Tag Archive: Conversion rate


Locayta-Shop-Window-2

Whilst a large amount of focus remains on increasing the volume of purchases that filter through your online platform, it’s equally as lucrative investing in technologies that increase the average basket value per transaction. The ability to encourage your customers to add additional items to basket resulting in multiple purchases, is key to driving revenues. Using Locayta’s Product Recommendation technology, retailers can implement personalised suggestions which are designed to complement and add to customers’ existing purchases, increasing average basket values for retailers including Paperchase and Tesco.

Product Recommendations

Locyata Product Recommendations are able to generate complimentary product suggestions on product detail pages, search and category pages. The technology works by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values. The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates also.

locayta-online-sales

Locayta client, Mark Wakeley, change manager at Tesco Clothing says, Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.”

speechbubble

Another Locayta client, Adrian Spence, Head of eCommerce at Paperchase agrees, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.

To see Locayta’s Product Recommendations in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

 

Urban clothing retailer Superdry, have experienced unprecedented success within both the on and offline market. They approached Locayta to help with the international expansion of their ecommerce offer.  Using a winning combination of Locayta Freestyle Merchandising® services, Locayta have revolutionised their online retail performance. These include both Visual Merchandising and Guided Navigaion.

Locayta-speech

Chris Griffin, Head of eCommerce at Superdry said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in”. Chris added, “The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

Visual Merchandising
Superdry
 The ability to manipulate the visual display of your online platform has the power to impact your entire performance. Locayta’s visual merchandising technology allows Superdry to manually manipulate their displays, responding dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. In addition, with the use of balance factor technology, Superdry can schedule sequencing in advance for time sensitive promotions as well as manage the display of brands across their site.
Guided Navigation
 
Locayta-behavioural
 An intelligent navigation search enables users to locate the correct product quickly and efficiently. Using Locayta’s technology, Superdry’s customers  are able to streamline their search options and pinpoint their purchase. Customers can personalise their search with various options such as size, category, colour and price.  The technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being generated resulting in increased conversion rates and average order values.

What Next?

Amongst the many services available from Locayta, all the above mentioned technologies come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

 

ID-10038885

Looking to increase your conversion rates is a key driver for many online retailers; the higher proportion of your on-site visitors you can get to purchase your goods, the better the profitability of your website. So how do many online retailers achieve this? Notably successful players including the likes of Superdry.com, Tesco and Boohoo.com all employ Locayta Product Recommendations to increase their conversion rates and the results speak for themselves. Here’s what they had to say…

Tesco

Mark Wakeley commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Superdry.com

Superdry

Chris Griffin says, “Locayta offered the perfect combination of tools to control our search and merchandising. Their technology delivers the same high grade performance regardless of which country the site is operating in. We have experienced some real wins – our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. Our international e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Boohoo.com

Catherine Turner also said, “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

How do Locayta Product Recommendations work?

ID-10030121

Locayta are able to generate individually user by user based personalised product recommendations and place them alongside the items currently being browsed. They do this by using collective intelligence from their users’ behaviour on-site. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Locayat Shop Window

Cross selling is a well practised and successfully exercised merchandising technique both in physical stores and within the online arena. Improving conversion rates as well as average order values are just some of the benefits up for grabs from successful cross selling – it also enhances user experience and typically increases the revenue performance of websites typically by 15% or more! In-store, this is less of a tangible notion and can be quite difficult to monitor and develop. Online however, retailers can implement advanced and well developed merchandising techniques from Locayta to ensure their cross selling techniques are taking effect. Read on to find out more.

Cross Selling at Locayta

Locayta Behaviour

Locayta Freestyle Merchandising offers a unique combination of Site Search; a fully featured and intelligent search that learns and ensures your customers find what they are looking for, Visual Merchandising; allowing you to take control of product sequencing on category pages and search results pages as well as Product Recommendations; implementing relevant, compelling and intelligent product recommendations which are guaranteed to drive sales. Through such a wide feature set ensures the cross selling opportunities are enhanced across all facets of your website, ensuring that all opportunities are seized.

Product Recommendations

Locayta’s technology includes the placement of Product Recommendations on product detail pages, search and category pages. As one of the most important marketing tools out there, Locayta’s technology employs behavioural algorithms to place likely or previously viewed products alongside browing options to your customers in real time and dynamically in response to changes in the products themselves and to changes in user behaviour.  This technology has the power to dramatically increase your conversion rates and average order values.

Tesco.com

tesco1

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

The next steps…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Magento

As Magento are one of the most popular online platforms serving more than 110,000 users on a global scale, Locayta Freestyle Merchandising® are providing those retailers with the ability to install their own powerful merchandising tools which slot straight into the Magento platform. The best news is, Locayta’s extensions are fully approved, instantly downloadable and ready to slot straight into the Magento system. Keep reading to find out more.

