Tag Archive: Retail


boohoo

Boohoo.com might have been one of the early players in the world of fashion eCommerce soaring to success with their recipe of great product and a willing audience, but their ability to sustain such outstanding online performance stems from strong and strategic merchandising techniques resulting in high conversion rates, increased average basket values and guaranteed customer satisfaction. So how have they done it? Keep reading to find out the secrets behind Boohoo.com’s booming eCommerce success…

Boohoo.com and Locayta…

Upon re-launching their website, Boohoo.com were looking for an online merchandising solution that would let them effectively personalise the way they merchandise their products to different audience segments. They turned to Locayta Freestyle Merchandising for this who offered the combination of a robust, dynamic and scalable architecture, together with an extremely flexible implementation; enabling Boohoo to personalise their merchandising operations, to a high degree. The solution also offered Boohoo Locayta’s fast, accurate and effective Search engine, all of which still continue to serve Boohoo.com to this day.

The features in detail… 

Guided Navigation: Looking to enhance their on site search internal functionality, Boohoo.com implemented Locayta Guided Navigation which uses customised facets allowing Boohoo.com customers to drill-down into options at their convenience via browse, search and refinement stages with choices spanning category, brand, price, colour, size and newness to name a few. This has increased the effectiveness of product search within the Boohoo.com site resulting in improved conversion rates.

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Behavioural Recommendations: These work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. This acts as a value-add service to both help Boohoo.com’s users find what they are looking for. The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, boosting Boohoo.com’s conversion rates.

A word from boohoo.com…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

Catherine Turner, eCommerce manager at Boohoo

What comes next?

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Visual Merchandising

As an eCommerce vendor, when it comes to your online platform, any element of control you can exercise over the display of your product is key. Visual and strategic product placement is a clear influencer in driving sales and increasing conversion rates. Locayta’s Product Sequencing technology enables retailers to realise their potential guiding customers to purchase. Keep reading to find out how existing clients have made employed Locayta Product Sequencing with positive results.

How it works

Developed in-house, Locayta Product Sequencing technology makes use of  Locayta Balance Factor® which allows retailers to determine the product sequencing on any page using metrics important to the retailer, for example, stock levels, price, popularity and margin. This means like never before have retailers has the ability to influence the display of product sequencing across category pages and search results. Once set, the technology can be both automatically programmed responding to user behaviour and updating the ordering of your products according to the guideline,, as well as having the flexibility to be set up by retailers with specific targets in mind.

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The Benefits

Locayta Product Sequencing and Locayta Balance Factor®  provide an important element of control for online retailers and serve to be a highly influential and very flexible method of using visual merchandising, to benefit both your users and your profitability. For existing clients, results show advantages including increased sales between 15 – 30 %, increased basket value, maximised conversions and the attraction of new first time buyers.

Zak Edwards, Founder and Managing Director at Prezzybox, says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

What next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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As an online retailer, seeing what strategic methodologies are being applied across your particular vertical is a helpful indicator to see how your competitors and common interest retailers are aiming to grow their online business. With existing clients including Boohoo.com, Superdry and F&F Tesco Clothing, Locayta’s fashion portfolio is already strong, proving that their ability to offer a truly personalised shopping experience works effectively with this specific customer demographic. Building on this, Locayta Freestyle Merchandising signed over thirty new clients in 2013, many of which cross the fashion vertical. New clients include the likes of Joseph, Internacionale, John Greed Jewellery, Lulu Guiness, Wolf + Badger, AX Paris, Quiz and M&Co to name a few. So why are so many fashion retailers turning to Locayta Freestyle Merchandising to support and grow their online business. Keep reading to find out.

A truly personalised shopping experience for your customers

To offer their customers a truly personal experience, Boohoo.com employ Locayta’s Guided Navigation feature which, using customised facets, has increased the effectiveness of their product search within the Boohoo.com site. The navigation panel displays the customer defined facets for the optimum visual representation of search results with refining options. They have also adopted Locayta’s Behavioural Recommendations, which is based on collective and/or individual user behaviour of users on site, to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values.  Catherine Turner, eCommerce  Manager at Boohoo.com says, “For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

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Visual merchandising from in-store to online

Boohoo.com also employ Locayta’s Rules Based Merchandising technology which serves to create a customised set of rules to control and optimise their customers’ search results via a field weighting system. This allows Boohoo.com to take control over their online sales performance, being able to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives. Catherine continues, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. 

Get involved…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how Locayta Freestyle Merchandising® services have helped fashion retailers around the web, visit www.locayta.com today.

boohoo

As an online retailer, looking to those who have experienced extreme success within the eCommerce world is logical course of action to aim for similar success for oneself. Pure-play online retailer Boohoo.com are a prime example. After launching in 2006, the fast fashion retailer has gone from strength to strength – last December the retailer even managed to more than double its revenues year on year; Sales were up 128%. So why is this? How have Boohoo.com experienced such growth and success over the past seven years?

