Tag Archive: conversion rates


Urban clothing retailer Superdry, have experienced unprecedented success within both the on and offline market. They approached Locayta to help with the international expansion of their ecommerce offer.  Using a winning combination of Locayta Freestyle Merchandising® services, Locayta have revolutionised their online retail performance. These include both Visual Merchandising and Guided Navigaion.

Locayta-speech

Chris Griffin, Head of eCommerce at Superdry said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in”. Chris added, “The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

Visual Merchandising
Superdry
 The ability to manipulate the visual display of your online platform has the power to impact your entire performance. Locayta’s visual merchandising technology allows Superdry to manually manipulate their displays, responding dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. In addition, with the use of balance factor technology, Superdry can schedule sequencing in advance for time sensitive promotions as well as manage the display of brands across their site.
Guided Navigation
 
Locayta-behavioural
 An intelligent navigation search enables users to locate the correct product quickly and efficiently. Using Locayta’s technology, Superdry’s customers  are able to streamline their search options and pinpoint their purchase. Customers can personalise their search with various options such as size, category, colour and price.  The technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being generated resulting in increased conversion rates and average order values.

What Next?

Amongst the many services available from Locayta, all the above mentioned technologies come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

 

ID-10069442

January is well known in the retail world as a critical transactional period. During this time retailers launch their biggest sales of the year and ensuring they perform well, especially online, is of utmost importance having become an area of focus and growth for most retail businesses. Ensuring your promotions receive the best reaction possible online is not an easy task with the amount of competition in this arena, so how can you try to ensure yours performs well? We’re taking a look at Locayta client Superdry.com, to see how they use Locayta’s technology to ensure the performance of their retail site meets expectations.

 
For the Superdry shopper finding the correct product quickly and efficiently is paramount, especially in periods of promotion.  Locayta’s Intelligent Guided Navigation facilitates a quick, slick and seamless shopper experience allowing customers to streamline their search options in mere moments and pinpoint their purchase with ease. By enabling customers to personalise their search with options like size, category, colour and price, the technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed. In addition, add on features including spell correct and auto complete, Superdry can be assured that customers will never experience a failed search result.
Superdry
 
Superdry have employed Locayta’s visual merchandising technology which allows them to manually manipulate their visual displays quickly and easily. By organising the appearance of their online store, Superdry can create engaging product displays and compelling promotions. Locayta’s technology responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web.

Some feedback…

ID-10031547

Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance has generated phenomenal, if not unprecedented success for us. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

The next steps…

Amongst the many services available from Locayta,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

boohoo

The January sales play host to some of the busiest trading periods for online retailers with takings reaching their peak for the financial year during this timing. Promotions and sales begin earlier and earlier so as an online retailer, your promotions will be in full swing, but are they performing as you’d like them to? Are sales as expected? Today we’re discussing some of the features employed by award winning online only retailer Boohoo.com, to see how they are maximising their promotions this January with the help of Locayta Freestyle Merchandising®.

The technology…

Locayta Behaviour

Behavioural merchandising is the process of using customer behaviour to place, promote and display products in order to maximize retail sales revenue. This is one of the ways in which Boohoo.com employ Locayta’s online merchandising technology to enhance their promotions, especially during sale and promotion time periods such as January. LocaytaBehavioural Targeting is able to push Boohoo.com’s special offers specifically to those users that are likely to respond positively;  the functionality re-targets to returning users by reviewing your customers’ previous interactions on your site (including incomplete purchases) to make recommendations, helping you to re-engage with your users and in turn generating higher conversion rates and overall lowering acquisition costs. Benefits for online Boohoo.com include less clicks to purchase, increased total online purchases, improved customer satisfaction and retention and greater control over their online sales performance.

