Tag Archive: how to optimise your website


Urban clothing retailer Superdry, have experienced unprecedented success within both the on and offline market. They approached Locayta to help with the international expansion of their ecommerce offer.  Using a winning combination of Locayta Freestyle Merchandising® services, Locayta have revolutionised their online retail performance. These include both Visual Merchandising and Guided Navigaion.

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Chris Griffin, Head of eCommerce at Superdry said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in”. Chris added, “The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

Visual Merchandising
Superdry
 The ability to manipulate the visual display of your online platform has the power to impact your entire performance. Locayta’s visual merchandising technology allows Superdry to manually manipulate their displays, responding dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. In addition, with the use of balance factor technology, Superdry can schedule sequencing in advance for time sensitive promotions as well as manage the display of brands across their site.
Guided Navigation
 
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 An intelligent navigation search enables users to locate the correct product quickly and efficiently. Using Locayta’s technology, Superdry’s customers  are able to streamline their search options and pinpoint their purchase. Customers can personalise their search with various options such as size, category, colour and price.  The technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being generated resulting in increased conversion rates and average order values.

What Next?

Amongst the many services available from Locayta, all the above mentioned technologies come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

 

Locayat Shop Window

Cross selling is a well practised and successfully exercised merchandising technique both in physical stores and within the online arena. Improving conversion rates as well as average order values are just some of the benefits up for grabs from successful cross selling – it also enhances user experience and typically increases the revenue performance of websites typically by 15% or more! In-store, this is less of a tangible notion and can be quite difficult to monitor and develop. Online however, retailers can implement advanced and well developed merchandising techniques from Locayta to ensure their cross selling techniques are taking effect. Read on to find out more.

Cross Selling at Locayta

Locayta Behaviour

Locayta Freestyle Merchandising offers a unique combination of Site Search; a fully featured and intelligent search that learns and ensures your customers find what they are looking for, Visual Merchandising; allowing you to take control of product sequencing on category pages and search results pages as well as Product Recommendations; implementing relevant, compelling and intelligent product recommendations which are guaranteed to drive sales. Through such a wide feature set ensures the cross selling opportunities are enhanced across all facets of your website, ensuring that all opportunities are seized.

Product Recommendations

Locayta’s technology includes the placement of Product Recommendations on product detail pages, search and category pages. As one of the most important marketing tools out there, Locayta’s technology employs behavioural algorithms to place likely or previously viewed products alongside browing options to your customers in real time and dynamically in response to changes in the products themselves and to changes in user behaviour.  This technology has the power to dramatically increase your conversion rates and average order values.

Tesco.com

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Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

The next steps…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Magento

As Magento are one of the most popular online platforms serving more than 110,000 users on a global scale, Locayta Freestyle Merchandising® are providing those retailers with the ability to install their own powerful merchandising tools which slot straight into the Magento platform. The best news is, Locayta’s extensions are fully approved, instantly downloadable and ready to slot straight into the Magento system. Keep reading to find out more.

How it works

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Existing clients will know that Magento’s open source software enables them to control every aspect of their eCommerce site with ease. Teaming up as an industry partners, Locayta Freestyle Merchandising® is placed to enhance this service with our advanced specialised merchandising technology. Spanning a feature set including Visual MerchandisingProduct Recommendations and Search Extensions, as a Magento client, you will be able to customise your merchandising strategy employing our intelligent and powerful algorithms. These unique technologies are able to track and analyse user behaviour to ensure that every result delivered matches your consumer’s needs as well as patented Locayta Balance Factor® technology which allows you to sequence, filter and control every aspect of your site, from the order in which products are displayed to the facets defined in your search menu.

The Benefits

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Locayta is constantly developed to stay ahead of the latest online developments with upgrades automatically applied to the Magento plug in, providing the perfect flexible solution to maximise your site’s performance. By implementing our merchandising tools, product recommendations and intelligent navigation technology you’ll develop a loyal customer base, drive sales revenue and increase your average order values. What’s more, you can achieve this with a competitive return of investment and without any changes to your current platform.

