Tag Archive: online retail growth


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As an online retailer, one key area of investment is bound to be display advertising across other online platforms including blogs, portals, social networking or content sites. Such advertising proves to be an effective method of extending your reach and driving more customers onto your retail site. Locayta Shop Window goes one step further.  The click-to-buy shopping widget appears directly on those third party sites enticing those larger audiences directly to buy increasing your conversion rates dramatically. Keep reading to find out more.

The Benefits of Locayta Shop Window

Locayta Shop Window is an innovative, dynamic and appealing way of expanding your sales channels, increasing reach and your return on investment from your existing display advertising costs. In addition it is cost efficient and easily deployed. Giving you the potential to extend your online reach, Locayta Shop Window brings your site and purchasing options directly to a new audience enabling them to browse and search your product catalogue, view product detail pages, add or remove items to their wish list, and add or remove items from their shopping basket, all within the interface still remaining on the third party site. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

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How it works…

Locayta Shop Window uses an innovative web service which stores, indexes and caches your product data. When the advertisement appears on the third party site, the shop window is activated by a simple click or mouse-over action initiating a query to the web service containing your product data, passing any changes on to your main eCommerce system. Through the technology, users can browse and search your product catalogue, view product detail pages, add or remove items to their wish list and add or remove items from their shopping basket. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

What next?

Locayta Shop Window supports the full feature-set of Locayta Freestyle Merchandising® including behavioural product recommendations and visual merchandising. To see Locayta Shop Window in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an online touch point for a world renowned national landmark, the British Museum website receives a global audience of tourists, enthusiasts and experts daily, playing a vital role in generating revenue for separate registered charity the British Museum. When re-launching their online platform, the British Museum turned to Locayta Freestyle Merchandising to help optimise the performance of their online retail offer.

The technology…

When considering ways to optimise their retail performance online, the British Museum have implemented Locayta Product Recommendations. These provide their customers with tailored and relevant add-on purchase suggestions using behavioural algorithms based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time. The British Museum also opted to install Locayta’s Intelligent Search technology. This works to enhance the usability of their platform enabling users to find what they are looking for with key features including intelligent navigationspell correction and auto-complete. These internal search features ensure that all customers’ search queries result in positive and productive search results by catching all possible misspellings.

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The results… 

eCommerce Manager Fabrice Druelle said, “Locayta offered us a tool we simply couldn’t find elsewhere”.

The experience…

To provide additional flexibility for the British Museum, Freestyle Merchandising provide an easy-to-use control panel interface. Fabrice commented, “It’s a very usable platform. The dashboard is simple to get to grips with and you can really play with the technology” he says. “It’s totally adaptable to our product range and Locayta are very keen to collaborate on further developments. It’s a case of simply picking up the phone and suggesting amendments. They go out of their way to add our ideas to their portfolio. All you have to do is ask and Locayta are right there to help.”

The possibilities…

The British Museum feel there’s much more potential in Locayta Freestyle Merchandising, “In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.” “Currently we’re probably using about 15% of what Locayta can really do. I would like to see that grow to 80%. We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

The next steps…

Locayta Product Recommendations and Locayta Search are available as part of the full Locayta Freestyle Merchandising® package. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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The British Museum website serves a global audience of tourists, visitors and enthusiasts and serves as a key source in generating revenue for the charity raising funds to maintain the museum. Providing their online audience with a streamlined, easy and intuitive shopping experience with their huge array of gifts, membership and ticketing options is a challenge.

What is the technology involved?

Locayta have installed their Intelligent Search technology which has helped to enhance the usability of the British Museum platform. Users are now able to easily find what they are looking for quickly and conveniently with key features including intelligent navigationspell correction and auto-complete. These work together to catch all possible misspellings and ensure 100% productive search results.  In addition, Locayta have implemented their Product Recommendations to provide tailored and relevant add-on purchase suggestions to their customer. The technology uses behavioural algorithms based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time.

Locayat Shop Window

How easy was the technology to use?

Ecommerce Manager at British Museum Company, Fabrice Druelle, appreciates the way Locayta Freestyke Merchandising is able to handle the British Museum Company’s complex merchandising set up. “It’s a very usable platform. The dashboard is simple to get to grips with and you can really play with the technology” he says. “It’s totally adaptable to our product range and Locayta are very keen to collaborate on further developments. It’s a case of simply picking up the phone and suggesting amendments. They go out of their way to add our ideas to their portfolio. All you have to do is ask and Locayta are right there to help.”

