Tag Archive: merchandising


PR

Online engagement is a commonly sought after quality for eCommerce retailers – once customers are engaged with your platform and your product, conversion rates and average order values increase accordingly. Today’s post is going to look at a case study of Locayta client and stationary / furniture supplier, Paperstone, who achieved just this by setting up a new online search and navigation solution with Locayta Freestyle Merchandising.

The ability to connect your customers with your product is the first step to engagement. IT Director George  Harris at Paperstone explained, “Our previous website had no way to filter products down based on attributes. We were reliant on customers being willing to walk through categories to find what they wanted and drill into the options”; in other words customers were not connecting with product at all.  George continued, “We wanted to add much better functionality to the site improving the search engine and facet navigation. We were lookingto focus very much on the search functions so for us Locayta was a precise and cost effective solution.”

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Using Locayta’s Intelligent Navigation, Paperstone’s customers are now able to drill-down into certain refinement options, anything from category, brand, price, colour, size, newness and more. Paperstone are also able to optimise different types of searches as well as specific search terms.  Locayta Balance Factor® enables Paperstone to manipulate the display of products on their site on category and search results pages to optimise and achieve their current business objectives.

 

The Verdict

George says that Paperstone have “seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously. The technology has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas.”

Find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

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Helping to connect your customers to your products is key in boosting conversion rates and your overall revenues. Locayta believe many online retailers are limited and restricted by their internal search functionality, and aim to help retailers combat this with their innovative technology. Currently working with a host of household name retailers including Tesco, Boohoo and Superdry, Locayta enhance their internal on site search functionality resulting in an estimated rise in sales by up to 30%. Enhancing the ability to connect customers to products quickly guarantees increased customer satisfaction and site click- through rates.

The Features…

Search that learns:

Locayta eCommerce search is so advanced it is able to consistently learn from what users enter into the search box. In this way by monitoring user interaction on site, the Locayta Search constantly improves and develops search results in line with what works well resulting in converted sales.

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Intelligent Navigation:

With Locayta Search, customers are provided with an instinctive, easy to use and helpful selection of options to narrow down their product selections. Using a “Guided Navigation” framework, products and search results are presented instinctive and highly shop-able format. This significantly increases the usability of site search resulting in an increase in conversion rates and average order values.

Auto Complete

Based on the collective intelligence of your site users and your product catalogue, Loayta’s Auto complete functionality intelligently suggests products and alternative search terms, in turn optimizing your available product data. This increases your conversion rates as well as optimiseing new audiences and guides customers into their search.

Spell Correction

Up to 50% of search queries are commonly missspelled when it comes to on-site search, and further more, a significant amount are mistyped. With the ability to understand even the most vague search terms, Spell Correction by Locayta catches the many errors typed into your on-site search engine and never fails to deliver results.

Get involved here…

Amongst the many services available from LocaytaLocayta Search comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Tesco are one of Britain’s biggest retail chains and truly pioneered the online market when setting up their eCommerce offer. As we all know this platform continues to grow and increase in size across all product verticals, the challenge kicks in when it comes to ascertaining how big online retail players can continue to optimise their offer and stay ahead of the curve ensuring continual expansion? Tesco.com turned to Locayta Freestyle Merchandising to do just this in order to drive sales on their clothing online platform. Keep reading to find out more.

Locayta Product Recommendations

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As one of the most advanced and developed technologies out there, Locayta Product Recommendations  are guaranteed to increase your online conversion rates. The technology is able to generate individually user by user based, highly relevant and personalised product suggestions alongside browsing options to your users which are placed alongside the items currently being browsed. Product and accessory recommendations track and analyse the behaviour of shoppers – from items searched to products added to baskets and purchased. This data enables Locayta to suggest highly relevant additional items to shoppers at every point across the user journey, from initial search to point of purchase. Recommendations are made in real time, delivering the fast, value adding service consumers expect from modern ecommerce sites. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. They were so impressed with the performance of the technology that they are now planning to roll out the entire Locayta Freestyle Merchandising platform to Tesco Clothing.

A Review from Tesco… 

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Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

Get Started… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Within the physical retail world, growing your audience presents a challenge – how do you get your shop window in front of more eyes than ever before and how do you continue to grow this figure? A similar theory applies within the online retail arena, where gaining the maximum exposure for your platform is key to driving a successful performance. So how do we do this? There’s no denying that increasing your online reach is all about maximising your potential by reaching as wide an audience as possible. Below we’re discussing the merits of Locayta’s Behavioural Targeting which is enabling retailers across the web to do just this.

