Tag Archive: Locayta Balance Factor


PR

Online engagement is a commonly sought after quality for eCommerce retailers – once customers are engaged with your platform and your product, conversion rates and average order values increase accordingly. Today’s post is going to look at a case study of Locayta client and stationary / furniture supplier, Paperstone, who achieved just this by setting up a new online search and navigation solution with Locayta Freestyle Merchandising.

The ability to connect your customers with your product is the first step to engagement. IT Director George  Harris at Paperstone explained, “Our previous website had no way to filter products down based on attributes. We were reliant on customers being willing to walk through categories to find what they wanted and drill into the options”; in other words customers were not connecting with product at all.  George continued, “We wanted to add much better functionality to the site improving the search engine and facet navigation. We were lookingto focus very much on the search functions so for us Locayta was a precise and cost effective solution.”

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Using Locayta’s Intelligent Navigation, Paperstone’s customers are now able to drill-down into certain refinement options, anything from category, brand, price, colour, size, newness and more. Paperstone are also able to optimise different types of searches as well as specific search terms.  Locayta Balance Factor® enables Paperstone to manipulate the display of products on their site on category and search results pages to optimise and achieve their current business objectives.

 

The Verdict

George says that Paperstone have “seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously. The technology has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas.”

Find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

Balance Factor

When a new technology hits the online merchandising world, there’s a good chance it will revolutionise the way, as online retailers, we run our eCommerce businesses. Locayta Balance Factor® has managed to do just this providing you with more control than ever before. As well as enabling retailers to determine the exact sequence of products on any page of their retail site, the revolutionary technology also facilitates search driven merchandising on your retail site. Keep reading to find out more on how these elements of control can help maximise your profitability.

Balance Factor for Search

Locayta Form

As well as field and specific search term filtering in search, Locayta have developed a balancing technology that allows search results to be skewed by other metrics such as popularity or profit margin to ensure results are beneficial to you the retailer. Using Locayta Balance Factor® in search allows retailers to control the sequencing of search results and to boost certain products to the top of the search results list based on the metrics that are important to you, be it profitability or stock levels for example. The amount by which results are skewed can also be controlled using a “Balance Factor”  which is a percentage value between 0% (results are not skewed) and 100% (results are skewed).

 

Balance Factor for Merchandising

When it comes to merchandising, Locayta Balance Factor® works similarly by combining metrics selected by the retailer to dynamically generate the sequence of products on category pages; these can be anything from popularity, price, margin, newness to site and stock availability. In addition to Balance Factor, Freestyle Merchandising® includes tools to help retailers manually sequence the order of products on a page  as well tools for dealing with the problem of brand adjacency.

Some Feedback…

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For Locayta client Prezzybox, Balance Factor has delivered results beyond expectations. “It’s been a revelation,” says Founder and managing director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What next?

Balance Factor can be used in conjunction with Locayta’s searchmerchandising and product recommendation tool kit. It’s easy to set up, configure and run. Want to know more? Contact the Locayta team directly for  advice and a detailed look at what Locayta Balance Factor® can do!

Balance Factor

As an online retailer, maintaining control of your product display online is no easy task. To ensure that your online platform continues to build revenue and perform effectively, strategic methodology is needed making for the stategic positioning of product across your online portfolio. But how? Newly developed technology called Locayta Balance Factor does just this by employing practical data from your users’ behaviour, as well as strategic influences from yourself to dynamically control your product display. Keep reading to find out how this technology has revolutionised online merchandising for clients including Tesco.com, to boost average order vales and conversion rates.

What is Locayta Balance Factor?

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As a key feature of Locayta’s search and merchandising suite, Locayta Balance Factor  has been developed by our in house team of programmers on a bespoke basis and is a unique registered technology. The technology serves to ensure that whilst you’re showing your customers the products they most want to see, you’re also showing them the products that you, the retailer, most need to push. In this way Locayta Balance Factor  enables you to optimise your stock levels and sales revenue opportunities.

What are the benefits of Locayta Balance Factor?

