Tag Archive: ecommerce


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Whilst a large amount of focus remains on increasing the volume of purchases that filter through your online platform, it’s equally as lucrative investing in technologies that increase the average basket value per transaction. The ability to encourage your customers to add additional items to basket resulting in multiple purchases, is key to driving revenues. Using Locayta’s Product Recommendation technology, retailers can implement personalised suggestions which are designed to complement and add to customers’ existing purchases, increasing average basket values for retailers including Paperchase and Tesco.

Product Recommendations

Locyata Product Recommendations are able to generate complimentary product suggestions on product detail pages, search and category pages. The technology works by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values. The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates also.

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Locayta client, Mark Wakeley, change manager at Tesco Clothing says, Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.”

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Another Locayta client, Adrian Spence, Head of eCommerce at Paperchase agrees, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.

To see Locayta’s Product Recommendations in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

 

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Helping to connect your customers to your products is key in boosting conversion rates and your overall revenues. Locayta believe many online retailers are limited and restricted by their internal search functionality, and aim to help retailers combat this with their innovative technology. Currently working with a host of household name retailers including Tesco, Boohoo and Superdry, Locayta enhance their internal on site search functionality resulting in an estimated rise in sales by up to 30%. Enhancing the ability to connect customers to products quickly guarantees increased customer satisfaction and site click- through rates.

The Features…

Search that learns:

Locayta eCommerce search is so advanced it is able to consistently learn from what users enter into the search box. In this way by monitoring user interaction on site, the Locayta Search constantly improves and develops search results in line with what works well resulting in converted sales.

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Intelligent Navigation:

With Locayta Search, customers are provided with an instinctive, easy to use and helpful selection of options to narrow down their product selections. Using a “Guided Navigation” framework, products and search results are presented instinctive and highly shop-able format. This significantly increases the usability of site search resulting in an increase in conversion rates and average order values.

Auto Complete

Based on the collective intelligence of your site users and your product catalogue, Loayta’s Auto complete functionality intelligently suggests products and alternative search terms, in turn optimizing your available product data. This increases your conversion rates as well as optimiseing new audiences and guides customers into their search.

Spell Correction

Up to 50% of search queries are commonly missspelled when it comes to on-site search, and further more, a significant amount are mistyped. With the ability to understand even the most vague search terms, Spell Correction by Locayta catches the many errors typed into your on-site search engine and never fails to deliver results.

Get involved here…

Amongst the many services available from LocaytaLocayta Search comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Within the physical retail world, growing your audience presents a challenge – how do you get your shop window in front of more eyes than ever before and how do you continue to grow this figure? A similar theory applies within the online retail arena, where gaining the maximum exposure for your platform is key to driving a successful performance. So how do we do this? There’s no denying that increasing your online reach is all about maximising your potential by reaching as wide an audience as possible. Below we’re discussing the merits of Locayta’s Behavioural Targeting which is enabling retailers across the web to do just this.

Locayta’s Behavioural Targeting:  This technology uses unique behavioural algorithms to market to returning users who have previously abandoned your website without making a purchase. By analysing previous interactions that occur on-site, Locayta’s technology generates relevant, tailored and personalised recommendations to your returning customers who visit your site. To further on this, the technology is able to direct users seamlessly to products they have previously abandoned as well as making promotional offers or to cross-sell / up-sell alternative products. This technology allows you to market to existing customers who have already shown an interest in your site and the products on offer, which makes re-activation and conversion increasingly more likely.

A review from Prezzybox.com

Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Get Involved

Locaya Freestyle Merchandising  enable clients to build their online merchandising solution and Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

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The ability to connect your customer to your product as quickly and effectively as possible is key to improving conversion rates. Functionalities such as navigation & refinement options put control back in the hands of the consumer and Locayta Search offers just this with a fully featured, intelligent search that learns from customer behaviour.

About Locayta Search

Locayta Search intelligently learns from customer behaviour. Monitoring user interactions on site, Locayta’s search functionality learns from previous success and this in turn influences the product display. Locayta’s specialist search also provides add on features including intelligent navigation; predictive type-ahead and the unique Locayta Balance Factor® technology; which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability.

Some client experiences

Boohoo.com

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Locayta client, Catherine Turner, eCommerce Manager at Boohoo.com, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Superdry.com

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Head of eCommerce at Superdry.com, Chris Griffin said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Find out more

If you’re looking to improve your on-site search and increase your conversion rates like Boohoo.com and Superdry.com, contact Locayta Freestyle Merchandising® for more information here.

Magento

As Magento are one of the most popular online platforms serving more than 110,000 users on a global scale, Locayta Freestyle Merchandising® are providing those retailers with the ability to install their own powerful merchandising tools which slot straight into the Magento platform. The best news is, Locayta’s extensions are fully approved, instantly downloadable and ready to slot straight into the Magento system. Keep reading to find out more.

