Tag Archive: Locayta freestyle merchandising


Urban clothing retailer Superdry, have experienced unprecedented success within both the on and offline market. They approached Locayta to help with the international expansion of their ecommerce offer.  Using a winning combination of Locayta Freestyle Merchandising® services, Locayta have revolutionised their online retail performance. These include both Visual Merchandising and Guided Navigaion.

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Chris Griffin, Head of eCommerce at Superdry said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in”. Chris added, “The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

Visual Merchandising
Superdry
 The ability to manipulate the visual display of your online platform has the power to impact your entire performance. Locayta’s visual merchandising technology allows Superdry to manually manipulate their displays, responding dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. In addition, with the use of balance factor technology, Superdry can schedule sequencing in advance for time sensitive promotions as well as manage the display of brands across their site.
Guided Navigation
 
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 An intelligent navigation search enables users to locate the correct product quickly and efficiently. Using Locayta’s technology, Superdry’s customers  are able to streamline their search options and pinpoint their purchase. Customers can personalise their search with various options such as size, category, colour and price.  The technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being generated resulting in increased conversion rates and average order values.

What Next?

Amongst the many services available from Locayta, all the above mentioned technologies come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

 

PR

Online engagement is a commonly sought after quality for eCommerce retailers – once customers are engaged with your platform and your product, conversion rates and average order values increase accordingly. Today’s post is going to look at a case study of Locayta client and stationary / furniture supplier, Paperstone, who achieved just this by setting up a new online search and navigation solution with Locayta Freestyle Merchandising.

The ability to connect your customers with your product is the first step to engagement. IT Director George  Harris at Paperstone explained, “Our previous website had no way to filter products down based on attributes. We were reliant on customers being willing to walk through categories to find what they wanted and drill into the options”; in other words customers were not connecting with product at all.  George continued, “We wanted to add much better functionality to the site improving the search engine and facet navigation. We were lookingto focus very much on the search functions so for us Locayta was a precise and cost effective solution.”

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Using Locayta’s Intelligent Navigation, Paperstone’s customers are now able to drill-down into certain refinement options, anything from category, brand, price, colour, size, newness and more. Paperstone are also able to optimise different types of searches as well as specific search terms.  Locayta Balance Factor® enables Paperstone to manipulate the display of products on their site on category and search results pages to optimise and achieve their current business objectives.

 

The Verdict

George says that Paperstone have “seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously. The technology has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas.”

Find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

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As an online retailer, one key area of investment is bound to be display advertising across other online platforms including blogs, portals, social networking or content sites. Such advertising proves to be an effective method of extending your reach and driving more customers onto your retail site. Locayta Shop Window goes one step further.  The click-to-buy shopping widget appears directly on those third party sites enticing those larger audiences directly to buy increasing your conversion rates dramatically. Keep reading to find out more.

The Benefits of Locayta Shop Window

Locayta Shop Window is an innovative, dynamic and appealing way of expanding your sales channels, increasing reach and your return on investment from your existing display advertising costs. In addition it is cost efficient and easily deployed. Giving you the potential to extend your online reach, Locayta Shop Window brings your site and purchasing options directly to a new audience enabling them to browse and search your product catalogue, view product detail pages, add or remove items to their wish list, and add or remove items from their shopping basket, all within the interface still remaining on the third party site. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

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How it works…

Locayta Shop Window uses an innovative web service which stores, indexes and caches your product data. When the advertisement appears on the third party site, the shop window is activated by a simple click or mouse-over action initiating a query to the web service containing your product data, passing any changes on to your main eCommerce system. Through the technology, users can browse and search your product catalogue, view product detail pages, add or remove items to their wish list and add or remove items from their shopping basket. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

What next?

Locayta Shop Window supports the full feature-set of Locayta Freestyle Merchandising® including behavioural product recommendations and visual merchandising. To see Locayta Shop Window in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

boohoo

Boohoo.com might have been one of the early players in the world of fashion eCommerce soaring to success with their recipe of great product and a willing audience, but their ability to sustain such outstanding online performance stems from strong and strategic merchandising techniques resulting in high conversion rates, increased average basket values and guaranteed customer satisfaction. So how have they done it? Keep reading to find out the secrets behind Boohoo.com’s booming eCommerce success…

Boohoo.com and Locayta…

Upon re-launching their website, Boohoo.com were looking for an online merchandising solution that would let them effectively personalise the way they merchandise their products to different audience segments. They turned to Locayta Freestyle Merchandising for this who offered the combination of a robust, dynamic and scalable architecture, together with an extremely flexible implementation; enabling Boohoo to personalise their merchandising operations, to a high degree. The solution also offered Boohoo Locayta’s fast, accurate and effective Search engine, all of which still continue to serve Boohoo.com to this day.

The features in detail… 

Guided Navigation: Looking to enhance their on site search internal functionality, Boohoo.com implemented Locayta Guided Navigation which uses customised facets allowing Boohoo.com customers to drill-down into options at their convenience via browse, search and refinement stages with choices spanning category, brand, price, colour, size and newness to name a few. This has increased the effectiveness of product search within the Boohoo.com site resulting in improved conversion rates.