Find out more

To see Locayta Freestyle Merchandising® in action and find out more on how the services can enhance your current performance with Magento, visit www.locayta.com today.

Locayat Shop Window

As an online retailer, trading periods go through highs and lows of successes, and often the beginning of the year is a time likely to suffer with a frugal attitude lasting well into February for many shoppers. If you’ve experienced tough figures starting out 2014, why not invest some time and research into how to optimise your retail platform to enhance your sales potential? Locayta Freestyle Merchandising currently work with a long an varied list of clients spanning the likes of boohoo.com, Tesco.com and Superdry.com. Keep reading to see how they have boost their sales by up to 30%.

Locayta Visual Merchandising: This technology works to organise the appearance of your online store; including driving the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you. An important component of Locayta’s visual merchandising is the Balance Factor functionality;  this weights site metrics data (such as margin, stock availability, newness to site and popularity etc) to determine the sequencing of products displayed on the page. Configuration settings for the visual merchandising can be accessed and amended via the Locayta control panel and provides an easy to use and flexible way of implementing Visual Merchandising on a retail site.

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Locayta Product Recommendations: As additional product placements on product detail pages within an eCommerce platform, Product Recommendations  act as suggestions to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® build upon this by providing personalised product recommendations in real-time on your site. Using developed in-house technology, their Product Recommendations are specially configured using behavioural algorithms to use collective intelligence available on your site and on your users making relevant and personal product recommendations which are highly likely to convert to purchase.

Locayta Search: At Locayta, their search learns from what customers are searching for to influence search results and installs features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology. This which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability. All configurations and strategic implementations are editable via a Control Panel, giving retailers complete control over the behaviour of Locayta Search on their sites.

Boohoo.com say… 

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For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

What next?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Mobile shopping is an ever growing phenomenon increasing in volume at an exponential rate. From August to September 2013, online sales surged 13%, which is the highest growth rate ever recorded in such a time period. This growth is attributed to the large scale use of 4G technology as well as an increase in the use of tablet devices which grew by 38% in Q3 of 2013. Both of these factors change how consumers interact with online retailers. Locayta’s M-Commerce technology enables retailers to get mobile enabled resulting in increased traffic, improved their sales figures and increased average transaction values. Read on to find out more.

The benefits of Locayta M-Commerce

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When looking forward to new and evolving areas for eCommerce, there’s no denying that mobile shopping plays a huge part in the growth of your eCommerce business. Below are a few advantages of  Locayt’sa M-Commerce technology and how it could help you to develop a strong mobile offer.

Locayta M-Commerce provides a quick and cost effective solution to online retailers who want to embrace the mobile platform. The  technology enables you the retailer to translate your product offer over to a mobile sector without requiring changes to your main retail site.

– Working as a is a click-to-buy iPhone shopping application, Locayta M-Commerce  enables your customers to browse and search your product offering via the mobile application, including viewing product detail pages and add or remove items to / from basket.

– The technology stores and indexes your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

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 Locayta M-Commerce helps retailers extend their reach, expand their sales potential and opportunity for return on investment, so whatever the future holds, online retailers can be ready.

– The technology comes fully integrated into the Locayta Freestyle Merchandising® platform so can encompass all beneficial features including visual merchandising, product recommendations and intelligent on-site search. 

Where to start?

To see Locayta M-Commerce  in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com today.

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January is well known in the retail world as a critical transactional period. During this time retailers launch their biggest sales of the year and ensuring they perform well, especially online, is of utmost importance having become an area of focus and growth for most retail businesses. Ensuring your promotions receive the best reaction possible online is not an easy task with the amount of competition in this arena, so how can you try to ensure yours performs well? We’re taking a look at Locayta client Superdry.com, to see how they use Locayta’s technology to ensure the performance of their retail site meets expectations.

