Tag Archive: online retail sales


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As an online retailer, one key area of investment is bound to be display advertising across other online platforms including blogs, portals, social networking or content sites. Such advertising proves to be an effective method of extending your reach and driving more customers onto your retail site. Locayta Shop Window goes one step further.  The click-to-buy shopping widget appears directly on those third party sites enticing those larger audiences directly to buy increasing your conversion rates dramatically. Keep reading to find out more.

The Benefits of Locayta Shop Window

Locayta Shop Window is an innovative, dynamic and appealing way of expanding your sales channels, increasing reach and your return on investment from your existing display advertising costs. In addition it is cost efficient and easily deployed. Giving you the potential to extend your online reach, Locayta Shop Window brings your site and purchasing options directly to a new audience enabling them to browse and search your product catalogue, view product detail pages, add or remove items to their wish list, and add or remove items from their shopping basket, all within the interface still remaining on the third party site. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

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How it works…

Locayta Shop Window uses an innovative web service which stores, indexes and caches your product data. When the advertisement appears on the third party site, the shop window is activated by a simple click or mouse-over action initiating a query to the web service containing your product data, passing any changes on to your main eCommerce system. Through the technology, users can browse and search your product catalogue, view product detail pages, add or remove items to their wish list and add or remove items from their shopping basket. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

What next?

Locayta Shop Window supports the full feature-set of Locayta Freestyle Merchandising® including behavioural product recommendations and visual merchandising. To see Locayta Shop Window in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Paperchase

Paperchase are one of the UK’s leaders in innovative, design-led stationery, cards and gift-wrap retailers. To enhance their online performance, Paperchase turned to Locayta Freestyle Merchandising® to assist them in enhancing their success online by optimising  their transactional website. Generally speaking, Product Recommendations have the power to increase conversion rates by up to 15%,  by presenting your customers with appealing additional product purchases, which is in turn increases the average order values on your retail platform. Keep reading to see how Locayta’s Product Recommendations achieved just this for Paperchase boosting key bottom line numbers, and more.

Locayta Product Recommendations

Locayat Shop Window

At Locayta, Product Recommendations form a key part of the Freestyle Merchandising platform. Specifically designed in house by the team at Locayta, the technology uniquely uses the collective intelligence based upon users’ behaviour on your retail site generating individual user by user based personalised product recommendations alongside the items currently being browsed  By implementing relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased.

What do Paperchase say?

Adrian Spence, Head of eCommerce at Paperchase, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,. At Paperchase we’re thinking much more strategically about product recommendations to optimise our conversions. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

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What next?

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

britihs-museum

As an online touch point for a world renowned national landmark, the British Museum website receives a global audience of tourists, enthusiasts and experts daily, playing a vital role in generating revenue for separate registered charity the British Museum. When re-launching their online platform, the British Museum turned to Locayta Freestyle Merchandising to help optimise the performance of their online retail offer.

The technology…

When considering ways to optimise their retail performance online, the British Museum have implemented Locayta Product Recommendations. These provide their customers with tailored and relevant add-on purchase suggestions using behavioural algorithms based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time. The British Museum also opted to install Locayta’s Intelligent Search technology. This works to enhance the usability of their platform enabling users to find what they are looking for with key features including intelligent navigationspell correction and auto-complete. These internal search features ensure that all customers’ search queries result in positive and productive search results by catching all possible misspellings.

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The results… 

eCommerce Manager Fabrice Druelle said, “Locayta offered us a tool we simply couldn’t find elsewhere”.

The experience…

To provide additional flexibility for the British Museum, Freestyle Merchandising provide an easy-to-use control panel interface. Fabrice commented, “It’s a very usable platform. The dashboard is simple to get to grips with and you can really play with the technology” he says. “It’s totally adaptable to our product range and Locayta are very keen to collaborate on further developments. It’s a case of simply picking up the phone and suggesting amendments. They go out of their way to add our ideas to their portfolio. All you have to do is ask and Locayta are right there to help.”

The possibilities…

The British Museum feel there’s much more potential in Locayta Freestyle Merchandising, “In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.” “Currently we’re probably using about 15% of what Locayta can really do. I would like to see that grow to 80%. We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

The next steps…

Locayta Product Recommendations and Locayta Search are available as part of the full Locayta Freestyle Merchandising® package. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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The British Museum website serves a global audience of tourists, visitors and enthusiasts and serves as a key source in generating revenue for the charity raising funds to maintain the museum. Providing their online audience with a streamlined, easy and intuitive shopping experience with their huge array of gifts, membership and ticketing options is a challenge.