Maximise your profits: Whatever external factors influence the margin you are able to make on certain products, Locayta Balance Factor allows your to manage sales of the right products for you at the right time. By logging in to the simple Control Panel, Locayta allow you to determine the products that you want to sell or need to push. By setting a percentage determining to what degree you want to prioritise certain products, you are truly in control of your sales. Customers will still enjoy the same high level of accuracy on search results and drill down pages, but will be shown products first which help to maximise your profit.

Handle fluctuating stock levels: Again, dependant on external circumstances, you can be left with large amount of stocks online which need to be cleared. Locayta Balance Factor does all the hard work for you. By once again using the Control Panel, you are able to determine exactly which stock you need to prioritise, and this is then influenced in all search resutlts and browsing category pages.

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Manage your brands: As a multi-brand retailer, keeping your external brands happy is key. Ensuring you are able to offer an attractive platform for brands to come on board as well as maintaining existing relationships is essential.   Locayta Balance Factor enables you to prioritise specific brands whilst Brand Adjacency means you can control which brands appear near each other, or not as the case may be.

Some reviews… 

Managing Director at Prezzybox.com,  Zak Edwards said, “It’s been a revelation. We have total control. We use  Locayta Balance Factor® to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Chris Griffin, Head of eCommerce at Superdry.com agreed, “Locayta offered the perfect combination of tools to control our search and merchandising. Our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. Our e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Want to know more?

Take a look at our 5 minute tour, or contact the Locayta team directly for bespoke advice and a detailed look at what Freestyle Merchandising can do for you.

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Today we’re taking a look back over three of the many new clients that launched with Locayta in 2013 and sharing some direct feedback from from them. Keep reading to hear of some of the benefits of starting up with Locayta Freestyle Merchandising®.

Paperstone

“We have seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously. Locayta Balance Factor® has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas. From the start we always got the sense that Locayta were quite flexible to our requirements. They were willing to build in additional elements to meet our specific needs. It was great to have a direct channel into the technical team. We’ve got an in-house development team here and we build everything ourselves so it was important for us to really understand what goes on under the bonnet. We could talk to Locayta’s developers directly without being blocked by a sales middle man. It’s a vast improvement on what we had previously. The foundation feels like it’s definitely in place. In terms of where we’re going we’re always looking to improve our ecommerce platform, so we’ll be exploring more of the features Locayta in the future.”

IT Director George Harris

Work Wearhouse

WorkwearHouse

“Locayta provided swift, expert search facilities at a reasonable price. Search is vital for our customers. They tend to come to the site with a particular product in mind. They don’t want to hang around. They want to explore a couple of options, compare price and the like, and then make a fast decision. We used Locayta’s spell correction and synonym functions to achieve accurate search results. Customers can also now search using different criteria simultaneously. I see intelligent faceted search as one of Locayta’s key specialities. Locayta are very customer focussed; if an issue does arise they’ll tell you exactly what’s happening and deal with it quickly. They do have impressive global clients, but they’re also more than happy to help companies like ours, who are smaller but growing fast, with the same dedicated level of respect and service. We’re seeing people spend more time on the site and stay for longer on individual pages. The search experience is quicker and more accurate and that’s an vital factor for us. I’m keen to explore more of what the system can do this year as I’m aware we’re not yet tapping into its full potential.”

 Managing Director  Damon Horney

Nicole Farhi

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“When a customer searched on our site for something that isn’t part of the product database – like delivery details or a store locator – we couldn’t deliver any results. Locayta suggested using synonyms to resolve that issue. In this way we have ensured that a customer never sees zero results, which is important for their user journey. Compared to other agencies I always found that Locayta dealt quickly with support issues” William says. “The correspondence and visibility between their technical team and support managers is always highly apparent compared to others. Locayta have introduced a lot of little improvements. In the back end it’s very straightforward to use with instantaneous results. We still haven’t fully optimized the system, but there’s lots of further potential.”

eCommerce Manager William North

To see the technology in action and find out more on Locayta Freestyle Merchandising® services as a whole visit www.locayta.com today.

paperstone_logo

As an online retailer providing a complex product offer to a large consumer market, it can be difficult to ensure your are engaging with your audience and enticing them to shop. Stationary and furniture supplier, Paperstone, have done just this by setting up a new online search and navigation solution with Locayta Freestyle Merchandising.  Keep reading to find out more.

