Tag Archive: ecommerce conversion


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Helping to connect your customers to your products is key in boosting conversion rates and your overall revenues. Locayta believe many online retailers are limited and restricted by their internal search functionality, and aim to help retailers combat this with their innovative technology. Currently working with a host of household name retailers including Tesco, Boohoo and Superdry, Locayta enhance their internal on site search functionality resulting in an estimated rise in sales by up to 30%. Enhancing the ability to connect customers to products quickly guarantees increased customer satisfaction and site click- through rates.

The Features…

Search that learns:

Locayta eCommerce search is so advanced it is able to consistently learn from what users enter into the search box. In this way by monitoring user interaction on site, the Locayta Search constantly improves and develops search results in line with what works well resulting in converted sales.

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Intelligent Navigation:

With Locayta Search, customers are provided with an instinctive, easy to use and helpful selection of options to narrow down their product selections. Using a “Guided Navigation” framework, products and search results are presented instinctive and highly shop-able format. This significantly increases the usability of site search resulting in an increase in conversion rates and average order values.

Auto Complete

Based on the collective intelligence of your site users and your product catalogue, Loayta’s Auto complete functionality intelligently suggests products and alternative search terms, in turn optimizing your available product data. This increases your conversion rates as well as optimiseing new audiences and guides customers into their search.

Spell Correction

Up to 50% of search queries are commonly missspelled when it comes to on-site search, and further more, a significant amount are mistyped. With the ability to understand even the most vague search terms, Spell Correction by Locayta catches the many errors typed into your on-site search engine and never fails to deliver results.

Get involved here…

Amongst the many services available from LocaytaLocayta Search comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Within the physical retail world, growing your audience presents a challenge – how do you get your shop window in front of more eyes than ever before and how do you continue to grow this figure? A similar theory applies within the online retail arena, where gaining the maximum exposure for your platform is key to driving a successful performance. So how do we do this? There’s no denying that increasing your online reach is all about maximising your potential by reaching as wide an audience as possible. Below we’re discussing the merits of Locayta’s Behavioural Targeting which is enabling retailers across the web to do just this.

Locayta’s Behavioural Targeting:  This technology uses unique behavioural algorithms to market to returning users who have previously abandoned your website without making a purchase. By analysing previous interactions that occur on-site, Locayta’s technology generates relevant, tailored and personalised recommendations to your returning customers who visit your site. To further on this, the technology is able to direct users seamlessly to products they have previously abandoned as well as making promotional offers or to cross-sell / up-sell alternative products. This technology allows you to market to existing customers who have already shown an interest in your site and the products on offer, which makes re-activation and conversion increasingly more likely.

A review from Prezzybox.com

Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Get Involved

Locaya Freestyle Merchandising  enable clients to build their online merchandising solution and Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

Locayat Shop Window

Cross selling is a well practised and successfully exercised merchandising technique both in physical stores and within the online arena. Improving conversion rates as well as average order values are just some of the benefits up for grabs from successful cross selling – it also enhances user experience and typically increases the revenue performance of websites typically by 15% or more! In-store, this is less of a tangible notion and can be quite difficult to monitor and develop. Online however, retailers can implement advanced and well developed merchandising techniques from Locayta to ensure their cross selling techniques are taking effect. Read on to find out more.

Cross Selling at Locayta

Locayta Behaviour

Locayta Freestyle Merchandising offers a unique combination of Site Search; a fully featured and intelligent search that learns and ensures your customers find what they are looking for, Visual Merchandising; allowing you to take control of product sequencing on category pages and search results pages as well as Product Recommendations; implementing relevant, compelling and intelligent product recommendations which are guaranteed to drive sales. Through such a wide feature set ensures the cross selling opportunities are enhanced across all facets of your website, ensuring that all opportunities are seized.

Product Recommendations

Locayta’s technology includes the placement of Product Recommendations on product detail pages, search and category pages. As one of the most important marketing tools out there, Locayta’s technology employs behavioural algorithms to place likely or previously viewed products alongside browing options to your customers in real time and dynamically in response to changes in the products themselves and to changes in user behaviour.  This technology has the power to dramatically increase your conversion rates and average order values.

Tesco.com

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Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

The next steps…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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The ability to connect your customer to your product as quickly and effectively as possible is key to improving conversion rates. Functionalities such as navigation & refinement options put control back in the hands of the consumer and Locayta Search offers just this with a fully featured, intelligent search that learns from customer behaviour.

About Locayta Search

Locayta Search intelligently learns from customer behaviour. Monitoring user interactions on site, Locayta’s search functionality learns from previous success and this in turn influences the product display. Locayta’s specialist search also provides add on features including intelligent navigation; predictive type-ahead and the unique Locayta Balance Factor® technology; which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability.

