Tag Archive: Online shopping


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As an online retailer, one key area of investment is bound to be display advertising across other online platforms including blogs, portals, social networking or content sites. Such advertising proves to be an effective method of extending your reach and driving more customers onto your retail site. Locayta Shop Window goes one step further.  The click-to-buy shopping widget appears directly on those third party sites enticing those larger audiences directly to buy increasing your conversion rates dramatically. Keep reading to find out more.

The Benefits of Locayta Shop Window

Locayta Shop Window is an innovative, dynamic and appealing way of expanding your sales channels, increasing reach and your return on investment from your existing display advertising costs. In addition it is cost efficient and easily deployed. Giving you the potential to extend your online reach, Locayta Shop Window brings your site and purchasing options directly to a new audience enabling them to browse and search your product catalogue, view product detail pages, add or remove items to their wish list, and add or remove items from their shopping basket, all within the interface still remaining on the third party site. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

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How it works…

Locayta Shop Window uses an innovative web service which stores, indexes and caches your product data. When the advertisement appears on the third party site, the shop window is activated by a simple click or mouse-over action initiating a query to the web service containing your product data, passing any changes on to your main eCommerce system. Through the technology, users can browse and search your product catalogue, view product detail pages, add or remove items to their wish list and add or remove items from their shopping basket. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

What next?

Locayta Shop Window supports the full feature-set of Locayta Freestyle Merchandising® including behavioural product recommendations and visual merchandising. To see Locayta Shop Window in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

boohoo

Boohoo.com might have been one of the early players in the world of fashion eCommerce soaring to success with their recipe of great product and a willing audience, but their ability to sustain such outstanding online performance stems from strong and strategic merchandising techniques resulting in high conversion rates, increased average basket values and guaranteed customer satisfaction. So how have they done it? Keep reading to find out the secrets behind Boohoo.com’s booming eCommerce success…

Boohoo.com and Locayta…

Upon re-launching their website, Boohoo.com were looking for an online merchandising solution that would let them effectively personalise the way they merchandise their products to different audience segments. They turned to Locayta Freestyle Merchandising for this who offered the combination of a robust, dynamic and scalable architecture, together with an extremely flexible implementation; enabling Boohoo to personalise their merchandising operations, to a high degree. The solution also offered Boohoo Locayta’s fast, accurate and effective Search engine, all of which still continue to serve Boohoo.com to this day.

The features in detail… 

Guided Navigation: Looking to enhance their on site search internal functionality, Boohoo.com implemented Locayta Guided Navigation which uses customised facets allowing Boohoo.com customers to drill-down into options at their convenience via browse, search and refinement stages with choices spanning category, brand, price, colour, size and newness to name a few. This has increased the effectiveness of product search within the Boohoo.com site resulting in improved conversion rates.

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Behavioural Recommendations: These work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. This acts as a value-add service to both help Boohoo.com’s users find what they are looking for. The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, boosting Boohoo.com’s conversion rates.

A word from boohoo.com…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

Catherine Turner, eCommerce manager at Boohoo

What comes next?

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Paperchase

Paperchase are one of the UK’s leaders in innovative, design-led stationery, cards and gift-wrap retailers. To enhance their online performance, Paperchase turned to Locayta Freestyle Merchandising® to assist them in enhancing their success online by optimising  their transactional website. Generally speaking, Product Recommendations have the power to increase conversion rates by up to 15%,  by presenting your customers with appealing additional product purchases, which is in turn increases the average order values on your retail platform. Keep reading to see how Locayta’s Product Recommendations achieved just this for Paperchase boosting key bottom line numbers, and more.

Locayta Product Recommendations

Locayat Shop Window

At Locayta, Product Recommendations form a key part of the Freestyle Merchandising platform. Specifically designed in house by the team at Locayta, the technology uniquely uses the collective intelligence based upon users’ behaviour on your retail site generating individual user by user based personalised product recommendations alongside the items currently being browsed  By implementing relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased.

What do Paperchase say?

Adrian Spence, Head of eCommerce at Paperchase, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,. At Paperchase we’re thinking much more strategically about product recommendations to optimise our conversions. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

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What next?

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an online retailer, seeing what strategic methodologies are being applied across your particular vertical is a helpful indicator to see how your competitors and common interest retailers are aiming to grow their online business. With existing clients including Boohoo.com, Superdry and F&F Tesco Clothing, Locayta’s fashion portfolio is already strong, proving that their ability to offer a truly personalised shopping experience works effectively with this specific customer demographic. Building on this, Locayta Freestyle Merchandising signed over thirty new clients in 2013, many of which cross the fashion vertical. New clients include the likes of Joseph, Internacionale, John Greed Jewellery, Lulu Guiness, Wolf + Badger, AX Paris, Quiz and M&Co to name a few. So why are so many fashion retailers turning to Locayta Freestyle Merchandising to support and grow their online business. Keep reading to find out.

