Tag Archive: increase your conversion rates


Urban clothing retailer Superdry, have experienced unprecedented success within both the on and offline market. They approached Locayta to help with the international expansion of their ecommerce offer.  Using a winning combination of Locayta Freestyle Merchandising® services, Locayta have revolutionised their online retail performance. These include both Visual Merchandising and Guided Navigaion.

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Chris Griffin, Head of eCommerce at Superdry said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in”. Chris added, “The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

Visual Merchandising
Superdry
 The ability to manipulate the visual display of your online platform has the power to impact your entire performance. Locayta’s visual merchandising technology allows Superdry to manually manipulate their displays, responding dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. In addition, with the use of balance factor technology, Superdry can schedule sequencing in advance for time sensitive promotions as well as manage the display of brands across their site.
Guided Navigation
 
Locayta-behavioural
 An intelligent navigation search enables users to locate the correct product quickly and efficiently. Using Locayta’s technology, Superdry’s customers  are able to streamline their search options and pinpoint their purchase. Customers can personalise their search with various options such as size, category, colour and price.  The technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being generated resulting in increased conversion rates and average order values.

What Next?

Amongst the many services available from Locayta, all the above mentioned technologies come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

 

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Tesco are one of Britain’s biggest retail chains and truly pioneered the online market when setting up their eCommerce offer. As we all know this platform continues to grow and increase in size across all product verticals, the challenge kicks in when it comes to ascertaining how big online retail players can continue to optimise their offer and stay ahead of the curve ensuring continual expansion? Tesco.com turned to Locayta Freestyle Merchandising to do just this in order to drive sales on their clothing online platform. Keep reading to find out more.

Locayta Product Recommendations

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As one of the most advanced and developed technologies out there, Locayta Product Recommendations  are guaranteed to increase your online conversion rates. The technology is able to generate individually user by user based, highly relevant and personalised product suggestions alongside browsing options to your users which are placed alongside the items currently being browsed. Product and accessory recommendations track and analyse the behaviour of shoppers – from items searched to products added to baskets and purchased. This data enables Locayta to suggest highly relevant additional items to shoppers at every point across the user journey, from initial search to point of purchase. Recommendations are made in real time, delivering the fast, value adding service consumers expect from modern ecommerce sites. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. They were so impressed with the performance of the technology that they are now planning to roll out the entire Locayta Freestyle Merchandising platform to Tesco Clothing.

A Review from Tesco… 

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Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

Get Started… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Looking to increase your conversion rates is a key driver for many online retailers; the higher proportion of your on-site visitors you can get to purchase your goods, the better the profitability of your website. So how do many online retailers achieve this? Notably successful players including the likes of Superdry.com, Tesco and Boohoo.com all employ Locayta Product Recommendations to increase their conversion rates and the results speak for themselves. Here’s what they had to say…

Tesco

Mark Wakeley commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Superdry.com

Superdry

Chris Griffin says, “Locayta offered the perfect combination of tools to control our search and merchandising. Their technology delivers the same high grade performance regardless of which country the site is operating in. We have experienced some real wins – our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. Our international e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Boohoo.com

Catherine Turner also said, “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

How do Locayta Product Recommendations work?

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Locayta are able to generate individually user by user based personalised product recommendations and place them alongside the items currently being browsed. They do this by using collective intelligence from their users’ behaviour on-site. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Locayat Shop Window

Cross selling is a well practised and successfully exercised merchandising technique both in physical stores and within the online arena. Improving conversion rates as well as average order values are just some of the benefits up for grabs from successful cross selling – it also enhances user experience and typically increases the revenue performance of websites typically by 15% or more! In-store, this is less of a tangible notion and can be quite difficult to monitor and develop. Online however, retailers can implement advanced and well developed merchandising techniques from Locayta to ensure their cross selling techniques are taking effect. Read on to find out more.

Cross Selling at Locayta

Locayta Behaviour

Locayta Freestyle Merchandising offers a unique combination of Site Search; a fully featured and intelligent search that learns and ensures your customers find what they are looking for, Visual Merchandising; allowing you to take control of product sequencing on category pages and search results pages as well as Product Recommendations; implementing relevant, compelling and intelligent product recommendations which are guaranteed to drive sales. Through such a wide feature set ensures the cross selling opportunities are enhanced across all facets of your website, ensuring that all opportunities are seized.

Product Recommendations

Locayta’s technology includes the placement of Product Recommendations on product detail pages, search and category pages. As one of the most important marketing tools out there, Locayta’s technology employs behavioural algorithms to place likely or previously viewed products alongside browing options to your customers in real time and dynamically in response to changes in the products themselves and to changes in user behaviour.  This technology has the power to dramatically increase your conversion rates and average order values.