How it works

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Existing clients will know that Magento’s open source software enables them to control every aspect of their eCommerce site with ease. Teaming up as an industry partners, Locayta Freestyle Merchandising® is placed to enhance this service with our advanced specialised merchandising technology. Spanning a feature set including Visual MerchandisingProduct Recommendations and Search Extensions, as a Magento client, you will be able to customise your merchandising strategy employing our intelligent and powerful algorithms. These unique technologies are able to track and analyse user behaviour to ensure that every result delivered matches your consumer’s needs as well as patented Locayta Balance Factor® technology which allows you to sequence, filter and control every aspect of your site, from the order in which products are displayed to the facets defined in your search menu.

The Benefits

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Locayta is constantly developed to stay ahead of the latest online developments with upgrades automatically applied to the Magento plug in, providing the perfect flexible solution to maximise your site’s performance. By implementing our merchandising tools, product recommendations and intelligent navigation technology you’ll develop a loyal customer base, drive sales revenue and increase your average order values. What’s more, you can achieve this with a competitive return of investment and without any changes to your current platform.

Find out more

To see Locayta Freestyle Merchandising® in action and find out more on how the services can enhance your current performance with Magento, visit www.locayta.com today.

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Monitoring, responding and reacting to user behaviour is a productive approach to online merchandising. Your customers actions on-site can tell you invaluable information about what they want, what they are looking for, what they like, what they don’t like, what works for them and what doesn’t work for them. As innovative online merchandising specialists, Locaya Freestyle Merchandising utilise Behavioural Merchandising greatly across both Product Recommendations and Visual Merchandising functionalities. Keep reading to find out, as online retailer, how behavioural merchandising technology can help you to maximise your profitability by improving conversion rates and average basket values.

Behavioural Algorithms

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Locaya Freestyle Merchandising employ complex behavioural algorithms to monitor user behaviour and to respond through visual displays across many interfaces including search results, category pages, display advertising, email marketing and product recommendations. The technology is able to gather both collective intelligence from all on-site users, providing an overall perspective of customer behaviour, as well as more personalised recommendations based on an individual’s past and present behaviour. Locayta is then able to user actions on your site, using a weighted user-journey associating weights for each user action; for example viewed, searched for, added to basket and checked-out. This means that product displays across the interfaces discussed are based on what has been searched for, viewed, added to basket and purchased by the user in relation to both that users’ previous actions and the actions of all the other users of the site.

A review from Prezzybox.com

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Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Get Involved

Locaya Freestyle Merchandising  enable clients to build their online merchandising solution and Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

Locayat Shop Window

As an online retailer, trading periods go through highs and lows of successes, and often the beginning of the year is a time likely to suffer with a frugal attitude lasting well into February for many shoppers. If you’ve experienced tough figures starting out 2014, why not invest some time and research into how to optimise your retail platform to enhance your sales potential? Locayta Freestyle Merchandising currently work with a long an varied list of clients spanning the likes of boohoo.com, Tesco.com and Superdry.com. Keep reading to see how they have boost their sales by up to 30%.

Locayta Visual Merchandising: This technology works to organise the appearance of your online store; including driving the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you. An important component of Locayta’s visual merchandising is the Balance Factor functionality;  this weights site metrics data (such as margin, stock availability, newness to site and popularity etc) to determine the sequencing of products displayed on the page. Configuration settings for the visual merchandising can be accessed and amended via the Locayta control panel and provides an easy to use and flexible way of implementing Visual Merchandising on a retail site.

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Locayta Product Recommendations: As additional product placements on product detail pages within an eCommerce platform, Product Recommendations  act as suggestions to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® build upon this by providing personalised product recommendations in real-time on your site. Using developed in-house technology, their Product Recommendations are specially configured using behavioural algorithms to use collective intelligence available on your site and on your users making relevant and personal product recommendations which are highly likely to convert to purchase.

Locayta Search: At Locayta, their search learns from what customers are searching for to influence search results and installs features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology. This which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability. All configurations and strategic implementations are editable via a Control Panel, giving retailers complete control over the behaviour of Locayta Search on their sites.

Boohoo.com say… 

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For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

What next?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Research indicates that at least 43% of initial site visitors will use your website’s main search functionality when landing on your platform. With this statistic in mind, there’s no doubt getting your search right and ensuring a functional and exceptional user experience within this interface of your retail operation is key. But how? May online retailers experience difficulties getting their search functionality right; this spans everything from irrelevant search results, a poor navigation set up and multiple failed search results. Keep reading to find out how Locayta Freestyle Merchandising are helping retailers including Tesco.com, Boohoo.com and Superdry.com enhance their on-site search each and every day to drive sales by up to 30% and increase revenues.