How it works

ID-10081650

Existing clients will know that Magento’s open source software enables them to control every aspect of their eCommerce site with ease. Teaming up as an industry partners, Locayta Freestyle Merchandising® is placed to enhance this service with our advanced specialised merchandising technology. Spanning a feature set including Visual MerchandisingProduct Recommendations and Search Extensions, as a Magento client, you will be able to customise your merchandising strategy employing our intelligent and powerful algorithms. These unique technologies are able to track and analyse user behaviour to ensure that every result delivered matches your consumer’s needs as well as patented Locayta Balance Factor® technology which allows you to sequence, filter and control every aspect of your site, from the order in which products are displayed to the facets defined in your search menu.

The Benefits

PR

Locayta is constantly developed to stay ahead of the latest online developments with upgrades automatically applied to the Magento plug in, providing the perfect flexible solution to maximise your site’s performance. By implementing our merchandising tools, product recommendations and intelligent navigation technology you’ll develop a loyal customer base, drive sales revenue and increase your average order values. What’s more, you can achieve this with a competitive return of investment and without any changes to your current platform.

Find out more

To see Locayta Freestyle Merchandising® in action and find out more on how the services can enhance your current performance with Magento, visit www.locayta.com today.

Locayat Shop Window

As an online retailer, trading periods go through highs and lows of successes, and often the beginning of the year is a time likely to suffer with a frugal attitude lasting well into February for many shoppers. If you’ve experienced tough figures starting out 2014, why not invest some time and research into how to optimise your retail platform to enhance your sales potential? Locayta Freestyle Merchandising currently work with a long an varied list of clients spanning the likes of boohoo.com, Tesco.com and Superdry.com. Keep reading to see how they have boost their sales by up to 30%.

Locayta Visual Merchandising: This technology works to organise the appearance of your online store; including driving the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you. An important component of Locayta’s visual merchandising is the Balance Factor functionality;  this weights site metrics data (such as margin, stock availability, newness to site and popularity etc) to determine the sequencing of products displayed on the page. Configuration settings for the visual merchandising can be accessed and amended via the Locayta control panel and provides an easy to use and flexible way of implementing Visual Merchandising on a retail site.

ID-10069442

Locayta Product Recommendations: As additional product placements on product detail pages within an eCommerce platform, Product Recommendations  act as suggestions to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® build upon this by providing personalised product recommendations in real-time on your site. Using developed in-house technology, their Product Recommendations are specially configured using behavioural algorithms to use collective intelligence available on your site and on your users making relevant and personal product recommendations which are highly likely to convert to purchase.

Locayta Search: At Locayta, their search learns from what customers are searching for to influence search results and installs features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology. This which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability. All configurations and strategic implementations are editable via a Control Panel, giving retailers complete control over the behaviour of Locayta Search on their sites.

Boohoo.com say… 

Locayta-speech-bubble

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

What next?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Locayta-M-Commerce-v1_3

Mobile shopping is an ever growing phenomenon increasing in volume at an exponential rate. From August to September 2013, online sales surged 13%, which is the highest growth rate ever recorded in such a time period. This growth is attributed to the large scale use of 4G technology as well as an increase in the use of tablet devices which grew by 38% in Q3 of 2013. Both of these factors change how consumers interact with online retailers. Locayta’s M-Commerce technology enables retailers to get mobile enabled resulting in increased traffic, improved their sales figures and increased average transaction values. Read on to find out more.

The benefits of Locayta M-Commerce

mobileinuse

When looking forward to new and evolving areas for eCommerce, there’s no denying that mobile shopping plays a huge part in the growth of your eCommerce business. Below are a few advantages of  Locayt’sa M-Commerce technology and how it could help you to develop a strong mobile offer.

Locayta M-Commerce provides a quick and cost effective solution to online retailers who want to embrace the mobile platform. The  technology enables you the retailer to translate your product offer over to a mobile sector without requiring changes to your main retail site.

– Working as a is a click-to-buy iPhone shopping application, Locayta M-Commerce  enables your customers to browse and search your product offering via the mobile application, including viewing product detail pages and add or remove items to / from basket.

– The technology stores and indexes your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

upselling

 Locayta M-Commerce helps retailers extend their reach, expand their sales potential and opportunity for return on investment, so whatever the future holds, online retailers can be ready.

– The technology comes fully integrated into the Locayta Freestyle Merchandising® platform so can encompass all beneficial features including visual merchandising, product recommendations and intelligent on-site search. 

Where to start?

To see Locayta M-Commerce  in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com today.