Tesco.com

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Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

The next steps…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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A new study published late last month by OC&C Strategy Consultants in partnership with Google, reveals that the ‘UK is the world’s leading eCommerce exporter with a trade surplus of £720 million in 2013’. The Global Retail E-mpire report analyses the estimated value of online retail based on six of the biggest e-commerce markets including the UK, USA, Germany, Nordics, Netherlands and France. The UK market was by far the largest in the world thanks to global success stories in the fashion sector. The US and Germany are the nearest challengers to the UK, with £110m and £12m trade surpluses respectively.

Anita Balchandani, partner at OC&C, said: “Over the next decade, online retail will become increasingly international. This represents a great opportunity for British retailers, by providing new ways to grow and expand. At the same time, international expansion poses many challenges and will require retailers to master new capabilities and complexities. As a market matures, and new pockets of demand emerge, localisation will be crucial – from tailoring the range on offer, to ensuring that delivery and payment methods work for each market”.

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Anita continues, “It is equally critical to localise only where it matters to customers, to avoid the cost and complexity of over-tailoring the retail offer by country”. A retailer can service customers around the world from a single location in the UK, but needs to adapt its digital marketing activity in a localised way, allowing it to strike the right balance between customer relevance and cost.”

Locayta and Superdry.com International Case Study

Superdry.com were looking for fully integrated merchandising solution which would provide localised communication within their new markets whilst accommodating their international expansion. Using their Product Sequencing and Balance Factor technology , Locayta were able to strategically position Superdry’s products across their multiple international sites. Locayta’s advanced search was able to perform exactly to Superdry’s exact specification and requirements with various functionalities including intelligent navigation and spell correction to guarantee fruitful search results every time, across the seven different localised sites.

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Superdry say, “We were impressed by Locayta’s unique ability to achieve fully automated visual merchandising and fast multi-lingual search results no matter what the geographical location. We felt they were head and shoulders above the rest. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Next steps…

To find out more on Locayta Freestyle Merchandising® in the expansion of your retail site, visit www.locayta.com today.

 

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Quite simply, Locayta Product Recommendations  are guaranteed to increase your online conversion rates by providing highly relevant and personalised product suggestions alongside browsing options. As one of the most impactful marketing tools out there,  Locayta Product Recommendations are employed by retailers around the world including Tesco, Boohoo and Superdry, as a way of pushing add on purchases and encouraging customers to increase their spend. Keep reading to hear how Locayta Product Recommendations work and can prove to boost your online sales.

Locayta Product Recommendations

Locayta Product Recommendations  work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values.The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates. 

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Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Get involved!

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an online retailer, driving and growing your volume of sales is a key and every-existing aim. Whether it be by increasing conversion rates or improving basket values, every eCommerce business owner will know that the driver behind a successful operation lies in the amount of revenue you are able to generate. That’s why many well-renowned online retailers invest in their merchandising strategy to ensure that both the online customer experience is optimised as well as generating more lucrative revenues for themselves. Through strategic on-site search, visual merchandising, product recommendations and SEO functionalities, Locayta Freestyle Merchandising offer a dynamic merchandising solution for sites such as Boohoo and Tesco.

What’s involved?

Locayta SEO Page Builder ensures that your retail platform is easily detectable by highly populated search engines resulting in increased volume of traffic, equating to a higher proportion of conversions and therefore a higher volume of sales and overall revenue for your business. The technology works by creating SEO optimised pages using search terms keyed into your retail platform turning internal site searcs into highly focused and relevant SEO pages on your site, generating an organic volume of visitors to your site.

Locayta Product Recommendations employ unique behavioural algorithms to produce relevant and personalised product suggestions which are based upon users’ behaviour in browsing, adding to basket and purchasing. Once configured, Locayta’s dynamic product recommendation algorithms operate automatically with recommendations being constantly updated based on on-site activity. This dramatically increases both conversion rates and average basket values.

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Locayta Search works effectively as a search that learns from customer behaviour. The technology is able to discover what customers are searching for in order to influence relevant and likely search results. Locayta Search also provides sophisticated features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology, which allows retailers to manipulate search results based on metrics such as margin, popularity, newness to site and stock availability to generate higher revenues.

Locayta Visual Merchandising works to organise the appearance of your online store intelligently.  This drives the display of visual elements on your site including product sequencing and banner ads based on a category search. Locayta Visual Merchansising can be enhanced with metric drivers which serve to present the appropriate products based on search and metrics chosen by you depending on what’s most profitable.

How to find out more?