How effective was the technology?

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Locayta Product Recommendations and Locayta Search have increased sales across the web by up to 19%  for clients including Tescoboohoo.com and Paperchase. Fabrice further commented, “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.” He added, “We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

Can I integrate these functionalities within my retail site?

Yes. Locayta Product Recommendations and Locayta Search are part of the full Locayta Freestyle Merchandising® package. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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When it comes to ensuring your online offering lives up to the equivalent physical in-person visit, for most retailers the prospect can be more than a little overwhelming. Translating the same retail experience to your online platform is no doubt a challenge, and for The British Museum, its more than essential with their virtual store becoming a key source of revenue for the iconic London destination. So how do they so it? With a hugely vast number of product options as well as membership and ticketing functionalities, this is no straight forward retail platform.   To serve their site relaunch, Locayta Freestyle Merchandising® offered its advanced online merchandising functionalities, including enhanced product recommendations, to help the British Museum  maximise every retailing opportunity.

Advanced On-site Search

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Locayta have helped to enhance the usability of the British Museum platform by enabling shoppers to find what they are looking for quickly and conveniently. Employing Locayta Search, their on site search functionality now features intelligent navigationspell correction and auto-complete technology which work together to catch all possible misspellings and ensure fruitful search results at all time. For The British Museum, products are consistently subject to change at all times,  so this is key in their revenue driving serving a global audience of tourists, enthusiasts and experts.

Beneficial add-on sales features

Locayta Product Recommendations are an essential marketing strategy for their clients, especially The British Museum. Locayta helps them to provide tailored and relevant product recommendations to their customers. Using behavioural algorithms, Locayta Product Recommendations are based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time. Thanks to Locayta‘s technologies, product recommendations on British Museum Company‘s site are subject to dynamic updates based on day-to-day selections and search behaviour, ensuring their relevancy to the shopper is optimised at all times. 80% of online purchases are affected by product recommendations. Implementing this technology has served to increase conversion rates and average order values as well as average revenue per visit. Locayta‘s technology also allows Product Recommendations to be customised to match certain business objectives, giving The British Museum Company increased business management control.

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Ecommerce Manager at British Museum Company, Fabrice Druelle says, “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential. We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

How do I  integrate these functionalities within my retail site? As part of the full Locayta Freestyle Merchandising® package, Locayta Product Recommendations and Locayta Search have increased sales across the web by up to 19%  for clients, including Tescoboohoo.com and Paperchase. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Reading up on online merchandising practice is no short task. There are thousands of research documentations, guides and best practice tips for how best to optimise the co-ordinatination of your online merchandising within your retail site. No matter how much you seek conversion rate increases, higher basket values and a maximised potential for up sell, what kind of busy eCommerce business owner has time to sift through the good from the bad, the dos from the don’ts and the maybes from the we don’t knows? Below, we’ve summarised a few quick fire best practice tips for online merchandising with client case studies to back up. Look out for more in this series in our blog posts over the coming weeks.

1. Get Automated

There’s a real shift in online merchandising practice away from time consuming, cumbersome  and manual handling of applying multiple updates across hundreds of categories on a daily basis within your eCommerce merchandising efforts. That’s why Locayta have developed an integrated marketing tool, operating from one single control panel. This reduces the need to outsource to third parties, delivering increased operational efficiency and reduced costs.

Founder and Managing Director of Locayta client, Prezzybox.com,  Zak Edwards recalls the difficulties. “It was incredibly cumbersome. We lost hundreds if not thousands of man hours to the task. Our business depends on getting the right products in front of the customer fast. We were constantly aware of the margin for human error across such a broad product range. We looked at building our own system, but then we were introduced to Locayta. I was immediately impressed. When you see how simple Freestyle Merchandising is to use you would never guess how sophisticated the technology really is. It’s been a revelation, we have total control. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

2. Target, target, target

Technologies are advancing to the extent where your online merchandising techniques can be carefully targeted to optimise specific users based upon their behaviour on your site. Locayta’s behavioural targeting technology spans across many of their merchandising solutions, allowing users to target specifically across product recommendations, promotions, search results, display advertising and visual merchandising.