Locayta Search – how does it work?

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Locayta are specialists when it comes to optimising online retail search and believe that many online retailers are poorly served by their internal functionalities. Locayta offer a unique and well researched and practised approach providing a service where the search is able to learn from user behaviour documenting and reacting to customer interactions through the use of behavioural algorithms to consistently produce fruitful search results. Cleverly, the technology also provides the ability for retailers’ own strategic objectives to be thrown into the mix affecting search results to ensure business objectives are always being met.

In addition, Locayta’s technology also includes, Intelligent Navigation, which presents results in a “Guided Navigation” framework on the web-page, displaying the relevant refinement options available to the user and allowing users to drill-down using them. Auto-Complete means that as soon as your customers start typing in the search box of your website, Locayta will recommend likely product and search terms and,  Spell Correction which guarantees to catch any misspelling, mistyping or misunderstanding including the most vague search impulse.

How to get involved…

Alongside many other services available from LocaytaIntelligent Site Search and Guided Navigation are fully integrated into the Locayta Freestyle Merchandising® platform. To see Intelligent Site Search and Guided Navigation in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

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Mobile shopping is an ever growing phenomenon increasing in volume at an exponential rate. From August to September 2013, online sales surged 13%, which is the highest growth rate ever recorded in such a time period. This growth is attributed to the large scale use of 4G technology as well as an increase in the use of tablet devices which grew by 38% in Q3 of 2013. Both of these factors change how consumers interact with online retailers. Locayta’s M-Commerce technology enables retailers to get mobile enabled resulting in increased traffic, improved their sales figures and increased average transaction values. Read on to find out more.

The benefits of Locayta M-Commerce

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When looking forward to new and evolving areas for eCommerce, there’s no denying that mobile shopping plays a huge part in the growth of your eCommerce business. Below are a few advantages of  Locayt’sa M-Commerce technology and how it could help you to develop a strong mobile offer.

Locayta M-Commerce provides a quick and cost effective solution to online retailers who want to embrace the mobile platform. The  technology enables you the retailer to translate your product offer over to a mobile sector without requiring changes to your main retail site.

– Working as a is a click-to-buy iPhone shopping application, Locayta M-Commerce  enables your customers to browse and search your product offering via the mobile application, including viewing product detail pages and add or remove items to / from basket.

– The technology stores and indexes your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

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 Locayta M-Commerce helps retailers extend their reach, expand their sales potential and opportunity for return on investment, so whatever the future holds, online retailers can be ready.

– The technology comes fully integrated into the Locayta Freestyle Merchandising® platform so can encompass all beneficial features including visual merchandising, product recommendations and intelligent on-site search. 

Where to start?

To see Locayta M-Commerce  in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com today.

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As an eCommerce retailer, pin pointing key elements within your retail platform that can drive online sales is not easy. With the help of Locayta, like many other successful online businesses including the likes of Superdry.com, Tesco.com and Boohoo.com, you can identify which elements are worth focusing on and which can have a direct effect on your revenues. Looking at key performance indicators such as conversion rates, average order values and retention rates, Locayta have identifies three key elements to enable this. Keep reading to find out more.

1. Site Search: Locayta offer a fully featured and intelligent search that learns and ensures your customers find what they are looking for. By presenting results within a guided navigation framework, your customers are connected to the product they are looking for effectively and efficiently. This technology significantly increases the usability and effectiveness of site search on your site, resulting in an increase in conversion rates and average order values.

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2. Product Recommendations: Locayta implement relevant, compelling and intelligent product recommendations which are guaranteed to drive sales. As one of the most important marketing tools out there, Locayta’s technology employs behavioural algorithms to place likely or previously viewed products alongside browing options to your customers.  This technology has the power to dramatically increase your conversion rates and average order values.

3. Visual Merchandising: Lovayta’s technology allows you to take control of product sequencing on category pages and search results pages.  By organising the appearance of your online store, you can drive the display of visual elements on your site from presenting banner ads based on a category search, to metric based manipulation presenting the appropriate products chosen by you, for example, newest in stock or highest margin. This results in a 15 – 30% increase in online sales.

The Results

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Locayta Freestyle Merchandising allows you to truly take control of your online sales performance. Overall, retailers can expect on average  19% increase in revenues after deploying Locayta Search, Product Recommendations and Visual Merchandising. Not only this but the technology provides unrivalled speed, accuracy and tailored results for your end customer with the best features and functionality allowing you the retailer to focus on your business. With immediate salers performance results, Locayta’s technology has a beneficial effect on conversion rates, average order values, average revenue per visit, higher retention rates and increased customer satisfaction with reduced clicks to purchase.

How to get involved?

Amongst the many other merchandising services available from Locayta, Locayta Site Search, Product Recommendations and Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit http://www.locayta.com today.