A truly personalised shopping experience for your customers

To offer their customers a truly personal experience, Boohoo.com employ Locayta’s Guided Navigation feature which, using customised facets, has increased the effectiveness of their product search within the Boohoo.com site. The navigation panel displays the customer defined facets for the optimum visual representation of search results with refining options. They have also adopted Locayta’s Behavioural Recommendations, which is based on collective and/or individual user behaviour of users on site, to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values.  Catherine Turner, eCommerce  Manager at Boohoo.com says, “For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

boohoo

Visual merchandising from in-store to online

Boohoo.com also employ Locayta’s Rules Based Merchandising technology which serves to create a customised set of rules to control and optimise their customers’ search results via a field weighting system. This allows Boohoo.com to take control over their online sales performance, being able to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives. Catherine continues, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. 

Get involved…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how Locayta Freestyle Merchandising® services have helped fashion retailers around the web, visit www.locayta.com today.

britihs-museum

As an online touch point for a world renowned national landmark, the British Museum website receives a global audience of tourists, enthusiasts and experts daily, playing a vital role in generating revenue for separate registered charity the British Museum. When re-launching their online platform, the British Museum turned to Locayta Freestyle Merchandising to help optimise the performance of their online retail offer.

The technology…

When considering ways to optimise their retail performance online, the British Museum have implemented Locayta Product Recommendations. These provide their customers with tailored and relevant add-on purchase suggestions using behavioural algorithms based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time. The British Museum also opted to install Locayta’s Intelligent Search technology. This works to enhance the usability of their platform enabling users to find what they are looking for with key features including intelligent navigationspell correction and auto-complete. These internal search features ensure that all customers’ search queries result in positive and productive search results by catching all possible misspellings.

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The results… 

eCommerce Manager Fabrice Druelle said, “Locayta offered us a tool we simply couldn’t find elsewhere”.

The experience…

To provide additional flexibility for the British Museum, Freestyle Merchandising provide an easy-to-use control panel interface. Fabrice commented, “It’s a very usable platform. The dashboard is simple to get to grips with and you can really play with the technology” he says. “It’s totally adaptable to our product range and Locayta are very keen to collaborate on further developments. It’s a case of simply picking up the phone and suggesting amendments. They go out of their way to add our ideas to their portfolio. All you have to do is ask and Locayta are right there to help.”

The possibilities…

The British Museum feel there’s much more potential in Locayta Freestyle Merchandising, “In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.” “Currently we’re probably using about 15% of what Locayta can really do. I would like to see that grow to 80%. We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

The next steps…

Locayta Product Recommendations and Locayta Search are available as part of the full Locayta Freestyle Merchandising® package. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

boohoo

As an online retailer, looking to those who have experienced extreme success within the eCommerce world is logical course of action to aim for similar success for oneself. Pure-play online retailer Boohoo.com are a prime example. After launching in 2006, the fast fashion retailer has gone from strength to strength – last December the retailer even managed to more than double its revenues year on year; Sales were up 128%. So why is this? How have Boohoo.com experienced such growth and success over the past seven years?

Alongside an obvious winning combination of great product, great prices and a large and keen customer base, Boohoo have really invested in ensuring the online customer experience is at the highest standard to result in not only a happy customer base, but more successful revenues for themselves. To do this, Boohoo.com turned to Locayta Freestyle Merchandising  to help manage their on-site search as well as their visual merchandising functionalities.  Locayta were able to offer a dynamic and scalable architecture as well as extremely flexible implementation resulting in personalised merchandising and a fast accurate and effective on-site search.

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Key deliverables identified here include advanced guided navigation, which intelligently presents search results in a intuitive navigation framework, visual merchandising, translating traditional in-store visual merchandising techniques online, behavioural recommendations, which uses customer behaviour to place, promote and display products in order to maximize retail sales revenue and finally  rules based merchandising functionality which has proven to increase sales by 15 – 30%.

What do Boohoo.com say?

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

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Get involved…

The features discussed assist online retailers like Boohoo.com to increase their site searchability and product findability for their online customers.  The result for online retailers include less clicks to purchase, increased online purchases, improved customer satisfaction and retention  and greater control over their online sales performance. Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

casestudiesBM-home-page

The British Museum website serves a global audience of tourists, visitors and enthusiasts and serves as a key source in generating revenue for the charity raising funds to maintain the museum. Providing their online audience with a streamlined, easy and intuitive shopping experience with their huge array of gifts, membership and ticketing options is a challenge.

What is the technology involved?

Locayta have installed their Intelligent Search technology which has helped to enhance the usability of the British Museum platform. Users are now able to easily find what they are looking for quickly and conveniently with key features including intelligent navigationspell correction and auto-complete. These work together to catch all possible misspellings and ensure 100% productive search results.  In addition, Locayta have implemented their Product Recommendations to provide tailored and relevant add-on purchase suggestions to their customer. The technology uses behavioural algorithms based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time.

Locayat Shop Window

How easy was the technology to use?

Ecommerce Manager at British Museum Company, Fabrice Druelle, appreciates the way Locayta Freestyke Merchandising is able to handle the British Museum Company’s complex merchandising set up. “It’s a very usable platform. The dashboard is simple to get to grips with and you can really play with the technology” he says. “It’s totally adaptable to our product range and Locayta are very keen to collaborate on further developments. It’s a case of simply picking up the phone and suggesting amendments. They go out of their way to add our ideas to their portfolio. All you have to do is ask and Locayta are right there to help.”