We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables.” says Zak from Prezzybox.com.

3. Up-selling at its best

Whilst online merchandising is all about driving sales, the way to maximise those sales is with up-selling. Increasing basket order values with add on purchases is a huge area of potential for eCommerce retailers, and one that must be explored. With Product Reccomendations and behavioural merchandising available at Locayta, the effect is immediate, and results in increased conversion rates and higher average order values.

Ecommerce Manager at The British Museum Company, Fabrice Druelle, is pleased with the potential of Locayta’s up-selling opportunities. “Locayta offered us a tool we simply couldn’t find elsewhere. We have re-skinned our site to make maximum use of product recommendations and give visitors a whole new look and feel with more cross selling opportunities. You can really play with the technology. It’s totally adaptable to our product range and complex merchandising structure. We’re gearing up to tap into the system’s true potential with plans to roll out the full merchandising and search platform in the coming months. It’s an exciting time.”

What’s next?

For more information on Locayta’s automation, behavioural targeting and up-selling, visit www.locayta.com today.

Within the online merchandising arena, everyone’s needs are different. Understanding this and going on to establish how to meet those needs is key to a successful merchandising solution. Today, here at Locayta, we’re announcing our first Business to Business customer who has gone live with Locayta Freestyle Merchandising, office product suppliers Paperstone, who are a testament to just that.

Business to business

Having a business to business element to your online offering as well as a business to customer facing one, is no mean feat; the nature of providing dynamic, changeable and versatile functionalities on one website is a complex demand on any merchandising system, alongside meeting the usual merchandising demands of a straight forward online offering. Being the first B2B client of Locayta’s, Paperstone are extreemly technically savvy putting Locayta through their paces when it came to developing a merchandising solution to meet their complex needs. So what did they come up with?

The functionalities

In order to accommodate the complex requirements from Paperstone, Locayta have gone live with both Site Search and Visual Merchandising feature sets.

Site Search

To accommodate the complex demands of the Paperstone business offering, they have opted for Locayta eCommerce search. This differs from traditional search in it’s ability to constantly learn from what users are searching for; dynamically, it regularly develops and programmes it’s own search results in accordance to the successful conversions for existing users to deliver optimum options which significantly increase purchase probability. Such innovation spreads across many of the Locayta eCommerce search areas which Paperstone have adopted. From Intelligent Navigation, which presents results within a “Guided Navigation” pre-determined by them or generated dynamically learning from user behaviour, Auto-completeSpell Correction, and Balance Factor®, which manipulates the ordering of your search results to achieve business objectives set by you, or, once again, dynamically learnt from user behaviour.

Visual Merchandising

Locayta’s Visual Merchandising tools are set to help Papertstone to organise the appearance of their online offering. The Balance Factor, which will help them determine the exact sequence of products on a page, Brand Adjacency and Behavioral Targeting  features to name a few, will work to drive the display of visual elements on their site from banner advertisements, to product display, search results and product positioning to increase conversions.

Next steps…

Whether it’s business to business needs or anything else, if you have a complex model that requires personalization, development and problem-solving thinking, look no further. Paperstone’s complex business to business model is a testament to the flexibility of the Locayta team, their adaptability, support and expertise within the area. It also exemplifies the strength an malleability of the Locayta product and what it can do, even in the mos extreme circumstances. Amongst the many services available from Locayta, both Locayta Search and  Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

For this week’s step by step series looking at specific elements of Locayta Freestyle Merchandising®, we’re reviewing Locayta Shop Window and considering the benefits, implications and practicality of implementation for online retailers.

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There’s no denying that 2012 is set to be a big year for Britain. With the Queen’s Jubilee and the 2012 Olympics all happening within a few months, all eyes are on the UK right now. That’s why we’re pleased to be working with The British Museum Company. Serving a global audience of tourists, enthusiasts and experts, it’s safe to say that the efficiency of their eCommerce platform has never been more important.

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Recently we reported on the ecommerce boom that was encouraged by a bout of glorious sunshine during the early Spring months. Now, at the beginning of May, growth seems to be slowing in Britain’s ecommerce market. Internet Retailing reports that sales were up by just 9% during the wettest April since records began. Granted, this is still healthy growth, but not compared to the 14% experienced across the same period last year.

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