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Behavioural Recommendations: These work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. This acts as a value-add service to both help Boohoo.com’s users find what they are looking for. The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, boosting Boohoo.com’s conversion rates.

A word from boohoo.com…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

Catherine Turner, eCommerce manager at Boohoo

What comes next?

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Visual Merchandising

As an eCommerce vendor, when it comes to your online platform, any element of control you can exercise over the display of your product is key. Visual and strategic product placement is a clear influencer in driving sales and increasing conversion rates. Locayta’s Product Sequencing technology enables retailers to realise their potential guiding customers to purchase. Keep reading to find out how existing clients have made employed Locayta Product Sequencing with positive results.

How it works

Developed in-house, Locayta Product Sequencing technology makes use of  Locayta Balance Factor® which allows retailers to determine the product sequencing on any page using metrics important to the retailer, for example, stock levels, price, popularity and margin. This means like never before have retailers has the ability to influence the display of product sequencing across category pages and search results. Once set, the technology can be both automatically programmed responding to user behaviour and updating the ordering of your products according to the guideline,, as well as having the flexibility to be set up by retailers with specific targets in mind.

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The Benefits

Locayta Product Sequencing and Locayta Balance Factor®  provide an important element of control for online retailers and serve to be a highly influential and very flexible method of using visual merchandising, to benefit both your users and your profitability. For existing clients, results show advantages including increased sales between 15 – 30 %, increased basket value, maximised conversions and the attraction of new first time buyers.

Zak Edwards, Founder and Managing Director at Prezzybox, says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

What next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

WorkwearHouse

Locayta client Work Wearhouse are one of the top online suppliers of work-wear and promotional clothing in the UK. Due to this they have a vast product offering which in turn demands complex functionality from their online platform, including search. Work Wearhouse came to Locayta looking for a slick, effective and high-performing eCommerce site with a premium search functionality. Sound familiar? Keep reading to find out how Work Wearhouse got on implementing Locayta Freestyle Merchandising and how their internal search has improved resulting in maximised profitability.

The Problem

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On initial outset, Damon Horney, Managing Director said, “We had a search system on the site provided by another company. It was hugely expensive and didn’t deliver results that were proportionate to the cost. On the other hand, the search functionality that came with our standard shopping cart software was far too basic. We needed something that would give a level of convenience to our shoppers but that was also affordable within our business model.” Like many retailers, Work Wearhouse were being poorly served by their internal on site search resulting in failed results, poor conversion rates and low levels of sales.

The Solution

Work Wearhouse opted to implement Locayta’s Search functionality. Damon commented, “Locayta provided swift, expert search facilities at a reasonable price. Search is vital for our customers. They tend to come to the site with a particular product in mind. They don’t want to hang around. They want to explore a couple of options, compare price and the like, and then make a fast decision. We used Locayta’s spell correction and synonym functions to achieve accurate search results. Customers can also now search using different criteria simultaneously. I see intelligent faceted search as one of Locayta’s key specialities. Locayta are very customer focussed; if an issue does arise they’ll tell you exactly what’s happening and deal with it quickly. They do have impressive global clients, but they’re also more than happy to help companies like ours, who are smaller but growing fast, with the same dedicated level of respect and service”.

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The Results

“We’re seeing people spend more time on the site and stay for longer on individual pages. The search experience is quicker and more accurate and that’s an vital factor for us. I’m keen to explore more of what the system can do this year as I’m aware we’re not yet tapping into its full potential.” Locayta Search connects customers to the right products, quickly and accurately, increasing customer satisfaction and site click- through rates. . To see the technology in action and find out more on Locayta Freestyle Merchandising® services as a whole visit www.locayta.com today.

 

Balance Factor

When a new technology hits the online merchandising world, there’s a good chance it will revolutionise the way, as online retailers, we run our eCommerce businesses. Locayta Balance Factor® has managed to do just this providing you with more control than ever before. As well as enabling retailers to determine the exact sequence of products on any page of their retail site, the revolutionary technology also facilitates search driven merchandising on your retail site. Keep reading to find out more on how these elements of control can help maximise your profitability.

Balance Factor for Search

Locayta Form

As well as field and specific search term filtering in search, Locayta have developed a balancing technology that allows search results to be skewed by other metrics such as popularity or profit margin to ensure results are beneficial to you the retailer. Using Locayta Balance Factor® in search allows retailers to control the sequencing of search results and to boost certain products to the top of the search results list based on the metrics that are important to you, be it profitability or stock levels for example. The amount by which results are skewed can also be controlled using a “Balance Factor”  which is a percentage value between 0% (results are not skewed) and 100% (results are skewed).