How effective was the technology?

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Locayta Product Recommendations and Locayta Search have increased sales across the web by up to 19%  for clients including Tescoboohoo.com and Paperchase. Fabrice further commented, “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.” He added, “We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

Can I integrate these functionalities within my retail site?

Yes. Locayta Product Recommendations and Locayta Search are part of the full Locayta Freestyle Merchandising® package. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Paperchase

Paperchase are one of those retail chains that have experienced unprecedented success in recent years. Alike to other Locayta clients, Boohoo.com and Superdry.com, growth has been fast and expansion online into the virtual retail sector one of opportunity. So how did they do it? As a well known physical store which are a common sight on the high streets of the UK, one might think online expansion would be one of ease. Even a well known brand needs to work to ensure the functionality and workability of their retail platform is optimised. Keep reading to see how Paperchase have worked with Locayta to do just this.

Locayta and Paperchase

One of the beneficial and easy quick-win merchandising solutions for many retailers online is the implementation of Product Recommendations. With the power to increase conversion rates by up to 15%, presenting your customers with appealing additional product purchases is effective in increasing the volume of high spends on your retail platform.

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At Locayta, Product recommendations are crucial to online retailing success and form a key part of the Freestyle Merchandising repertoire. Specifically designed at Locayta HQ, the technology uniquely uses the collective intelligence based upon users’ behaviour on your retail site, and resultantly generates individual user by user based personalised product recommendations alongside the items currently being browsed  By implementing relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased. Current Locayta client,  Adrian Spence, Head of eCommerce at Paperchase, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,. At Paperchase we’re thinking much more strategically about product recommendations to optimise our conversions. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

What next?

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

boohoo

As one of the top ten fashion eCommerce businesses of recent years, boohoo.com have experienced unprecedented success in the online world and have excelled within the online women’s clothing space expanding internationally. Known to offer a dynamic and scalable architecture as well as extremely flexible implementation, Boohoo.com opted to use Locayta Freestyle Merchandising technology to improve their online offer. Resulting in optimised online merchandising as well as a fast, accurate and effective on-site search. Keep reading to find out more.

Boohoo.com and Locayta

Upon re-launching their site, Boohoo.com opted to work with Locayta Freestyle Merchandising to enhance their online merchandising and site search functionality. This included guided navigation which uses customised facets to increase the “search-ability” of products by displaying facets for the optimum visual representation of search results with refining options. Locayta also worked with Boohoo.com to implement complex interactive templates including a feature which allows users to “quick view” products without navigating away from the search results, encouraging lower clicks to purchase.

Locayta-Shop-Window-2

In addition, Boohoo.com worked with Locayta to launch Behavioural Recommendations which are based on collective and/or individual user behaviour, and work to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values. In connection with this, Boohoo.com also employ Rules Based Merchandising from Locayta which enables them to create a customised set of rules to control and optimise their customers’ search results via a field weighting system.

All of the above features discussed work to help Boohoo.com take control over their online sales performance and giving them the power to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives.

Feedback from boohoo.com

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For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

Catherine Turner, eCommerce manager at BoohooHow to get involved…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

PR

When it comes to enhancing your user experience, you can’t beat personalisation. A one fix for all approach to online merchandising is not a progressive one, and interest does not lie with the consumer. If you’re an aspiring online business and are in the market for a search and merchandising solution which can help you to enhance the experience for your customers, you’ve come to the right place.

Why is personalisation so important?

The ability to provide your customers with a truly personalised service when it comes to shopping online on your website is invaluable. The average UK shopper testifies to spending an impressive £3,370 per year online, and with this sort of information, the economic boom of online shopping is well under way and standing out in a crowded market is difficult and presents a challenge to many online retailers. The aim is to to create truly integrated, multi-channel merchandising functionality that reflects and complements the physical high street experience. To truly serve the consumer, as an online retailer, you need to create both powerful and unique user journies that inspire shoppers to buy. When it comes to search, the experience and usability must be quick, efficient and convenient, whilst the visual displays need to be compelling.  Add on functions such as product recommendations have to be acutely relevant.

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How can Personalisation be economical?

When you think of personalisation for you customers online you’d usually associate it coming with the cost of  hundreds of man hours and endless resource. At Locayta Freestyle Merchandising, this isn’t the case. With innovative in-house developed technology, the element of control available with many automated functions, providing your customers with a truly personal experience has never been so easy. Locayta’s Product Recommendations offer a high level of personalisation with the use of behavioural tecnhology which is able to optimise displays to your customers behaviour. This technology also spans across Search, producing a Search that Learns, meaning results are consistantly and dynamically improving.  Using one main Control Panel to action all of this, Locayta Freestyle Merchandising accomodates for you the retailer’s,  priorities, to be included in the mix to achieve the desired results.

Where do I start?

mongst the many services available from Locayta, the above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.