Tag Archive: product recommendations


tesco1

Tesco are one of Britain’s biggest retail chains and truly pioneered the online market when setting up their eCommerce offer. As we all know this platform continues to grow and increase in size across all product verticals, the challenge kicks in when it comes to ascertaining how big online retail players can continue to optimise their offer and stay ahead of the curve ensuring continual expansion? Tesco.com turned to Locayta Freestyle Merchandising to do just this in order to drive sales on their clothing online platform. Keep reading to find out more.

Locayta Product Recommendations

Synonyms

As one of the most advanced and developed technologies out there, Locayta Product Recommendations  are guaranteed to increase your online conversion rates. The technology is able to generate individually user by user based, highly relevant and personalised product suggestions alongside browsing options to your users which are placed alongside the items currently being browsed. Product and accessory recommendations track and analyse the behaviour of shoppers – from items searched to products added to baskets and purchased. This data enables Locayta to suggest highly relevant additional items to shoppers at every point across the user journey, from initial search to point of purchase. Recommendations are made in real time, delivering the fast, value adding service consumers expect from modern ecommerce sites. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. They were so impressed with the performance of the technology that they are now planning to roll out the entire Locayta Freestyle Merchandising platform to Tesco Clothing.

A Review from Tesco… 

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Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

Get Started… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Looking to increase your conversion rates is a key driver for many online retailers; the higher proportion of your on-site visitors you can get to purchase your goods, the better the profitability of your website. So how do many online retailers achieve this? Notably successful players including the likes of Superdry.com, Tesco and Boohoo.com all employ Locayta Product Recommendations to increase their conversion rates and the results speak for themselves. Here’s what they had to say…

Tesco

Mark Wakeley commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Superdry.com

Superdry

Chris Griffin says, “Locayta offered the perfect combination of tools to control our search and merchandising. Their technology delivers the same high grade performance regardless of which country the site is operating in. We have experienced some real wins – our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. Our international e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Boohoo.com

Catherine Turner also said, “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

How do Locayta Product Recommendations work?

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Locayta are able to generate individually user by user based personalised product recommendations and place them alongside the items currently being browsed. They do this by using collective intelligence from their users’ behaviour on-site. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Quite simply, Locayta Product Recommendations  are guaranteed to increase your online conversion rates by providing highly relevant and personalised product suggestions alongside browsing options. As one of the most impactful marketing tools out there,  Locayta Product Recommendations are employed by retailers around the world including Tesco, Boohoo and Superdry, as a way of pushing add on purchases and encouraging customers to increase their spend. Keep reading to hear how Locayta Product Recommendations work and can prove to boost your online sales.

Locayta Product Recommendations

Locayta Product Recommendations  work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values.The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates. 

tesco1

Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Get involved!

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Increasing bottom line numbers such as conversion rates and average basket values works to drive your business forward. Whilst increasing traffic and investing in SEO for many online retailers seems like an obvious option, whilst it does have its merits, working with the existing audience you have visiting your platform and optimising their visits resulting in higher conversions to purchase and larger spends, has a direct impact on your revenues and sales potential. One of the key merchandising features available to achieve this is Product Recommendations. At Locayta, Product Recommendations are highly specialised and employ an intelligently personalised technology based on behavioural algorithms, enhancing the success of these features across retail platforms. Existing clients include  Product Recommendations.

Locayta Product Recommendations

PR

Locayta Product Recommendations gather collective intelligence based upon users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen placed alongside the items currently being browsed.

Increase Conversion Rates

The high level of relevancy and personalisation guarantees a high and effective uptake percentage on product suggestions. Customer actions such as viewing, adding to basket and purchasing, will adjust in real-time influencing the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time – a guaranteed way to increase your conversion rates.

Increase Average Basket Values

Uptake in terms of adding additional items to basket encouraging multiple puchases is dramatically increased with the level of personalisation here. Products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values.

Some user experiences…

Locayta-speech-bubble

Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

British Museum Company

eCommerce Manager, Fabrice Druelle  said, “Locayta offered us a tool we simply couldn’t find elsewhere,” he says. “We have re-skinned our site to make maximum use of product recommendations and give visitors a whole new look and feel with more cross selling opportunities. You can really play with the technology. It’s totally adaptable to our product range and complex merchandising structure. We’re gearing up to tap into the system’s true potential with plans to roll out the full merchandising and search platform in the coming months. It’s an exciting time.”

Paperchase

Adrian Spence, Head of eCommerce, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

Get involved!

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

online_shopping_buying

As an online retailer looking to grow your eCommerce offering, its sensible to weigh up the benefits that certain services can bring to your business. Today, we’re talking through the benefits of Locayta Freestyle Merchandising as well as looking at a key case study of a Locayta client and how they have benefited from launching with Locayta’s merchandising functionalities spanning all elements including behavioural merchandising, search and product recommendations.

Increase conversion rates

Locayta Behavioural Targeting works by marketing specifically to returning users who have previously abandoned baskets without purchasing. Using unique behavioural merchandising algorithms which reviews the users’ previous interactions on your site, Locayta‘s technologies make relevant, tailored and highly personalised product suggestions to your returning customers working to heighten conversions.

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Higher average basket values

Locayta Product recommendations  are unrivalled in the  online merchandising arena. Uniquely, these are strongly based upon the individual user’s behaviour on site, as well as previous users’ behaviour in real time. This works to provide and generate highly personalised product suggestions alongside other purchase options on screen to your customers.