A word from Boohoo.com…

Locayta-speech

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

How to get involved…

The above features from Locayta Freestyle Merchandising® enable online retailers like Boohoo.com to increase their site searchability and product find-ability for their customers, especially during sale periods.   Amongst the many services available from Locayta, the above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

ID-10037551

Over the past few years, its safe to say the festive period is starting earlier and earlier. And with this, comes the promotions. The previously well known “January Sales” are starting earlier and earlier each year with most starting a few days prior to Christmas. Whilst this is great for those last minute shoppers wanting to bag gifts prior to festivities, but this means as a retailer it can be difficult to make your promotions stand out in the crowd amongst a busy market place. Ensuring your special promotions get noticed and are enhanced to their utmost effectiveness is a must in order to guarantee sales, revenue and conversion rate increases associated with promotions. With Locayta’s more intelligent and strategic online merchandising tools, you can do just this, to ensure the performance of your promotions will exceed expectations.

How to ehance the effectiveness of your promotions

Uniquely, Locayta offer a variety of features that work to target to specific customers offering a personal shopping experience to them, as well as a convertible audience to you the retailer. This centres around LocaytaBehavioural Targeting. This technology is able to push your promotions specifically to those users that are likely to respond positively;  the functionality re-targets to returning users by reviewing your customers’ previous interactions on your site (including incomplete purchases) to make recommendations, helping you to re-engage with your users and in turn generating higher conversion rates and overall lowering acquisition costs.

ID-10041842

More specifically, Locayta Behavioural Targeting is used heavily in generating personalised Product Recomendations for customers of Locayta clients. Here Locayta generate highly specific product recommendations which occur on site in real time and are updated dynamically, based on both the collective intelligence of the site, as well as on an individual’s past and present behaviour. Whilst this promotes products and offers to customers on-site, what about those who aren’t currently visiting your site? Queue Locayta Behavioural Targeting in Display Advertising. This technology has the unique ability to analyse user behaviour in depth and resultantly places highly likely purchase options and special offer promotions in both advertising display slots online, from banners, to skys and MPU’s. The level of this can be enhanced during the time periods of sale and promotions and the display of your special offers can be scheduled for different times of day and periods of high volume promotions.

The technology in action at Prezzybox.com…

ID-10031547

Locayta client,  Prezzybox.com, have been able to make the most of their promotions with the help of Locayta, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix”.  They added, “We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What next?

Behavioural TargetingProduct Recomendations and Display Advertising, all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on how you can maximise your festive special offers with Locayta Freestyle Merchandising®, visit www.locayta.com today.

for sale

When working within the ever changing and evolving online retail market, ensuring your special promotions get noticed and are enhanced to their utmost effectiveness is a must-do. But with the competitive nature of the eCommerce arena, ensuring those promotions are maximised in order to guarantee sales, revenue and conversion rate increases, is somewhat of a trickier notion and achieving it technologically, is somewhat of a challenge. But with more intelligent and strategic online merchandising tools, the performance of your special offer can exceed expectations. Keep reading to see how Locayta‘s technology does just this…

Locayta’s Behavioural Targeting

Locayta’s Behavioural Targeting technology is highly advanced in it’s ability to push those one off promotions  specifically to those users that are likely to respond positively.  With unique online merchandising features, as a retailer, you can leverage the power of your special offers which will help you re-engage with your users and in turn generating higher conversion rates and overall lowering acquisition costs.  Reviewing user’s previous intentions on site, Locayta’s behavioural algorithms are able to make recommendations using those special offers converting to sale. So how does it all work?

Locayta’s Behavioural Targeting in action…

Locayta Behaviour

Product Recomendations: Using Behavioural Targeting, Locayta are able to generate highly specific product recommendations which occur on site in real time and are updated dynamically. This can be based on both generic recommendations based on the collective intelligence of the site, as well as more personalised recommendations based on an individual’s past and present behaviour

Display Advertising: With the unique ability to analyse user behaviour so in depth, the Locayta are able to place highly likely purchase considerations and special offer promotions in both advertising display slots on site, from banners, to skys and MPU’s. The level of this can be enhanced during the time periods of sale and promotions and the display of your special offers can be scheduled for different times of day and periods of high volume special offers.