Alongside an obvious winning combination of great product, great prices and a large and keen customer base, Boohoo have really invested in ensuring the online customer experience is at the highest standard to result in not only a happy customer base, but more successful revenues for themselves. To do this, Boohoo.com turned to Locayta Freestyle Merchandising  to help manage their on-site search as well as their visual merchandising functionalities.  Locayta were able to offer a dynamic and scalable architecture as well as extremely flexible implementation resulting in personalised merchandising and a fast accurate and effective on-site search.

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Key deliverables identified here include advanced guided navigation, which intelligently presents search results in a intuitive navigation framework, visual merchandising, translating traditional in-store visual merchandising techniques online, behavioural recommendations, which uses customer behaviour to place, promote and display products in order to maximize retail sales revenue and finally  rules based merchandising functionality which has proven to increase sales by 15 – 30%.

What do Boohoo.com say?

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

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Get involved…

The features discussed assist online retailers like Boohoo.com to increase their site searchability and product findability for their online customers.  The result for online retailers include less clicks to purchase, increased online purchases, improved customer satisfaction and retention  and greater control over their online sales performance. Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

boohoo

As one of the top ten fashion eCommerce businesses of recent years, boohoo.com have experienced unprecedented success in the online world and have excelled within the online women’s clothing space expanding internationally. Known to offer a dynamic and scalable architecture as well as extremely flexible implementation, Boohoo.com opted to use Locayta Freestyle Merchandising technology to improve their online offer. Resulting in optimised online merchandising as well as a fast, accurate and effective on-site search. Keep reading to find out more.

Boohoo.com and Locayta

Upon re-launching their site, Boohoo.com opted to work with Locayta Freestyle Merchandising to enhance their online merchandising and site search functionality. This included guided navigation which uses customised facets to increase the “search-ability” of products by displaying facets for the optimum visual representation of search results with refining options. Locayta also worked with Boohoo.com to implement complex interactive templates including a feature which allows users to “quick view” products without navigating away from the search results, encouraging lower clicks to purchase.

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In addition, Boohoo.com worked with Locayta to launch Behavioural Recommendations which are based on collective and/or individual user behaviour, and work to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values. In connection with this, Boohoo.com also employ Rules Based Merchandising from Locayta which enables them to create a customised set of rules to control and optimise their customers’ search results via a field weighting system.

All of the above features discussed work to help Boohoo.com take control over their online sales performance and giving them the power to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives.

Feedback from boohoo.com

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For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

Catherine Turner, eCommerce manager at BoohooHow to get involved…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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The simple answer is, yes. As an online retailer, the priority lies with driving sales, generating revenue and increasing the profitability made from the products you are trying to sell to your virtual customer.  Any strategies or special features you can apply to help connect your customer to the correct product and that all important point of purchase, the better for you as a business. Today We’re going to discuss the features available at Locayta.com to enhance your online search.

Locayta Search

With the ability to raise sales by up to 30%, Locayta Search is enjoyed by clients big and small including the likes of Tesco.com, Boohoo.com and Superdry.com. As one of the most specialist online merchandising in the market, Locayta believe many online retailers are poorly served by their internal on-site search. Priding itself in a unique and well researched and practised approach, Locayta Search learns from user behaviour unlike any other. Documenting and reacting to customer interactions through the use of behavioural algorithms, as well as providing the ability for retailers’ own strategic objectives to be thrown into the mix, Locayta Search provides the perfect balance looking after the interests of both the customer, and the retailer.

Intelligent Navigation: Locayta’s Search Engine, provides intelligent site search and navigation for websites. Site search results are provided within a “Guided Navigation” framework on the web-page, displaying the relevant refinement options (“Facets”) available to the user and allowing them to drill-down using those refinement options.

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Auto-Complete: As soon as your customers start typing in the search box of your website, Locayta’s auto-complete function will recommend likely product and search terms.

Spell Correction: Locayta Search will catch any misspelling, mistyping or misunderstanding including the most vague search impulse!

Amongst the many other merchandising services available from Locayta, the above Locayta Search features come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

When looking at examples of online retail success stories, boohoo.com jump out as one of the best out there. The fast fashion affordable retailer has cemented itself officially in the top ten fashion eCommerce businesses of recent years. Getting into this position doesn’t happen overnight. What are they doing so well? For their on-site search and visual merchandising functionalities, Boohoo.com chose Locayta Freestyle Merchandising; known to offer a dynamic and scalable architecture as well as extremely flexible implementation, Boohoo.com  now feature personalised merchandising and a fast accurate and effective on-site search.

Boohoo.com say…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

What features?

To enhance their on site search functionality, Boohoo.com employ Locayta’s Guided Navigation feature which, using customised facets, has increased the effectiveness of product search within the Boohoo.com site. The navigation panel displays the customer defined facets for the optimum visual representation of search results with refining options. They have also adopted Locayta’s Behavioural Recommendations, which is based on collective and/or individual user behaviour of users on site, to generate highly likely product recommendations, as a value-add service to both help their users find what they are looking for, as well as drive average order values. Boohoo.com also make use of Locayta’s Rules Based Merchandising technology, creating a customised set of rules to control and optimise their customers’ search results via a field weighting system. This allows Boohoo.com to take control over their online sales performance, being able to skew results towards stock levels, timed promotions or certain product sets, in order to achieve their objectives.