Some client experiences

Boohoo.com

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Locayta client, Catherine Turner, eCommerce Manager at Boohoo.com, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Superdry.com

Superdry

Head of eCommerce at Superdry.com, Chris Griffin said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Find out more

If you’re looking to improve your on-site search and increase your conversion rates like Boohoo.com and Superdry.com, contact Locayta Freestyle Merchandising® for more information here.

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Monitoring, responding and reacting to user behaviour is a productive approach to online merchandising. Your customers actions on-site can tell you invaluable information about what they want, what they are looking for, what they like, what they don’t like, what works for them and what doesn’t work for them. As innovative online merchandising specialists, Locaya Freestyle Merchandising utilise Behavioural Merchandising greatly across both Product Recommendations and Visual Merchandising functionalities. Keep reading to find out, as online retailer, how behavioural merchandising technology can help you to maximise your profitability by improving conversion rates and average basket values.

Behavioural Algorithms

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Locaya Freestyle Merchandising employ complex behavioural algorithms to monitor user behaviour and to respond through visual displays across many interfaces including search results, category pages, display advertising, email marketing and product recommendations. The technology is able to gather both collective intelligence from all on-site users, providing an overall perspective of customer behaviour, as well as more personalised recommendations based on an individual’s past and present behaviour. Locayta is then able to user actions on your site, using a weighted user-journey associating weights for each user action; for example viewed, searched for, added to basket and checked-out. This means that product displays across the interfaces discussed are based on what has been searched for, viewed, added to basket and purchased by the user in relation to both that users’ previous actions and the actions of all the other users of the site.

A review from Prezzybox.com

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Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Get Involved

Locaya Freestyle Merchandising  enable clients to build their online merchandising solution and Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

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Research indicates that at least 43% of initial site visitors will use your website’s main search functionality when landing on your platform. With this statistic in mind, there’s no doubt getting your search right and ensuring a functional and exceptional user experience within this interface of your retail operation is key. But how? May online retailers experience difficulties getting their search functionality right; this spans everything from irrelevant search results, a poor navigation set up and multiple failed search results. Keep reading to find out how Locayta Freestyle Merchandising are helping retailers including Tesco.com, Boohoo.com and Superdry.com enhance their on-site search each and every day to drive sales by up to 30% and increase revenues.

Locayta Search – how does it work?

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Locayta are specialists when it comes to optimising online retail search and believe that many online retailers are poorly served by their internal functionalities. Locayta offer a unique and well researched and practised approach providing a service where the search is able to learn from user behaviour documenting and reacting to customer interactions through the use of behavioural algorithms to consistently produce fruitful search results. Cleverly, the technology also provides the ability for retailers’ own strategic objectives to be thrown into the mix affecting search results to ensure business objectives are always being met.

In addition, Locayta’s technology also includes, Intelligent Navigation, which presents results in a “Guided Navigation” framework on the web-page, displaying the relevant refinement options available to the user and allowing users to drill-down using them. Auto-Complete means that as soon as your customers start typing in the search box of your website, Locayta will recommend likely product and search terms and,  Spell Correction which guarantees to catch any misspelling, mistyping or misunderstanding including the most vague search impulse.

How to get involved…

Alongside many other services available from LocaytaIntelligent Site Search and Guided Navigation are fully integrated into the Locayta Freestyle Merchandising® platform. To see Intelligent Site Search and Guided Navigation in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

problem

As an eCommerce retailer, pin pointing key elements within your retail platform that can drive online sales is not easy. With the help of Locayta, like many other successful online businesses including the likes of Superdry.com, Tesco.com and Boohoo.com, you can identify which elements are worth focusing on and which can have a direct effect on your revenues. Looking at key performance indicators such as conversion rates, average order values and retention rates, Locayta have identifies three key elements to enable this. Keep reading to find out more.

1. Site Search: Locayta offer a fully featured and intelligent search that learns and ensures your customers find what they are looking for. By presenting results within a guided navigation framework, your customers are connected to the product they are looking for effectively and efficiently. This technology significantly increases the usability and effectiveness of site search on your site, resulting in an increase in conversion rates and average order values.

Locayta-Search-ranking-algorithm

2. Product Recommendations: Locayta implement relevant, compelling and intelligent product recommendations which are guaranteed to drive sales. As one of the most important marketing tools out there, Locayta’s technology employs behavioural algorithms to place likely or previously viewed products alongside browing options to your customers.  This technology has the power to dramatically increase your conversion rates and average order values.

3. Visual Merchandising: Lovayta’s technology allows you to take control of product sequencing on category pages and search results pages.  By organising the appearance of your online store, you can drive the display of visual elements on your site from presenting banner ads based on a category search, to metric based manipulation presenting the appropriate products chosen by you, for example, newest in stock or highest margin. This results in a 15 – 30% increase in online sales.