So if you’re looking to grow the sales on your retail site, Locayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Locayta SEO Page Builder all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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January is well known in the retail world as a critical transactional period. During this time retailers launch their biggest sales of the year and ensuring they perform well, especially online, is of utmost importance having become an area of focus and growth for most retail businesses. Ensuring your promotions receive the best reaction possible online is not an easy task with the amount of competition in this arena, so how can you try to ensure yours performs well? We’re taking a look at Locayta client Superdry.com, to see how they use Locayta’s technology to ensure the performance of their retail site meets expectations.

 
For the Superdry shopper finding the correct product quickly and efficiently is paramount, especially in periods of promotion.  Locayta’s Intelligent Guided Navigation facilitates a quick, slick and seamless shopper experience allowing customers to streamline their search options in mere moments and pinpoint their purchase with ease. By enabling customers to personalise their search with options like size, category, colour and price, the technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed. In addition, add on features including spell correct and auto complete, Superdry can be assured that customers will never experience a failed search result.
Superdry
 
Superdry have employed Locayta’s visual merchandising technology which allows them to manually manipulate their visual displays quickly and easily. By organising the appearance of their online store, Superdry can create engaging product displays and compelling promotions. Locayta’s technology responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web.

Some feedback…

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Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance has generated phenomenal, if not unprecedented success for us. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

The next steps…

Amongst the many services available from Locayta,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Christmas has been and gone and the January sales are in full swing, but how did the eCommerce world fair within what is often described as the busiest retail period of the year? Initial statistics are good indicating what we all want to hear; its safe to say eCommerce and online sales are on the rise.

That statistics are in…

John Lewis reported that internet orders on Christmas Eve were up 13% on 2012 and Christmas Day sales up 19%, whilst industry experts Experian stated that online sales were becoming more important each year as actual footfall – people visiting High Street shops – was down 7.6% in the week leading up to Christmas, which is in fact due to the increasing popularity of online shopping. A report conducted by the Office of National Statistics concluded that online sales hit a record reaching and overall 11.9% of total sales.

How can growing a growing retail market help me to optimise my website?

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Obviously such news is music to the ears of to ambitious online retailers; a growing audience is a good one to base your business around. However it does mean  that its more important than ever to ensure that your online retail merchandising techniques are truly optimising the potential of your retail platform.  Retail success stories including clients such as Boohoo, Superdry and Tesco, ensure they are doing this by employing Locayta Freestyle Merchandising to upgrade three key elements of functionality on their sites resulting in on average a 19% increase in revenues. Keep reading to see how Locayta’s Site Search, Product Recommendations and Visual Merchandising technologies achieve this.

Locayta’s Intelligent Site Search and Navigation: A fundamental element of functionality is the ability to connect your customer to the product they are looking for. Locayta are able to improve the effectiveness of internal site search on your eCommerce platform with a “Guided Navigation” which works by displaying refinement options from which users can narrow down their search resulting in a significantly reduced number of clicks to purchase for customers.

Locayta Product recommendations:  As one of the most successful merchandising techniques out there, Locayta’s are unique in their ability to use information gathered on your site from individual user behaviour and previous users’ behaviour, to generate highly personalised product suggestions to your customers resulting in increased conversion rates and average basket values.

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Locayta Behavioural Targeting: Responding to and acting on your user’s behaviour on site is essential to ensure you are delivering what they need. Locayta’s technology uses unique behavioural merchandising algorithms to market specifically to users who have previously abandoned your site without purchasing making use of an already engaged audience with high conversion rates.

What are you waiting for?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

boohoo

The January sales play host to some of the busiest trading periods for online retailers with takings reaching their peak for the financial year during this timing. Promotions and sales begin earlier and earlier so as an online retailer, your promotions will be in full swing, but are they performing as you’d like them to? Are sales as expected? Today we’re discussing some of the features employed by award winning online only retailer Boohoo.com, to see how they are maximising their promotions this January with the help of Locayta Freestyle Merchandising®.

The technology…

Locayta Behaviour

Behavioural merchandising is the process of using customer behaviour to place, promote and display products in order to maximize retail sales revenue. This is one of the ways in which Boohoo.com employ Locayta’s online merchandising technology to enhance their promotions, especially during sale and promotion time periods such as January. LocaytaBehavioural Targeting is able to push Boohoo.com’s special offers specifically to those users that are likely to respond positively;  the functionality re-targets to returning users by reviewing your customers’ previous interactions on your site (including incomplete purchases) to make recommendations, helping you to re-engage with your users and in turn generating higher conversion rates and overall lowering acquisition costs. Benefits for online Boohoo.com include less clicks to purchase, increased total online purchases, improved customer satisfaction and retention and greater control over their online sales performance.

A word from Boohoo.com…

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For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

How to get involved…

The above features from Locayta Freestyle Merchandising® enable online retailers like Boohoo.com to increase their site searchability and product find-ability for their customers, especially during sale periods.   Amongst the many services available from Locayta, the above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.