 
For the Superdry shopper finding the correct product quickly and efficiently is paramount, especially in periods of promotion.  Locayta’s Intelligent Guided Navigation facilitates a quick, slick and seamless shopper experience allowing customers to streamline their search options in mere moments and pinpoint their purchase with ease. By enabling customers to personalise their search with options like size, category, colour and price, the technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed. In addition, add on features including spell correct and auto complete, Superdry can be assured that customers will never experience a failed search result.
Superdry
 
Superdry have employed Locayta’s visual merchandising technology which allows them to manually manipulate their visual displays quickly and easily. By organising the appearance of their online store, Superdry can create engaging product displays and compelling promotions. Locayta’s technology responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web.

Some feedback…

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Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance has generated phenomenal, if not unprecedented success for us. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

The next steps…

Amongst the many services available from Locayta,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

boohoo

The January sales play host to some of the busiest trading periods for online retailers with takings reaching their peak for the financial year during this timing. Promotions and sales begin earlier and earlier so as an online retailer, your promotions will be in full swing, but are they performing as you’d like them to? Are sales as expected? Today we’re discussing some of the features employed by award winning online only retailer Boohoo.com, to see how they are maximising their promotions this January with the help of Locayta Freestyle Merchandising®.

The technology…

Locayta Behaviour

Behavioural merchandising is the process of using customer behaviour to place, promote and display products in order to maximize retail sales revenue. This is one of the ways in which Boohoo.com employ Locayta’s online merchandising technology to enhance their promotions, especially during sale and promotion time periods such as January. LocaytaBehavioural Targeting is able to push Boohoo.com’s special offers specifically to those users that are likely to respond positively;  the functionality re-targets to returning users by reviewing your customers’ previous interactions on your site (including incomplete purchases) to make recommendations, helping you to re-engage with your users and in turn generating higher conversion rates and overall lowering acquisition costs. Benefits for online Boohoo.com include less clicks to purchase, increased total online purchases, improved customer satisfaction and retention and greater control over their online sales performance.

A word from Boohoo.com…

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For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

How to get involved…

The above features from Locayta Freestyle Merchandising® enable online retailers like Boohoo.com to increase their site searchability and product find-ability for their customers, especially during sale periods.   Amongst the many services available from Locayta, the above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Over the past few years, its safe to say the festive period is starting earlier and earlier. And with this, comes the promotions. The previously well known “January Sales” are starting earlier and earlier each year with most starting a few days prior to Christmas. Whilst this is great for those last minute shoppers wanting to bag gifts prior to festivities, but this means as a retailer it can be difficult to make your promotions stand out in the crowd amongst a busy market place. Ensuring your special promotions get noticed and are enhanced to their utmost effectiveness is a must in order to guarantee sales, revenue and conversion rate increases associated with promotions. With Locayta’s more intelligent and strategic online merchandising tools, you can do just this, to ensure the performance of your promotions will exceed expectations.

How to ehance the effectiveness of your promotions

Uniquely, Locayta offer a variety of features that work to target to specific customers offering a personal shopping experience to them, as well as a convertible audience to you the retailer. This centres around LocaytaBehavioural Targeting. This technology is able to push your promotions specifically to those users that are likely to respond positively;  the functionality re-targets to returning users by reviewing your customers’ previous interactions on your site (including incomplete purchases) to make recommendations, helping you to re-engage with your users and in turn generating higher conversion rates and overall lowering acquisition costs.

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More specifically, Locayta Behavioural Targeting is used heavily in generating personalised Product Recomendations for customers of Locayta clients. Here Locayta generate highly specific product recommendations which occur on site in real time and are updated dynamically, based on both the collective intelligence of the site, as well as on an individual’s past and present behaviour. Whilst this promotes products and offers to customers on-site, what about those who aren’t currently visiting your site? Queue Locayta Behavioural Targeting in Display Advertising. This technology has the unique ability to analyse user behaviour in depth and resultantly places highly likely purchase options and special offer promotions in both advertising display slots online, from banners, to skys and MPU’s. The level of this can be enhanced during the time periods of sale and promotions and the display of your special offers can be scheduled for different times of day and periods of high volume promotions.

The technology in action at Prezzybox.com…

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Locayta client,  Prezzybox.com, have been able to make the most of their promotions with the help of Locayta, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix”.  They added, “We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What next?