Prezzybox.com

Locayta-speech-bubble

For Prezzybox Locayta have delivered results beyond expectations. “It’s been a revelation,” says Edwards. “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What next?

Amongst the many services available from LocaytaLocayta SearchBehavioural TargetingProduct Recomendations and Display Advertising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your special offers with Locayta Freestyle Merchandising®, visit www.locayta.com today.

Any eCommerce solution within our ever-developing online world must be multi faceted, dynamic and multi-channeled in order to keep up with the high demands of complicated online merchandising practice. Locayta Freestyle Merchandising® works with online retailers to help them take total control over their online sales performance based on five layers of functionality to optimise the presentation of products, the display of search results as well as add on features such as product recommendations. For Locayta’s clients, including boohoo.com, Superdry.com and Tesco, the results are satisfied customers, increased revenue and enhanced business management visibility. See the five layers below…

Layer One – Behavioural Merchandising:

Locayta specialises in using Behavioural merchandising to provide real-time customised and personalised product recommendations to customers based upon and learning from their online user behaviour. Whether this is based solely on the customer’s actions, or uses some collective intelligence approach based on other past and present user behaviour, the results are highly enticing to purchase and lead to increased conversion rates.

Layer Two – Metrics Driven Merchandising:

Locayta closely analyses online activity data  for clients to make product recommendations and influence search results. Uniquely  this can be programmed to be based upon customised metrics to meet the clients objectives. Stock levels, popularity, newestness are all variables which can be controlled and prioritised in search results and category pages. This feature puts you in control over your customer experience and increases the management and element of control and visibility you have over your online business.

Layer Three – Search and Search Driven Merchandising:

Specialising in search, Locayta’s merchandising functionality customises product page navigation to match the customers search query; search is then heavily guided by filters which serve to optimise results and take users to the products they are looking for.

Layer Four – Visual Merchandising:

This layer focuses on strategically organising the appearance of your online offering. This spans all the visual elements on your site, such as banner advertisements which can be based on category search or metric driven specifics learnt from user behaviour, as well as presenting products based on search and metrics chosen by you to reach specific targets or drive certain values.

Layer Five – Personalisation and other customised merchandising strategies:

Using behavioural anaysis, most of Locayta’s technologies provide unique and highly personal merchandising solutions. The system can also work to recognise your customer and personalise the service even further. This includes personalised email targeting using the other four layers of functionality to best target your online customers.

Want more?

Locayta Freestyle Merchandising is highly flexibe and by it’s very nature it enables you to ‘build’ your solution to your own needs. Want to know more? Visit www.locayta.com today.

Within the online merchandising arena, it is commonly acknowledged that special offers, one off promotions and deals are a real sales, revenue and conversion rate driver. Ensuring your promotions are reaching their full potential is less straight forward. Whilst the usual practices of pushing special offers across your platform do see a positive impact upon sales, such as homepage graphics, display advertising and email marketing, with more intelligent, unique and dynamic merchandising tools, the performance of your special offers can sky rocket beyond your expectations. Keep reading to see how Locayta‘s technology does just this across their expansive portfolio of clients.

The right tools for the job…

Target your customers:

Many retailers make use of behavioural targeting on a small scale, but when it comes to pushing those one off promotions that really deserve a high amount of visibility, it’s never been more important to target those likely to respond. Locayta’s Behavioural Targeting technology goes above and beyond usual practices to do just this, enabling you to re-engage with your users with those special offers, generating higher conversion rates and overall lowering acquisition costs. Locayta’s unique algorithms review user’s previous intentions on site, and makes recommendations using those special offers, and converting to sale.