Reduce clicks to purchase

Locayta’s Intelligent Site Search and Navigation provides sites with a “Guided Navigation” framework displaying relevant refinement options allowing your users to drill-down their search. This significantly increases the effectiveness of site search on your eCommerce platform, connecting your customers to your products.

A client experience: Tesco.com

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Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Want More?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

PR

One of the key merchandising features available to online retailers is Product Recommendations. These are commonly found within retail platforms as a way of pushing add on purchases and encouraging customers to increase their spend. In general, Product Recommendations not only serve to enhance your online product offer, they also have the ability to increase your average order values encouraging those higher order transactions. Product Recommendations regularly  come out on top as one of the most highly beneficial in terms of driving sales revenue for online retailers. At Locayta, their Product Recommendations are highly specialised in employing an intelligently personalised technology, enhancing the success of Product Recommendations.

Locayta Product Recommendations

Locayta Behaviour

Using the collective intelligence based upon users’ behaviour on-site, Locayta are able to generate individually user by user based personalised product recommendations alongside the items currently being browsed  By implementing relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased. l customer actions including viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time. a sure fire way to increase your conversion rates.

A user experience…

Locayta-speech-bubble

Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

For more info…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an eCommerce vendor, employing add on features to enhance your online product offer, is a no brainer. All online retail platforms look to increase conversion rates and average order values, and it’s a well known fact that Product Recommendations are one of the most successful and effective eCommerce features and functionalities out there to do just this.

Locayta Product Recommendations

Uniquely, Locayta’s technologies are able to position personalised products alongside the items currently being browsed using the collective intelligence on your users on-site. The technology works to implement relevant, personal and constantly updated product suggestions to your users. The level of personalisation is devised through specially designed behavioural merchandising algorithms; customer actions including viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time. Below are some examples of current user experiences…

tesco1

Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

boohoo

Boohoo.com

Catherine Turner, eCommerce manager said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Paperchase

Paperchase.co.uk

Adrian Spence, Head of eCommerce  explains, “Our products are all about driving newness and offering fresh collections. At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

For more info…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Locayta-Product-Sequencing

Product Recommendations are well established as one of the most successful and effective eCommerce features and functionalities out there. Providing the ability to place personalised products alongside the items being browsed is a quick win when it comes to trying to increase your conversion rates.  Average order values can also benefit from this increasing basket spends and encouraging those higher order values, driving sales revenue. Want to know more about how Locayta Product Recommendations go one step further than this? Keep reading…

Locayta Product Recommendations

Using the collective intelligence on your users on your site, Locayta’s technology works to implement relevant, personal and constantly updated product suggestions to your users. Locayta’s prduct recommendations are unique in their level of personalisation through the use of specially designed behavioural merchandising algorithms. Such user actions on your retail site including viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time.

Some examples…

Locayta-speech-bubble

Locayta client, Mark Wakeley, Change Manager at Tesco says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Catherine Turner, eCommerce manager agreed, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

The next steps… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Locayta-Product-Sequencing

Within online merchandising, Product Recommendations are one of the most important online marketing tools that a retailer can deploy within their virtual offering. With the powerful ability to dramatically improve both conversion rates and average basket order values, they are are known as an online merchandising no brainer.  Locayta Product Recommendations use the collective intelligence on your users on your site, to implement relevant, personal and consistantly updated product suggestions to your users. User actions on the retail site such as viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on the retail site. Today we’re taking a look at a few case studies of Locayta Product Recommendations, how they have worked and are continuing to work for existing clients.

Three Case Studies

Tesco.com

Tesco turned to Locayta Freestyle Merchandising to enhance their online clothing store with the use of product recommendations and more recently accessory recommendations. Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Locayta-speech

Boohoo.com

With the launch of their new website, Boohoo.com were seeking an online merchandising solution to support their growing business.They turned to Locayta who could provide the combination of a robust, dynamic and scalable architecture, together with an extremely flexible implementation. Catherine Turner, eCommerce manager said, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

Paperchase.co.uk

Product recommendations are crucial to online retailing success of stationary retailer, Paperchase. Adrian Spence, Head of eCommerce  explains, “Our products are all about driving newness and offering fresh collections. At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

For more info…

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Most eCommerce vendors will be familiar with Product Recommendations . The ability to position attractive, appealing and personalised products next to products as you browse is a sure fire way to increase your conversion rates.  Product Recommendations also have the ability to increase your average order values boosting basket values and encouraging those higher order values. The fact is of all the merchandising tools, Product Recommendations regularly  come out on top as one of the most highly beneficial in terms of driving sales revenue. Keep reading to find out what Locayta Freestyle Merchandising®  are doing with Product Recommendations that you won’t find anywhere else…

Product Recommendations

As additional product placements on product detail pages within an eCommerce platform, Product Recommendations  act as suggestions to increase add on sales and drive additional revenue. Locayta Freestyle Merchandising® build upon this by providing personalised product recommendations in real-time on your site. Using developed in-house technology, their Product Recommendations are specially configured using behavioural algorithms to use collective intelligence available on your site and on your users making relevant and personal product recommendations which are highly likely to convert to purchase. After implementation, simple actions including viewing products, adding to basket and purchasing the personalised product recommendations on your retail site wil be automatically generated. You can set pre-determined preferences if you wanted to push a certain product or price point.

Case Study

Mark Wakeley, change manager at Tesco Clothing, who is live with Locayta Product Recommendations   says:

tesco1

“Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Adrian Spence, Head of eCommerce at Paperchase, is also live with the technology. He says…

“Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

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The next steps… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.