What is the technology involved?

Locayta have installed their Intelligent Search technology which has helped to enhance the usability of the British Museum platform. Users are now able to easily find what they are looking for quickly and conveniently with key features including intelligent navigationspell correction and auto-complete. These work together to catch all possible misspellings and ensure 100% productive search results.  In addition, Locayta have implemented their Product Recommendations to provide tailored and relevant add-on purchase suggestions to their customer. The technology uses behavioural algorithms based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time.

Locayat Shop Window

How easy was the technology to use?

Ecommerce Manager at British Museum Company, Fabrice Druelle, appreciates the way Locayta Freestyke Merchandising is able to handle the British Museum Company’s complex merchandising set up. “It’s a very usable platform. The dashboard is simple to get to grips with and you can really play with the technology” he says. “It’s totally adaptable to our product range and Locayta are very keen to collaborate on further developments. It’s a case of simply picking up the phone and suggesting amendments. They go out of their way to add our ideas to their portfolio. All you have to do is ask and Locayta are right there to help.”

How effective was the technology?

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Locayta Product Recommendations and Locayta Search have increased sales across the web by up to 19%  for clients including Tescoboohoo.com and Paperchase. Fabrice further commented, “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.” He added, “We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

Can I integrate these functionalities within my retail site?

Yes. Locayta Product Recommendations and Locayta Search are part of the full Locayta Freestyle Merchandising® package. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Paperchase

Paperchase are one of those retail chains that have experienced unprecedented success in recent years. Alike to other Locayta clients, Boohoo.com and Superdry.com, growth has been fast and expansion online into the virtual retail sector one of opportunity. So how did they do it? As a well known physical store which are a common sight on the high streets of the UK, one might think online expansion would be one of ease. Even a well known brand needs to work to ensure the functionality and workability of their retail platform is optimised. Keep reading to see how Paperchase have worked with Locayta to do just this.

Locayta and Paperchase

One of the beneficial and easy quick-win merchandising solutions for many retailers online is the implementation of Product Recommendations. With the power to increase conversion rates by up to 15%, presenting your customers with appealing additional product purchases is effective in increasing the volume of high spends on your retail platform.

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At Locayta, Product recommendations are crucial to online retailing success and form a key part of the Freestyle Merchandising repertoire. Specifically designed at Locayta HQ, the technology uniquely uses the collective intelligence based upon users’ behaviour on your retail site, and resultantly generates individual user by user based personalised product recommendations alongside the items currently being browsed  By implementing relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased. Current Locayta client,  Adrian Spence, Head of eCommerce at Paperchase, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,. At Paperchase we’re thinking much more strategically about product recommendations to optimise our conversions. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

What next?

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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More exciting news greets us this week as Locayta have been nominated and short-listed for Retail Week’s Technology Awards. Along with only six other contenders in the running, Locayta have been selected for the award for the Ecommerce Innovation of the Year for their work with Nicole Farhi aiding the re-launch of their website with the Locayta Freestyle Merchandising® technologies.

The award, presentation of which takes place on 9th June 2013 in London, recognises an online technology vendor and retailer partnership  that best demonstrates a technology implementation which has allowed advanced development within an e-commerce business or trade more effectively using the internet.

Why Locayta?

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In 2012 Nicole Farhi launched a brand new eCommerce strategy focusing heavily on improving public trust, service fulfilment and customer experience. A large part of this focus lay in the integration of bespoke search and merchandising technology from Locayta.

Part of the integration included Locayta Intelligent Navigation, which enabled Nicole Farhi to integrate search criteria and facets according to their specific products and market. Incorporating a “search that learns”, the technology tracks user behaviour including searches, selections and basket additions to adapt search results to each individual customer. This has resulted in optimised product results to each customers specific search criteria at that specific moment, offering a truly personalised service. In addition to this, Locayta worked closely with Nicole Farhi to develop unique functionalities including Synonym Recognition which which ensured all search terms would result in fruitful searches such as “Shipping” or “Delivery Details”.

Will North, eCommerce Manager at Nicole Farhi said, “I worked with Locayta in a previous role as a content coordinator so I knew that using their unique solution would make my life a lot easier. Compared to other agencies the correspondence and visibility between the technical team and support managers is always highly visible. I chose Freestyle Merchandising because I knew it would enhance our strategy and streamline our eCommerce management.