The next steps…

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Helping to connect your customers to your products in a clear, concise and effective manner is the most productive way of increasing conversions and average basket order values. Enabling your customer to find the product they are looking for is often one of the biggest challenges within the online merchandising market. Taking an approach which learns from online user behviour to provide a better service is one that will succeed. Locayta Search has done just this. Read on to find out more on how this and the rest of the Locayta Freestyle Merchandising feature set can enhance your conversions and sales.

Locayta Search

Believing that most websites are poorly served by their in-site search functionality, Locayta have become highly specialised and expert within the on-site search field.  Locayta provides the site search for clients including, Tesco, Boohoo and Prezzybox.  Locayta Search is specifically optimised for finding products on your site and is fully integrated into the Locayta Freestyle Merchandising platform. So how does it work? Utilising some of the most sophisticated search technologies available, Locayta Search is able to use the information on your site and learns from what customers are searching for.

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It provides sophisticated features including the following…

Intelligent Navigation:  This presents products within a guided navigation framework,  displaying several relevant refinement options available to the user and enabling them to drill-down using those refinement options.

Predictive type-ahead: This intelligently suggests products and alternative search terms based on the collective intelligence both your users and products and your product catalogue. It is specifically optimised for your data and your site requirements.

Spell Correction: 50% of search queries are misspelt causing visitors to leave having not found what they are looking for. Locayta’s technology will catch any misspelling or miss-typing and is able to understand even the weakest search term.

Locayta Balance Factor®: This unique technology developed in house, enables you to merchandise the ordering of products on site adjusting search results based on metrics such as margin, popularity, newness to site and stock availability. This enable search driven merchandising on site.

Case Study:

Prezzybox

For Prezzybox, Locayta has delivered results beyond expectations. “It’s been a revelation,” says Edwards. “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What’s Next?

To see Locayta Search in action and find out more on how the services can enhance your current online performance, visit www.locayta.com today.

boohoo

There’s no denying that of all the eCommerce success stories over the past few years, boohoo.com makes it to the top of the list. Based in Manchester and honing from humble beginnings, boohoo.com has only been eight years in the making and have already made it officially into top ten fashion eCommerce businesses of recent years. So how did they acheive such rapid success? Keep reading to find out.

Locayta and Boohoo.com

As well as many other factors, the online merchandising and effective site search at boohoo.com have been some of the key success drivers for the business. To ensure they were reaching their potential in terms of merchandising, boohoo.com turned to Locayta. They wanted to personalise the way they merchandised their product mix to segmented audiences as well as offer an unrivalled search functionality.

To acheive this, Locayta worked with boohoo.com to deliver advanced guided navigation to  visual merchandising during product browsing as well as personalised product recommendations and rules based merchandising to push conversion rates and average order values.

Locayta Review from boohoo.com

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This is what eCommerce Manager at boohoo.com, Catherine Turner, had to say about the technology…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

 

Next steps…

To find out more about the functionalities available at Locayta used by boohoo.com and to see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com to

 

The positioning iof product within all forms of retail must be strategically planned and carefully merchandised to optimise any opportunity to guide the customer to purchase. This practice has been perfected for in-store / physical merchandising, but the online equivalent is a little trickier. So where does Locayta Product Sequencing come into it? Keep reading to find out.

Locayta Product Sequencing

Visual Merchandising

Locayta Product Sequencing determines the exact order of products on your category pages and in search results within your online platform. It has advanced delivery and a unique element of control, meaning you can pre-determine the order in which your products are displayed by anything from stock levels, price, newness, popularity or margin. Using Locayta Balance Factor®, you can place business rules and weight their importance, influencing your product ordering according to rules pre-determined by you. Once set, Locayta Balance Factor® automatically updates the ordering of your products according to the guidelines. In addition to this, Locayta Product Sequencing allows you to manually manipulate your product displays should this be necessary. All of this is actioned through Locayta’s Control Panel.

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This two pronged approach means the technology allows you to consider the presentation of product in terms of statistical metrics which make sense financially, as well as more creative and visual manual influence, such as matching colour schemes, trend collections or certain product areas. Locayta also provide various additional visual merchandising features including Brand Adjacency and Product Recommendations.

The Benefits

Locayta Product Sequencing helps to engage and compel your customers to purchase. It’s a highly influential yet very flexible method of using visual merchandising to benefit both your users and your conversion rates.  Locayta Product Sequencing produces higher retention rates as well as increased customer satisfaction. It has been proven to increase basket value, maximise conversions and entice new first time buyers.

Some Reviews…

boohoo

Locayta client Catherine Turner, eCommerce manager at Boohoo, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

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Founder and managing director at Prezzybox, Zak Edwards, says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What Next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.