Seize every opportunity:

Using the aforementioned Behavioural Targeting, one of Locayta’s specialties lie with Product Recomendations as well as Display Advertising. Analysing user behaviour, the technology places highly likely purchase considerations and special offer promotions in both advertising display slots on site, from banners, to skys and MPU’s, as well as in product recomendation slots. Not only can this be enhanced during the time periods of sale and promotions, but the display of your special offers can be scheduled for different times of day and periods of high volume special offers.

Maximise the potential of search:

The ability to up-sell within the search functionality of your website is massive. With Locayta Search, sales, discounts and special offers can be seeded throughout search results page; the product description page; add to basket and check-out.

A client testimony…

For Prezzybox, when it comes to specific promotions, Locayta has delivered results beyond expectations. “It’s been a revelation,” says Edwards. “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

Get involved…

Amongst the many services available from Locayta, Locayta SearchBehavioural TargetingProduct Recomendations and Display Advertising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your special offers with Locayta Freestyle Merchandising®, visit www.locayta.com today.

Whilst there are many advantages to Locayta Freestyle Merchandising®, there are none more important, impactful or beneficial than the economically time-saving properties of the feature set. The technologies, which serve to increase bottom line numbers, such as conversion rates and basket order values, provide an enhanced user experience at the same time as cutting down time wise on existing and more traditional merchandising solutions. It’s all about making your website work for you, in a way that works for you. Want to find out how? Keep reading.

Cutting man hours – How?

Locayta’s technologies, developed by the team in house, are advanced in providing a variety of automated features which work to help retailers manage their day to day workings online in a more efficient, time saving and economically viable way. We’ve outlined a few of these below…

– Uniquely, unlike many other merchandising solutions, Locayta Freestyle Merchandising® works as an integrated marketing tool within your platform, operating from one single control panel. This not only reduces the need to outsource to third parties, incurring costs in terms of both time and money, but it also delivers increased operational control, accuracy and efficiency.

Locayta Balance Factor® technology is behind many of the time saving effects of Locayta Freestyle Merchandising®. Exclusively available at Locayta, the Balance Factor® functionality allows retailers to pre-determine the exact sequence of products within pages on site; this spans both search results pages and category pages, giving utmost control. This works by combining several different metrics selected by the retailer, such as popularity, price, margin, newness to site and stock availability, to dynamically generate the sequence of products on category pages. The ability to select these pre-determined “Balance Factors” is a huge time saving method, whilst gaining optimum results, compared to traditional manual actions.

– Many merchandising solutions include product recommendation functionality, but the ability to generate such relevant, personalised and tailored recommendations dynamically is unique to Locayta. Locayta Product Recommendations are generated in real time using behavioural merchandising algorithms making use of the intelligence gathered on the actions made on site, to make relevant and personal suggestions. Once configured, the recommendations occur automatically and are updated in real time taking into consideration data such as viewing, adding to basket and purchasing, to make product recommendations.

– SEO is undeniably a huge element to any online retail business, and succeeding within this area can be a case of make or break. Because of this, Locayta have developed an SEO page builder, which dynamically creates SEO friendly pages to increase the traffic to your site. Using keyed in search terms that occur on site, Locayta dynamically creates a new page containing the search query, the search results and the most relevant related terms discovered from within the search results-set. The resulting pages are presented to the Internet search engines for indexing.

Moving forward…

Whether it’s the one single control panel, Locayta Balance Factor, Locayta Product Recommendations or SEO that is taking up the most hours in your business, it’s guaranteed that Locayta can help make economical cuts in those areas. Want to see it in action? Contact Locayta about a FREE DEMO today.

During Britain’s global exposure this Summer the British Museum Company has used clever online merchandising to maximise ecommerce revenue from London 2012 and the Diamond Jubilee. Read on to find out how…

Continue reading

Any ecommerce retailer knows just how difficult it can be to stay on top of a constant stream of emerging trends and new technology. But responding accurately to a fast paced market doesn’t have to be as complicated as it might seem.

Continue reading