For many online retailers the ability to target and more importantly successfully reach the customers you want is a challenge. In such a competitive market, where business in undoubtedly booming, how can we beat our counterparts to to the punch in bagging those all important visits and sales from your target consumers? Many clients, including Prezzybox.com, Paperchase and Tesco have all turned to Locayta’s Behavioural Merchandising technology which serves as a key and instantly profitable way of localising your efforts and aims towards the correct customer. Read on to find out more…
What is it?
Locayta’s technology analyses the previous interactions on site to produce relevant, tailored and highly personalised merchandising features to your returning customers. This spans many different remits within the Locayta portfolio. Firstly directing customers to products you know they’ll be likely to be interested in based upon past user behaviour through enhanced and targeted search results; dynamically reactive, Locayta’s search goes beyond all others in providing retailers with the ability to produce results based on the success of previous interactions on site. In a similar way, the same high relevancy and accuracy is applied to their Product Recommendations, which use behavioural algorithms to suggest add on purchases in real time.
How it works…
Locayta’s Behavioural Targeting works by marketing to returning users who have previously abandoned your website without making a purchase. Using uniquely developed algorithms developed in house by Locayta, the technology analyses your users’ previous interactions on your site and makes relevant, tailored and highly personalised recommendations to your returning customers. This can involve sending your users direct to the product description of the page they looked at previously before leaving, to make promotional offers or to cross-sell / up-sell alternative products.
What do people say who’ve used it?
Behavioural re-targeting enables you to re-engage effectively with your users; generating higher conversion rates, whilst at the same time lowering acquisition costs. For Prezzybox, Locayta has delivered results beyond expectations, “It’s been a revelation,” says Founder and Managing Director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix“.
How do I get involved?
Amongst the many services available from Locayta, Behavioural Merchandising comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.
Also, why not check out our How to…increase your click through rates and How to…build revenue by bringing more traffic to your site posts?