 

Balance Factor for Merchandising

When it comes to merchandising, Locayta Balance Factor® works similarly by combining metrics selected by the retailer to dynamically generate the sequence of products on category pages; these can be anything from popularity, price, margin, newness to site and stock availability. In addition to Balance Factor, Freestyle Merchandising® includes tools to help retailers manually sequence the order of products on a page  as well tools for dealing with the problem of brand adjacency.

Some Feedback…

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For Locayta client Prezzybox, Balance Factor has delivered results beyond expectations. “It’s been a revelation,” says Founder and managing director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What next?

Balance Factor can be used in conjunction with Locayta’s searchmerchandising and product recommendation tool kit. It’s easy to set up, configure and run. Want to know more? Contact the Locayta team directly for  advice and a detailed look at what Locayta Balance Factor® can do!

Locayat Shop Window

As an online retailer, trading periods go through highs and lows of successes, and often the beginning of the year is a time likely to suffer with a frugal attitude lasting well into February for many shoppers. If you’ve experienced tough figures starting out 2014, why not invest some time and research into how to optimise your retail platform to enhance your sales potential? Locayta Freestyle Merchandising currently work with a long an varied list of clients spanning the likes of boohoo.com, Tesco.com and Superdry.com. Keep reading to see how they have boost their sales by up to 30%.

Locayta Visual Merchandising: This technology works to organise the appearance of your online store; including driving the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you. An important component of Locayta’s visual merchandising is the Balance Factor functionality;  this weights site metrics data (such as margin, stock availability, newness to site and popularity etc) to determine the sequencing of products displayed on the page. Configuration settings for the visual merchandising can be accessed and amended via the Locayta control panel and provides an easy to use and flexible way of implementing Visual Merchandising on a retail site.

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Locayta Product Recommendations: As additional product placements on product detail pages within an eCommerce platform, Product Recommendations  act as suggestions to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® build upon this by providing personalised product recommendations in real-time on your site. Using developed in-house technology, their Product Recommendations are specially configured using behavioural algorithms to use collective intelligence available on your site and on your users making relevant and personal product recommendations which are highly likely to convert to purchase.

Locayta Search: At Locayta, their search learns from what customers are searching for to influence search results and installs features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology. This which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability. All configurations and strategic implementations are editable via a Control Panel, giving retailers complete control over the behaviour of Locayta Search on their sites.

Boohoo.com say… 

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For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

What next?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Paperchase

Paperchase are one of the UK’s leaders in innovative, design-led stationery, cards and gift-wrap retailers. To enhance their online performance, Paperchase turned to Locayta Freestyle Merchandising® to assist them in enhancing their success online by optimising  their transactional website. Generally speaking, Product Recommendations have the power to increase conversion rates by up to 15%,  by presenting your customers with appealing additional product purchases, which is in turn increases the average order values on your retail platform. Keep reading to see how Locayta’s Product Recommendations achieved just this for Paperchase boosting key bottom line numbers, and more.

Locayta Product Recommendations

Locayat Shop Window

At Locayta, Product Recommendations form a key part of the Freestyle Merchandising platform. Specifically designed in house by the team at Locayta, the technology uniquely uses the collective intelligence based upon users’ behaviour on your retail site generating individual user by user based personalised product recommendations alongside the items currently being browsed  By implementing relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased.

What do Paperchase say?

Adrian Spence, Head of eCommerce at Paperchase, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,. At Paperchase we’re thinking much more strategically about product recommendations to optimise our conversions. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

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What next?

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Locayta-M-Commerce-v1_3

Mobile shopping is an ever growing phenomenon increasing in volume at an exponential rate. From August to September 2013, online sales surged 13%, which is the highest growth rate ever recorded in such a time period. This growth is attributed to the large scale use of 4G technology as well as an increase in the use of tablet devices which grew by 38% in Q3 of 2013. Both of these factors change how consumers interact with online retailers. Locayta’s M-Commerce technology enables retailers to get mobile enabled resulting in increased traffic, improved their sales figures and increased average transaction values. Read on to find out more.

The benefits of Locayta M-Commerce

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When looking forward to new and evolving areas for eCommerce, there’s no denying that mobile shopping plays a huge part in the growth of your eCommerce business. Below are a few advantages of  Locayt’sa M-Commerce technology and how it could help you to develop a strong mobile offer.

Locayta M-Commerce provides a quick and cost effective solution to online retailers who want to embrace the mobile platform. The  technology enables you the retailer to translate your product offer over to a mobile sector without requiring changes to your main retail site.

– Working as a is a click-to-buy iPhone shopping application, Locayta M-Commerce  enables your customers to browse and search your product offering via the mobile application, including viewing product detail pages and add or remove items to / from basket.

– The technology stores and indexes your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

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 Locayta M-Commerce helps retailers extend their reach, expand their sales potential and opportunity for return on investment, so whatever the future holds, online retailers can be ready.

– The technology comes fully integrated into the Locayta Freestyle Merchandising® platform so can encompass all beneficial features including visual merchandising, product recommendations and intelligent on-site search. 

Where to start?

To see Locayta M-Commerce  in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com today.