Locayta’s Behavioural Targeting:  This technology uses unique behavioural algorithms to market to returning users who have previously abandoned your website without making a purchase. By analysing previous interactions that occur on-site, Locayta’s technology generates relevant, tailored and personalised recommendations to your returning customers who visit your site. To further on this, the technology is able to direct users seamlessly to products they have previously abandoned as well as making promotional offers or to cross-sell / up-sell alternative products. This technology allows you to market to existing customers who have already shown an interest in your site and the products on offer, which makes re-activation and conversion increasingly more likely.

A review from Prezzybox.com

Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Get Involved

Locaya Freestyle Merchandising  enable clients to build their online merchandising solution and Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

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Looking to increase your conversion rates is a key driver for many online retailers; the higher proportion of your on-site visitors you can get to purchase your goods, the better the profitability of your website. So how do many online retailers achieve this? Notably successful players including the likes of Superdry.com, Tesco and Boohoo.com all employ Locayta Product Recommendations to increase their conversion rates and the results speak for themselves. Here’s what they had to say…

Tesco

Mark Wakeley commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Superdry.com

Superdry

Chris Griffin says, “Locayta offered the perfect combination of tools to control our search and merchandising. Their technology delivers the same high grade performance regardless of which country the site is operating in. We have experienced some real wins – our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. Our international e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Boohoo.com

Catherine Turner also said, “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

How do Locayta Product Recommendations work?

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Locayta are able to generate individually user by user based personalised product recommendations and place them alongside the items currently being browsed. They do this by using collective intelligence from their users’ behaviour on-site. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

boohoo

Boohoo.com might have been one of the early players in the world of fashion eCommerce soaring to success with their recipe of great product and a willing audience, but their ability to sustain such outstanding online performance stems from strong and strategic merchandising techniques resulting in high conversion rates, increased average basket values and guaranteed customer satisfaction. So how have they done it? Keep reading to find out the secrets behind Boohoo.com’s booming eCommerce success…

Boohoo.com and Locayta…

Upon re-launching their website, Boohoo.com were looking for an online merchandising solution that would let them effectively personalise the way they merchandise their products to different audience segments. They turned to Locayta Freestyle Merchandising for this who offered the combination of a robust, dynamic and scalable architecture, together with an extremely flexible implementation; enabling Boohoo to personalise their merchandising operations, to a high degree. The solution also offered Boohoo Locayta’s fast, accurate and effective Search engine, all of which still continue to serve Boohoo.com to this day.

The features in detail… 

Guided Navigation: Looking to enhance their on site search internal functionality, Boohoo.com implemented Locayta Guided Navigation which uses customised facets allowing Boohoo.com customers to drill-down into options at their convenience via browse, search and refinement stages with choices spanning category, brand, price, colour, size and newness to name a few. This has increased the effectiveness of product search within the Boohoo.com site resulting in improved conversion rates.

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Behavioural Recommendations: These work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. This acts as a value-add service to both help Boohoo.com’s users find what they are looking for. The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, boosting Boohoo.com’s conversion rates.

A word from boohoo.com…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

Catherine Turner, eCommerce manager at Boohoo

What comes next?

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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For many online retailers the ability to target and more importantly successfully reach the customers you want is a challenge. In such a competitive market, where business in undoubtedly booming, how can we beat our counterparts to to the punch in bagging those all important visits and sales from your target consumers? Many clients, including Prezzybox.com, Paperchase and Tesco have all turned to Locayta’s Behavioural Merchandising technology which serves as a key and instantly profitable way of localising your efforts and aims towards the correct customer. Read on to find out more…

What is it?

Locayta’s technology analyses the previous interactions on site to produce relevant, tailored and highly personalised merchandising features to your returning customers. This spans many different remits within the Locayta portfolio.  Firstly directing customers to products you know they’ll be likely to be interested in based upon past user behaviour through enhanced and targeted search results; dynamically reactive, Locayta’s search goes beyond all others in providing retailers with the ability to produce results based on the success of previous interactions on site. In a similar way, the same high relevancy and accuracy is applied to their Product Recommendations, which use behavioural algorithms to suggest add on purchases in real time.