The Results

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Locayta Freestyle Merchandising allows you to truly take control of your online sales performance. Overall, retailers can expect on average  19% increase in revenues after deploying Locayta Search, Product Recommendations and Visual Merchandising. Not only this but the technology provides unrivalled speed, accuracy and tailored results for your end customer with the best features and functionality allowing you the retailer to focus on your business. With immediate salers performance results, Locayta’s technology has a beneficial effect on conversion rates, average order values, average revenue per visit, higher retention rates and increased customer satisfaction with reduced clicks to purchase.

How to get involved?

Amongst the many other merchandising services available from Locayta, Locayta Site Search, Product Recommendations and Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit http://www.locayta.com today.

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Locayta currently work with a variety of online retailers including Tesco, Boohoo and Superdry, to enhance their internal on site search functionality. From search box to guided navigation, Locayta’s intelligent search functionality has resulted in an estimated rise in sales by up to 30% for existing clients connecting customers to products quickly and accurately resulting in increased customer satisfaction and site click- through rates.

Locayta Search – How does it work?

Locayta Search learns from user behaviour documenting and reacting to customer interactions. Using behavioural algorithms, Locayta Search balances prioritising the interests of the customer and the retailer. Providing sophisticated features such as Intelligent Navigation; this displays search results in an intuitive framework with relevant refinement options allowing users to drill-down. In addition, Locayta’s Auto-Complete functionality means that as soon as your customers start typing in the search box of your website, the technology will recommend likely product and search terms. Similarly, Spell Correction technology will catch any misspelling, mistyping or misunderstanding entered.

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A client experience… 

“We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Head of eCommerce, Chris Griffin, Superdry

Get Involved

Locayta Search is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

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Tesco are one of the UK’s largest growing retail operations, and launching their broad and varying product range online, has experienced unprecedented success. In addition to this, recent months have seen the retail giant roll out its online grocery home shopping business to more than 50 cities overseas, and growth in all markets – including the UK – has reportedly been strong.

So how have they done it? “This performance,” said Tesco chief executive Philip Clarke, “was driven by a further improvement in our food business in-store and a strong contribution from online, which included our biggest ever week for internet sales, a successful first Christmas for Grocery Click & Collect and a better performance for Tesco Direct, our online general merchandise business.” With a strong amount of online focus and competition fierce, Tesco needed to ensure their online retail offer was performing at optimum levels. With a need and desire to offer the Tesco customer a user friendly yet sales enhancing experience online, Tesco turned to Locayta to help optimise their online retail offer with their Product Recommendation technology.

Locayat Shop Window

Locayta’s Product Recommendations

Tesco.com turned to Locayta’s Product Recommendations to help enhance their average basket order values and conversion rates. The technology works by generating  highly relevant and personalised product suggestions which are placed alongside the browsing pages and product detail view pages. Product Recommendations are widely known as one of the most impactful and effective online merchandising tools in the market, but Locayta’s technology is unique in offering an extremely high level of relevancy and personalisation. They achieve this by working in real time and use intelligent behavioural merchandising algorithms to harness collective information based on the user behaviour on Tesco’s site. This information is then used to make relevant and personal product recommendations to the Tesco customer, benefiting both the Tesco online customer, and Tesco as a business.

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Mark Wakeley, Change Manager at Tesco Clothing commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support”. He added,  “We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

For more information on  Locayta’s Product Recommendations, visit www.locayta.com today.

Across a wide portfolio of functionalities, here at Locayta, we work to optimise search results on retailers’ sites as well as manage effective product presentation and product recommendations; this in turn enables retailers to take total control over their online sales performance as a whole. For previous clients including the likes of Superdry, Tesco and Boohoo, Locayta’s technology has proven results with satisfied customers, increased revenue and enhanced business management visibility. Not only this but the technology works to improve bottom line numbers reporting an average increase online sales of between 15 – 30%, increased average revenue per site, reduced clicks to purchase and proven higher retention rates. Today we’re looking at Visual Merchandising, and how this works to achieve such astounding results. 

Visual Merchandising – How does it work at Locayta?

Visual Merchandising: Organises the appearance of your online store; this spans driving the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you (for example, newest in stock). An important component of Locayta’s visual merchandising is the Balance Factor functionality;  this weights site metrics data (such as margin, stock availability, newness to site and popularity etc) to determine the sequencing of products displayed on the page. Configuration settings for the visual merchandising can be accessed and amended via the Locayta control panel and provides an easy to use and flexible way of implementing Visual Merchandising on a retail site.

Catherine Turner, eCommerce manager at Boohoo ans existing Locayta client, says. “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Get Involved

The flexible design of Locayta Freestyle Merchandising enables clients to ‘build’ their solution to their needs; Visual Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.