Tag Archive: Paperstone


PR

Online engagement is a commonly sought after quality for eCommerce retailers – once customers are engaged with your platform and your product, conversion rates and average order values increase accordingly. Today’s post is going to look at a case study of Locayta client and stationary / furniture supplier, Paperstone, who achieved just this by setting up a new online search and navigation solution with Locayta Freestyle Merchandising.

The ability to connect your customers with your product is the first step to engagement. IT Director George  Harris at Paperstone explained, “Our previous website had no way to filter products down based on attributes. We were reliant on customers being willing to walk through categories to find what they wanted and drill into the options”; in other words customers were not connecting with product at all.  George continued, “We wanted to add much better functionality to the site improving the search engine and facet navigation. We were lookingto focus very much on the search functions so for us Locayta was a precise and cost effective solution.”

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Using Locayta’s Intelligent Navigation, Paperstone’s customers are now able to drill-down into certain refinement options, anything from category, brand, price, colour, size, newness and more. Paperstone are also able to optimise different types of searches as well as specific search terms.  Locayta Balance Factor® enables Paperstone to manipulate the display of products on their site on category and search results pages to optimise and achieve their current business objectives.

 

The Verdict

George says that Paperstone have “seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously. The technology has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas.”

Find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

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As an online retailer providing a complex product offer to a large consumer market, it can be difficult to ensure your are engaging with your audience and enticing them to shop. Stationary and furniture supplier, Paperstone, have done just this by setting up a new online search and navigation solution with Locayta Freestyle Merchandising.  Keep reading to find out more.

The Problem

IT Director George  Harris at Paperstone explained, “Our previous website had no way to filter products down based on attributes. We were reliant on customers being willing to walk through categories to find what they wanted and drill into the options, whereas now we can use guided navigation. We wanted to add much better functionality to the site improving the search engine and facet navigation. We were lookingto focus very much on the search functions so for us Locayta was a precise and cost effective solution.”

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The Solution

Paperstone implemented Locayta’s Intelligent Navigation. This works with Paperstone’s product data enabling their customers to drill-down into certain refinement options set out by Paperstone, which can be anything from category, brand, price, colour, size, newness and more. Paperstone can then decide which options are displayed to their customers and in which order. Multiple configurations are possible within Locayta’s technology, meaning Paperstone can optimise different types of searches as well as specific search terms.  Another element of Locayta Freestyle Merchandising which enhances Papertone’s existing strategy is Locayta Balance Factor®; using Locayta’s bespoke technology the Paperstone team can manipulate the display of products on their site on category and search results pages to optimise and acheive their current business objectives.

The Results

George reports that Paperstone have “seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously. The technology has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas.” Even though it’s early days George is positive about the impact Freestyle Merchandising has had on site performance. “We’ve observed a much greater engagement with our search in general. It’s a vast improvement on what we had previously. The foundation feels like it’s definitely in place. In terms of where we’re going we’re always looking to improve our ecommerce platform, so we’ll be exploring more of the features Locayta in the future.”

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Your turn…

Alongside many other services available from LocaytaIntelligent Site Search and Locayta Balance Factor are fully integrated into the Locayta Freestyle Merchandising® platform. This means you can control other elements including visual merchandising and product recommendations alongside the features discussed today. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.


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When it comes to finding the correct online merchandising solution, every online retailer has their own individual requirements. So when Locayta takes on a new client, it’s important to listen to those needs, accommodate them and deliver. We spoke to new Locayta client Paperstone to get the low down on their experience of setting up a new online search and navigation solution.

Within the online merchandising arena, everyone’s needs are different. Understanding this and going on to establish how to meet those needs is key to a successful merchandising solution. Today, here at Locayta, we’re announcing our first Business to Business customer who has gone live with Locayta Freestyle Merchandising, office product suppliers Paperstone, who are a testament to just that.

Business to business

Having a business to business element to your online offering as well as a business to customer facing one, is no mean feat; the nature of providing dynamic, changeable and versatile functionalities on one website is a complex demand on any merchandising system, alongside meeting the usual merchandising demands of a straight forward online offering. Being the first B2B client of Locayta’s, Paperstone are extreemly technically savvy putting Locayta through their paces when it came to developing a merchandising solution to meet their complex needs. So what did they come up with?

The functionalities

In order to accommodate the complex requirements from Paperstone, Locayta have gone live with both Site Search and Visual Merchandising feature sets.

Site Search

To accommodate the complex demands of the Paperstone business offering, they have opted for Locayta eCommerce search. This differs from traditional search in it’s ability to constantly learn from what users are searching for; dynamically, it regularly develops and programmes it’s own search results in accordance to the successful conversions for existing users to deliver optimum options which significantly increase purchase probability. Such innovation spreads across many of the Locayta eCommerce search areas which Paperstone have adopted. From Intelligent Navigation, which presents results within a “Guided Navigation” pre-determined by them or generated dynamically learning from user behaviour, Auto-completeSpell Correction, and Balance Factor®, which manipulates the ordering of your search results to achieve business objectives set by you, or, once again, dynamically learnt from user behaviour.

Visual Merchandising

Locayta’s Visual Merchandising tools are set to help Papertstone to organise the appearance of their online offering. The Balance Factor, which will help them determine the exact sequence of products on a page, Brand Adjacency and Behavioral Targeting  features to name a few, will work to drive the display of visual elements on their site from banner advertisements, to product display, search results and product positioning to increase conversions.

Next steps…

Whether it’s business to business needs or anything else, if you have a complex model that requires personalization, development and problem-solving thinking, look no further. Paperstone’s complex business to business model is a testament to the flexibility of the Locayta team, their adaptability, support and expertise within the area. It also exemplifies the strength an malleability of the Locayta product and what it can do, even in the mos extreme circumstances. Amongst the many services available from Locayta, both Locayta Search and  Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.