The Results

Since implementing Locayta Freestyle Merchandising Nicole Farhi have reported that the site has delivered a significantly more sophisticated, responsive and intelligent search performance with amazing results. The statistics from the first 6 months of implementing the system are compelling and confirm that:

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Conversion rates have risen by 56%

Revenue has increased by 20%

Transactions have risen by 30%

Bounce rates have reduced by 27%

Pages per visit have risen by 5%

Average visitor time on the site has risen by 5%

Wish us luck!

With the awards only a few weeks away, we’ve got high hopes for the upcoming event. For more information on the event, or on attending check out Retail Week’s site here. For more information on the soon-to-be award winning services available at Locayta, visit our website here. Wish us luck!

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When it comes to ensuring your online offering lives up to the equivalent physical in-person visit, for most retailers the prospect can be more than a little overwhelming. Translating the same retail experience to your online platform is no doubt a challenge, and for The British Museum, its more than essential with their virtual store becoming a key source of revenue for the iconic London destination. So how do they so it? With a hugely vast number of product options as well as membership and ticketing functionalities, this is no straight forward retail platform.   To serve their site relaunch, Locayta Freestyle Merchandising® offered its advanced online merchandising functionalities, including enhanced product recommendations, to help the British Museum  maximise every retailing opportunity.

Advanced On-site Search

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Locayta have helped to enhance the usability of the British Museum platform by enabling shoppers to find what they are looking for quickly and conveniently. Employing Locayta Search, their on site search functionality now features intelligent navigationspell correction and auto-complete technology which work together to catch all possible misspellings and ensure fruitful search results at all time. For The British Museum, products are consistently subject to change at all times,  so this is key in their revenue driving serving a global audience of tourists, enthusiasts and experts.

Beneficial add-on sales features

Locayta Product Recommendations are an essential marketing strategy for their clients, especially The British Museum. Locayta helps them to provide tailored and relevant product recommendations to their customers. Using behavioural algorithms, Locayta Product Recommendations are based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time. Thanks to Locayta‘s technologies, product recommendations on British Museum Company‘s site are subject to dynamic updates based on day-to-day selections and search behaviour, ensuring their relevancy to the shopper is optimised at all times. 80% of online purchases are affected by product recommendations. Implementing this technology has served to increase conversion rates and average order values as well as average revenue per visit. Locayta‘s technology also allows Product Recommendations to be customised to match certain business objectives, giving The British Museum Company increased business management control.

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Ecommerce Manager at British Museum Company, Fabrice Druelle says, “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential. We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

How do I  integrate these functionalities within my retail site? As part of the full Locayta Freestyle Merchandising® package, Locayta Product Recommendations and Locayta Search have increased sales across the web by up to 19%  for clients, including Tescoboohoo.com and Paperchase. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Exciting news greets us this week – Locayta have been nominated and short-listed as Retail System’s Online Technology Vendor of the Year! Retail Systems is the leading technology title for the UK retail sector at the moment, and they really know their stuff when it comes to seeding out the weak from the chaff within the online retail space.

The award, presentation of which takes place on 24th October 2012 in London, recognises an online technology vendor who has excelled in its field, implementing innovative technology into retail organisations over the last twelve months. The judges were looking to see how the company’s technologies have led to an improvement in the overall efficiency of a retailer’s operations.

Why Locayta?

In an industry where 98% of site visits end without a purchase, there has been an urgent need to develop eCommerce technologies that provide intuitive, enticing and tempting shopping experiences within the online retail sector. So how have Locayta filled this much needed space in the market?

A brand new approach to the practical functionalities of eCommerce was the only answer, and Locayta Freestyle Merchandising® did just that. The technology enables retailers to have a highly powerful element of control within their online merchandising, providing personal online user experiences that have proven to increase essential bottom line numbers including conversion rates and average order values for their highly successful clients including Superdry, boohoo.com and Tesco.

With a flexible pricing model based upon a Software as a Service basis, Locayta Freestyle Merchandising® involves simple and easy to integrate plug ins, making them effective in terms of time, resource and financials. Locayta are known for their close knit, adaptable and ever improving client relationships developing tailored solutions from client to client. The unique offering which provides retailers with the ability to configure and control all aspects of their visual merchandising, product recommendations, search and navigation functionality all from one platform, the technology enables retailers to refine and streamline their e-commerce strategy with outstanding results.

Wish us luck!

With the awards only a few weeks away, we’ve got high hopes for the upcoming awards. For more information on the event, or on attending check out the Retail System’s site here. For more information on the soon-to-be award winning services available at Locayta, visit our website here. Wish us luck!