ID-10022322

A new study published late last month by OC&C Strategy Consultants in partnership with Google, reveals that the ‘UK is the world’s leading eCommerce exporter with a trade surplus of £720 million in 2013’. The Global Retail E-mpire report analyses the estimated value of online retail based on six of the biggest e-commerce markets including the UK, USA, Germany, Nordics, Netherlands and France. The UK market was by far the largest in the world thanks to global success stories in the fashion sector. The US and Germany are the nearest challengers to the UK, with £110m and £12m trade surpluses respectively.

Anita Balchandani, partner at OC&C, said: “Over the next decade, online retail will become increasingly international. This represents a great opportunity for British retailers, by providing new ways to grow and expand. At the same time, international expansion poses many challenges and will require retailers to master new capabilities and complexities. As a market matures, and new pockets of demand emerge, localisation will be crucial – from tailoring the range on offer, to ensuring that delivery and payment methods work for each market”.

ID-10054248

Anita continues, “It is equally critical to localise only where it matters to customers, to avoid the cost and complexity of over-tailoring the retail offer by country”. A retailer can service customers around the world from a single location in the UK, but needs to adapt its digital marketing activity in a localised way, allowing it to strike the right balance between customer relevance and cost.”

Locayta and Superdry.com International Case Study

Superdry.com were looking for fully integrated merchandising solution which would provide localised communication within their new markets whilst accommodating their international expansion. Using their Product Sequencing and Balance Factor technology , Locayta were able to strategically position Superdry’s products across their multiple international sites. Locayta’s advanced search was able to perform exactly to Superdry’s exact specification and requirements with various functionalities including intelligent navigation and spell correction to guarantee fruitful search results every time, across the seven different localised sites.

Locayta-speech-bubble

Superdry say, “We were impressed by Locayta’s unique ability to achieve fully automated visual merchandising and fast multi-lingual search results no matter what the geographical location. We felt they were head and shoulders above the rest. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Next steps…

To find out more on Locayta Freestyle Merchandising® in the expansion of your retail site, visit www.locayta.com today.

 

ID-10022322

Quite simply, Locayta Product Recommendations  are guaranteed to increase your online conversion rates by providing highly relevant and personalised product suggestions alongside browsing options. As one of the most impactful marketing tools out there,  Locayta Product Recommendations are employed by retailers around the world including Tesco, Boohoo and Superdry, as a way of pushing add on purchases and encouraging customers to increase their spend. Keep reading to hear how Locayta Product Recommendations work and can prove to boost your online sales.

Locayta Product Recommendations

Locayta Product Recommendations  work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values.The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates. 

tesco1

Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Get involved!

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

ID-10038885

As an online retailer, driving and growing your volume of sales is a key and every-existing aim. Whether it be by increasing conversion rates or improving basket values, every eCommerce business owner will know that the driver behind a successful operation lies in the amount of revenue you are able to generate. That’s why many well-renowned online retailers invest in their merchandising strategy to ensure that both the online customer experience is optimised as well as generating more lucrative revenues for themselves. Through strategic on-site search, visual merchandising, product recommendations and SEO functionalities, Locayta Freestyle Merchandising offer a dynamic merchandising solution for sites such as Boohoo and Tesco.

What’s involved?

Locayta SEO Page Builder ensures that your retail platform is easily detectable by highly populated search engines resulting in increased volume of traffic, equating to a higher proportion of conversions and therefore a higher volume of sales and overall revenue for your business. The technology works by creating SEO optimised pages using search terms keyed into your retail platform turning internal site searcs into highly focused and relevant SEO pages on your site, generating an organic volume of visitors to your site.

Locayta Product Recommendations employ unique behavioural algorithms to produce relevant and personalised product suggestions which are based upon users’ behaviour in browsing, adding to basket and purchasing. Once configured, Locayta’s dynamic product recommendation algorithms operate automatically with recommendations being constantly updated based on on-site activity. This dramatically increases both conversion rates and average basket values.

locayta-algorithm

Locayta Search works effectively as a search that learns from customer behaviour. The technology is able to discover what customers are searching for in order to influence relevant and likely search results. Locayta Search also provides sophisticated features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology, which allows retailers to manipulate search results based on metrics such as margin, popularity, newness to site and stock availability to generate higher revenues.

Locayta Visual Merchandising works to organise the appearance of your online store intelligently.  This drives the display of visual elements on your site including product sequencing and banner ads based on a category search. Locayta Visual Merchansising can be enhanced with metric drivers which serve to present the appropriate products based on search and metrics chosen by you depending on what’s most profitable.

How to find out more?

So if you’re looking to grow the sales on your retail site, Locayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Locayta SEO Page Builder all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.