Behavioural TargetingProduct Recomendations and Display Advertising, all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on how you can maximise your festive special offers with Locayta Freestyle Merchandising®, visit www.locayta.com today.

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Online shopping has never been bigger, especially in periods of high shopping activity, such as pre Christmas gifting and post promotions and sales. During such volume of online activity, as an eCommerce retailer, its key to maximise potential and drive transactions meaning all aspects of your merchandising are of high importance. Locayta Freestyle Merchandising® is  a dynamic merchandising platform that offers a variety of features including Visual MerchandisingProduct Recommendations, Display AdvertisingLocayta Search,and Behavioural Targeting algorithms, which work by manipulating elements of your retail functionality to personalise your merchandising to optimise your sales.

The Features…

Using the collective intelligence based upon users’ behaviour on-site, Locayta generate individually user by user based personalised Product Recommendations alongside the items currently being browsed . The implementation of relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased, making for a unique and personalised shopping experience every time – a sure fire way to increase your conversion rates. When it comes to Display Advertising, Locayta’s technology analyses the content of the page prior to generating the display advertisement. This insight enables you to target specific customers with specific displays; this can be anything during the seasonal period from festive clothing purchases, party season dressing and gifting. You can tailor your display advertising, product recommendations and general visual merchandising whether is be special offers, one off promotions or selective product ranges, to target your likely to purchase customers. With visual merchandising, Locayta learns from previous user behaviour and manipulates product sequencing.

A user experience…

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Boohoo.com

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

For more info…

Display AdvertisingVisual Merchandising and Product Recommendations, all of which are available from Locayta, come fully integrated into the Locayta Freestyle Merchandising® platform and work to enhance your merchandising over the festive period. To see them in action and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com.

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The Christmas shopping period provides a great opportunity for retailers, and for 2013, online figures are set to break records. The Centre for Retail Research forecast that “online Christmas spending will break through the 20% barrier, rising to £14.6 billion in 2013 (a rise of 15.8%). The online share of Christmas spending will be 20.1% compared to last year’s 17.7%, meaning that one in five goods will be bought online. UK online retail sales will be higher both in value and as a proportion of all-retail sales than any other country in Europe.”

The report continues, “We expect mobile spending (transactions through tablets and smartphones) to grow to £1.29 billion, with tablet sales growing by 538% (reaching 39.3% of mobile sales) and smartphone transactions to grow by 337%. Mobile ecommerce will be used even more widely to check prices and stock. Mobile is the fastest growing element in the most successful part of retailing and 2013 is expected to see the widest use of mobile eCommerce”.

How to optimise your merchandising over the Christmas period

Whilst increased levels of online retail transactions presents opportunity and prosperity for online retailers, it also presents more and more competition within a market place which is growing fast. Getting your retail merchandising strategy right is of utmost importance in ensuring you’re realising the true sales and revenue potential of your online platform at this time.

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Ensure Promotions are optimised

During this high volume selling period, it is key to ensure your promotions are maximised to drive sales, revenue and conversion rate. With the help of intelligent and strategic online merchandising tools, the performance of your special offer can exceed expectations. Locayta Product Recomendations use Behavioural Targeting to generate highly specific product suggestions which occur on site in real time and are updated dynamically based upon the users previous interactions on site. This tool can be used to highlight special offers and promotions you’d like to push out to your audience.

 

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Introduce and enhance mobile platforms

Locayta Freestyle Merchandising provide a quick and cost effective method of implementing a mobile platform. The technology is able to  translate your  retail offer over to the mobile sector, without requiring changes to your main retail site. Working as a is a click-to-buy iPhone shopping application, Locayta M-Commerce  enables your customers to browse and search your product offering via the mobile application; this includes viewing product detail pages and add or remove items to / from basket. The technology works by storing and indexing your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

Get Involved…

Amongst the many services available from LocaytaBehavioural TargetingProduct Recomendations and Locayta M-Commerce come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your special offers with Locayta Freestyle Merchandising®, visit www.locayta.com today.