The Problem

IT Director George  Harris at Paperstone explained, “Our previous website had no way to filter products down based on attributes. We were reliant on customers being willing to walk through categories to find what they wanted and drill into the options, whereas now we can use guided navigation. We wanted to add much better functionality to the site improving the search engine and facet navigation. We were lookingto focus very much on the search functions so for us Locayta was a precise and cost effective solution.”

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The Solution

Paperstone implemented Locayta’s Intelligent Navigation. This works with Paperstone’s product data enabling their customers to drill-down into certain refinement options set out by Paperstone, which can be anything from category, brand, price, colour, size, newness and more. Paperstone can then decide which options are displayed to their customers and in which order. Multiple configurations are possible within Locayta’s technology, meaning Paperstone can optimise different types of searches as well as specific search terms.  Another element of Locayta Freestyle Merchandising which enhances Papertone’s existing strategy is Locayta Balance Factor®; using Locayta’s bespoke technology the Paperstone team can manipulate the display of products on their site on category and search results pages to optimise and acheive their current business objectives.

The Results

George reports that Paperstone have “seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously. The technology has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas.” Even though it’s early days George is positive about the impact Freestyle Merchandising has had on site performance. “We’ve observed a much greater engagement with our search in general. It’s a vast improvement on what we had previously. The foundation feels like it’s definitely in place. In terms of where we’re going we’re always looking to improve our ecommerce platform, so we’ll be exploring more of the features Locayta in the future.”

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Your turn…

Alongside many other services available from LocaytaIntelligent Site Search and Locayta Balance Factor are fully integrated into the Locayta Freestyle Merchandising® platform. This means you can control other elements including visual merchandising and product recommendations alongside the features discussed today. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

 

Locayta-Search-ranking-algorithm

As a technology company constantly working on new functionalities within the online merchandising arena, here at Locayta we’re really proud of our Freestyle Merchandising® innovations. Following extensive feedback from clients including the likes of Tesco.com, Superdry.com and boohoo.com, its proven that our search and merchandising functionality works to drive revenue, conversions and order values. Amongst the full feature set, one of our most unique is Locayta Balance Factor®. This provides the ability for retailers to employ both search driven merchandising as well as enabling retailers to determine their product sequencing on any page of their retail site.

What is Locayta Balance Factor?

Balance Factor is a key feature of Locayta’s  technology, specifically within search and visual merchandising remits. Developed in-house by the Locayta team, the technology has been developed on a bespoke basis and is a registered technology. With the key theory being in the name, the technology is unique in providing the perfect balance of showing your customers what they want to see, as well as showing them the products you as the retailer, most want to promote. This works two fold in ensuring conversion from your customer, as well as allowing you to manipulate and optimise your stock levels in terms of revenue.

Maximise profitsLocayta-Shop-Window-2

As an online retailer, maximising profits will be at the top of your list. Using Locayta Balance Factor®, you have the ability to prioritise product positioning on both search results and category pages, to optimise those products that make the most margin and earn you the most revenue. Using the same theory you can also use the strategic positioning technology to position products you may have a large amount of stock on, in optimum locations.  You can do this using the simple dashboard in the Locayta interface, select specific products and tell Balance Factor by what percentage you want to prioritise those listings in results and displays. Your customers will still enjoy the same high grade web performance they expect, but will be shown those lines and products first to maximise your profit.

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A client experience:

Chris Griffin, Head of Ecommerce at Superdry.com says…

“Locayta offered the perfect combination of tools to control our search and merchandising. Our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. Our e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

What next?

Balance Factor can be used in conjunction with Locayta’s searchmerchandising and product recommendation tool kit. It’s easy to set up, configure and run. Want to know more? Contact the Locayta team directly for  advice and a detailed look at what Locayta Balance Factor® can do!