As for the past few weeks, today’s instalment of our step by step series taking a look at specific elements of Locayta Freestyle Merchandising® addresses cross-selling within the eCommerce arena. We’ll be considering the benefits, implications and practicality of employing certain technologies to enable up sells online.

Online Cross-selling: How does it work?

Do you want to increase the revenue from your online platform by a minimum of 15% and possibly more? Keep reading. Cross selling and up selling are key areas of opportunity to increase your return on investment, revenue and profits when it comes to your online platform.

Understanding the relationship between products and using the information about products themselves to recommend similar or related products to a customer base, Locayta have many working examples of this live in the market now. Locayta are able to provide retailers with personalised and highly relevant product recommendations, which are offered to their customers in real time.

Locayta Product Recommendations use behavioural algorithms based on the collective intelligence of your site as well as information on your users’ past and present behaviour. Locayta is able to track the individual user journey to adjust the suggested products according what has been searched for, added to basket and purchased by both the individual customer and all other previous users.

Using Locayta’s unique and innovative technology, Locayta Balance Factor®, cross-selling is taken to another level with Locayta Product Accessory Recommendations. This technology selects specific accessories to match the products your users are viewing.

As with all Locayta Product Recommendations, accessories can be weighted by any type of attribute, including size, price range, colour, new in and more.  Both of the above technologies are subject to dynamic updates based on day to day selections and search behaviour within your site, which means the recommendations are consistently up to date the minute your users click.

The ecommerce benefits: What can you gain?

Locayta Product Recommendations and Locayta Product Accessory Recommendations result in immediate and dramatically improved conversion rates . 80% of online purchases are affected by product recommendations and implementing this technology increases both average order values and average revenue per visit. Product Recommendations can also be customised to match your objectives with your customers’ preferences, giving you increased business management control.

Locayta‘s technology is specifically designed to help you enhance your sales and conversion rates. As part of the full Locayta Freestyle Merchandising® package, Locayta Product Recommendations have increased sales across the web by up to 30% for clients, including Tescoboohoo.com and Paperchase.

Leading by example: some client experiences

Adrian Spence, Head of Ecommerce at Paperchase, points out the benefits of using Locayta Product Recommendations, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re now thinking more strategically about product recommendations in order to increase AOV“.

Mark Wakeley, Change Manager at Tesco, appreciates the potential of Locayta Product Recommendations. “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek” he explains. “It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices.”

The first steps: Where do you go from here?

Amongst the many services available from LocaytaProduct Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see Locayta Product Recommendations in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Undeniably, one of Britain’s largest and most successful retailers, Tesco is one of the pioneers when it comes to eCommerce. Launching their first online store more than 11 years ago, their online presence has gone from strength to strength.With their online platform for F&F Clothing at Tesco launching in 2006, the brand has seen an online sales growth of 15% reported across their product portfolio in 2011 alone. There’s no denying Tesco are setting an example to follow.

What do we do for them?

In 2011, Tesco  turned to  Locayta Freestyle Merchandising®  to optimise their online sales through both Product Recommendations and more recently Product Accessory Recommendations.

Locayta Product Recommendations:

Tesco have implemented Locayta Product Recommendations to position relevant suggested products to the Tesco customer during their user experience. Using data on their users’ past and present behaviour, Product Recommendations are calculated using behavioural algorithms from the collective intelligence from the Tesco site. Locayta ensures that Tesco‘s product recommendations are subject to dynamic updates based on day-to-day selections and search behaviour within their site. Product Recommendations have seen sales grow revenue by up to 45% and influence 8 out of 10 shoppers to make an additional purchase. Implementing this technology for Tesco has  increased both their average order values and average revenue earned per visit.

Working with TescoLocayta take cross-selling to another level. In addition to the functionality outlined above, Product Accessory Recommendations select specific accessories that match to the products Tesco users are viewing. Upon viewing the basket, Tesco shoppers are shown these accessories and 80% of the time are enticed into purchasing the additional items. This technology results in a smooth, relevant and beneficial experience encouraging repeat visits, increasing average order values, sales revenue and growth.
What do Tesco say…?

Mark Wakeley, change manager at Tesco says:

 “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

How do I  integrate these features within my own retail site?

Locayta Product Recommendations and Product Accessory Recommendations are part of a full Locayta Freestyle Merchandising® package, which has been seen to increase sales across the web by up to 30%. To see these features in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.