How it works…

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Locayta’s Behavioural Targeting works by marketing to returning users who have previously abandoned your website without making a purchase. Using uniquely developed algorithms developed in house by Locayta, the technology analyses your users’ previous interactions on your site and makes relevant, tailored and highly personalised recommendations to your returning customers. This can involve sending your users direct to the product description of the page they looked at previously before leaving, to make promotional offers or to cross-sell / up-sell alternative products.

What do people say who’ve used it?

Behavioural re-targeting enables you to re-engage effectively with your users; generating higher conversion rates, whilst at the same time lowering acquisition costs. For PrezzyboxLocayta has delivered results beyond expectations, “It’s been a revelation,” says Founder and Managing Director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix“.

How do I get involved?

Amongst the many services available from LocaytaBehavioural Merchandising comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Also, why not check out our How to…increase your click through rates and How to…build revenue by bringing more traffic to your site posts?

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The ability to connect your customer to your product as quickly and effectively as possible is key to improving conversion rates. Functionalities such as navigation & refinement options put control back in the hands of the consumer and Locayta Search offers just this with a fully featured, intelligent search that learns from customer behaviour.

About Locayta Search

Locayta Search intelligently learns from customer behaviour. Monitoring user interactions on site, Locayta’s search functionality learns from previous success and this in turn influences the product display. Locayta’s specialist search also provides add on features including intelligent navigation; predictive type-ahead and the unique Locayta Balance Factor® technology; which allows retailers to adjust search results based on metrics such as margin, popularity, newness to site and stock availability.

Some client experiences

Boohoo.com

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Locayta client, Catherine Turner, eCommerce Manager at Boohoo.com, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality”.

Superdry.com

Superdry

Head of eCommerce at Superdry.com, Chris Griffin said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Find out more

If you’re looking to improve your on-site search and increase your conversion rates like Boohoo.com and Superdry.com, contact Locayta Freestyle Merchandising® for more information here.

Visual Merchandising

As an eCommerce vendor, when it comes to your online platform, any element of control you can exercise over the display of your product is key. Visual and strategic product placement is a clear influencer in driving sales and increasing conversion rates. Locayta’s Product Sequencing technology enables retailers to realise their potential guiding customers to purchase. Keep reading to find out how existing clients have made employed Locayta Product Sequencing with positive results.

How it works

Developed in-house, Locayta Product Sequencing technology makes use of  Locayta Balance Factor® which allows retailers to determine the product sequencing on any page using metrics important to the retailer, for example, stock levels, price, popularity and margin. This means like never before have retailers has the ability to influence the display of product sequencing across category pages and search results. Once set, the technology can be both automatically programmed responding to user behaviour and updating the ordering of your products according to the guideline,, as well as having the flexibility to be set up by retailers with specific targets in mind.

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The Benefits

Locayta Product Sequencing and Locayta Balance Factor®  provide an important element of control for online retailers and serve to be a highly influential and very flexible method of using visual merchandising, to benefit both your users and your profitability. For existing clients, results show advantages including increased sales between 15 – 30 %, increased basket value, maximised conversions and the attraction of new first time buyers.

Zak Edwards, Founder and Managing Director at Prezzybox, says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

What next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Monitoring, responding and reacting to user behaviour is a productive approach to online merchandising. Your customers actions on-site can tell you invaluable information about what they want, what they are looking for, what they like, what they don’t like, what works for them and what doesn’t work for them. As innovative online merchandising specialists, Locaya Freestyle Merchandising utilise Behavioural Merchandising greatly across both Product Recommendations and Visual Merchandising functionalities. Keep reading to find out, as online retailer, how behavioural merchandising technology can help you to maximise your profitability by improving conversion rates and average basket values.

Behavioural Algorithms

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Locaya Freestyle Merchandising employ complex behavioural algorithms to monitor user behaviour and to respond through visual displays across many interfaces including search results, category pages, display advertising, email marketing and product recommendations. The technology is able to gather both collective intelligence from all on-site users, providing an overall perspective of customer behaviour, as well as more personalised recommendations based on an individual’s past and present behaviour. Locayta is then able to user actions on your site, using a weighted user-journey associating weights for each user action; for example viewed, searched for, added to basket and checked-out. This means that product displays across the interfaces discussed are based on what has been searched for, viewed, added to basket and purchased by the user in relation to both that users’ previous actions and the actions of all the other users of the site.

A review from Prezzybox.com

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Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Get Involved

Locaya Freestyle Merchandising  enable clients to build their online merchandising solution and Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.