Product Sequencing

Within the online merchandising arena, the placement of product online is key. As a clear influencer in driving sales and increasing conversion rates, strategically planned and carefully merchandised product sequencing ensures you realise your potential for all opportunities to guide your customer to purchase. Keep reading to find out how clients including Tesco.com, Boohoo.com and Superdry.com have made use of Locayta Product Sequencing with astounding results.

Locayta Product Sequencing – How does it work?

Locayta’s Product Sequencing technology enables retailers to pre-determine the ordering of products on their retail platform. Spanning both category pages as well as search results pages, Locayta Product Sequencing can be set up to be  either automatic, responding to user behaviour, or can be specifically manually set up by retail owners with targets in mind. Once set, a unique in-house developed technology called Locayta Balance Factor® works to automatically update the ordering of your products according to the guidelines.

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The Benefits

For existing clients including  Tesco.com, Boohoo.com and Superdry.com, the technology provides an important element of control, meaning they can specify the order of products by variable; this can be stock levels, newness, price, popularity or margin. As a highly influential and very flexible method of using visual merchandising, to benefit both your users and your profitability, statistics show advantages including increased sales between 15 – 30 %, increased basket value, maximised conversions and the attraction of new first time buyers. 

Some Feedback…

 

ID-10031547Locayta client Catherine Turner, eCommerce manager at Boohoo, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

What next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

When researching potential online technical solutions, it can be tricky to know which ones are worth investment, and which ones are not. In truth, you can only know the true potential and perform-ability of a technical solution once its implemented. For many, this is not an option and such insight would be highly valuable. That’s why today. we’ve gathered a few quotes from existing Locayta Freestyle Merchandising users, to help understand the benefits and general experiences of investing in your online merchandising across search-led and visual merchandising online.

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Mark Wakeley, Change Manager at Tesco Clothing agrees, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Prezzybox

Founder and Managing Director Zak Edwards from Prezzybox.com has been pleased with the results. He said, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

boohoo

Catherine Turner, eCommerce Manager at Boohoo.com, is also pleased with the features, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

To see the above services discussed in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

When looking for a an online merchandising solution, it can help to take a look at a few reviews from existing clients who have already tried out the technology for themselves. After setting up and having experienced the results from Locayta’s merchandising, below we’ve gathered some reviews from existing Locayta Freestyle Merchandising clients, including Prezzybox, boohoo.com, Superdry and Tesco. Check out some feedback on Locayta Freestyle Merchandising below.

Prezzybox

“It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Founder and Managing Director Zak Edwards from Prezzybox.com

boohoo

“For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Catherine Turner, eCommerce Manager at Boohoo.com 

Superdry

“We undertook extensive research to find a system that could improve our search and merchandising performance and Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Head of eCommerce at Superdry Chris Griffin

 

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“Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Mark Wakeley, Change Manager at Tesco Clothing

To see the above services discussed in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As online merchandising and virtual retail specialists, Locayta work with a broad scope of websites and retailers on a daily basis,so it’s safe to say they have their finger on the pulse of the online retail world. In the same vain, Locayta are constantly working on new innovative solutions and refining best practice for online retailers. If you’re trying to grow your online offer and want to know areas where you could improve, keep reading to see some common areas for improvement which have proved to reap huge success from Locayta clients to date including boohoo.com, Superdry and Tesco.

Where can I improve?

Using key indicators including conversion rates and average order value, Locayta have identified three key areas for improvement within retail sites which can be upgraded to improve performance. Currently such improvements have been proven to increase sales for Locayta’s existing clients by up to 19%.

1. Visual Merchandising: Locayta’s functionality here allows their clients to take control of product displays in terms of sequencing on both category pages and in search results. Catherine Turner, eCommerce Manager at Boohoo, currently employs this functionality,  “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality“. 

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2. Site Search: Ason-site search specialists, Locayta are able to offer a fully featured, intelligent search that learns and ensure that your customers find what they are searching for. For Zak Edwards at Prezzybox, Locayta has delivered results beyond expectations. “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

3. Product Recommendations: For all online merchandisers, Product Recommendations prove to be the most fruitful feature to increase conversion rates and average spends. Locayta’s Product recomendations are unique in that they are compelling and intelligent guaranteed to drive sales. Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.

Get involved…

Locayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.