce clients who are currently live with the Behavioural Merchandising technology. Here’s what some of them had to say…

Catherine Turner, eCommerce manager at Boohoo says, “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Ecommerce manager Fabrice Druelle at The British Museum Company says, “Locayta offered us a tool we simply couldn’t find elsewhere,” he says. “We have re-skinned our site to make maximum use of product recommendations and give visitors a whole new look and feel with more cross selling opportunities. You can really play with the technology”.

For PrezzyboxLocayta has delivered results beyond expectations. “It’s been a revelation,” says Founder and Managing Director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix“.

More?

Amongst the many services available from LocaytaBehavioural Targeting come fully integrated into the Locayta Freestyle Merchandising® platform. To see Behavioural Targeting  in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

As part of our “How to…” blog posts, we’ve been looking at some common key objectives many retailers want to achieve within their eCommerce platform. Previous articles have included, How to…increase your click through rates and How to…build revenue by bringing more traffic to your site, but this week we’ll be looking at Behavioural Merchandising; a key and instantly profitable way of localising your efforts and aims towards the correct customer. So how do we do it? Read on to find out!

Behavioural Merchandising

As part of the full Locayta Freestyle Merchandising® service, Behavioural Merchandising is one of Locayta‘s key areas of epertise and there are a number of different packages, software solutions and merchandising options that can help acheive the objectives you’re looking for.

Firstly, what are we talking about here? Behavioural Merchandising is, the process of using customer behaviour to place, promote and display products in order to maximize retail sales revenue. In online retail, this can be using data about where visitors come from, what they search for, what they click on or what they buy, with the aim of driving relevant product promotions to each visitor at every point of interaction.

Behavioural Merchandising – how?

Let’s look at a few of the options Locayta have on offer when it comes to helping you target the correct consumers…

Locayta’s Behavioural Targeting works by marketing to returning users who have previously abandoned your website without making a purchase. Using uniquely developed algorithms developed in house by Locayta, the technology analyses your users’ previous interactions on your site and makes relevant, tailored and highly personalised recommendations to your returning customers. This can involve sending your users direct to the product description of the page they looked at previously before leaving, to make promotional offers or to cross-sell / up-sell alternative products.

What they say?

Behavioural re-targeting enables you to re-engage effectively with your users; generating higher conversion rates, whilst at the same time lowering acquisition costs. For PrezzyboxLocayta has delivered results beyond expectations…

It’s been a revelation,” says Founder and Managing Director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix“.

Want More?

Amongst the many services available from LocaytaBehavioural Merchandising comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.