Tag Archive: Superdry


Urban clothing retailer Superdry, have experienced unprecedented success within both the on and offline market. They approached Locayta to help with the international expansion of their ecommerce offer.  Using a winning combination of Locayta Freestyle Merchandising® services, Locayta have revolutionised their online retail performance. These include both Visual Merchandising and Guided Navigaion.

Locayta-speech

Chris Griffin, Head of eCommerce at Superdry said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in”. Chris added, “The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

Visual Merchandising
Superdry
 The ability to manipulate the visual display of your online platform has the power to impact your entire performance. Locayta’s visual merchandising technology allows Superdry to manually manipulate their displays, responding dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. In addition, with the use of balance factor technology, Superdry can schedule sequencing in advance for time sensitive promotions as well as manage the display of brands across their site.
Guided Navigation
 
Locayta-behavioural
 An intelligent navigation search enables users to locate the correct product quickly and efficiently. Using Locayta’s technology, Superdry’s customers  are able to streamline their search options and pinpoint their purchase. Customers can personalise their search with various options such as size, category, colour and price.  The technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being generated resulting in increased conversion rates and average order values.

What Next?

Amongst the many services available from Locayta, all the above mentioned technologies come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

 

ID-10069442

January is well known in the retail world as a critical transactional period. During this time retailers launch their biggest sales of the year and ensuring they perform well, especially online, is of utmost importance having become an area of focus and growth for most retail businesses. Ensuring your promotions receive the best reaction possible online is not an easy task with the amount of competition in this arena, so how can you try to ensure yours performs well? We’re taking a look at Locayta client Superdry.com, to see how they use Locayta’s technology to ensure the performance of their retail site meets expectations.

 
For the Superdry shopper finding the correct product quickly and efficiently is paramount, especially in periods of promotion.  Locayta’s Intelligent Guided Navigation facilitates a quick, slick and seamless shopper experience allowing customers to streamline their search options in mere moments and pinpoint their purchase with ease. By enabling customers to personalise their search with options like size, category, colour and price, the technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed. In addition, add on features including spell correct and auto complete, Superdry can be assured that customers will never experience a failed search result.
Superdry
 
Superdry have employed Locayta’s visual merchandising technology which allows them to manually manipulate their visual displays quickly and easily. By organising the appearance of their online store, Superdry can create engaging product displays and compelling promotions. Locayta’s technology responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web.

Some feedback…

ID-10031547

Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance has generated phenomenal, if not unprecedented success for us. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

The next steps…

Amongst the many services available from Locayta,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

As one of the biggest success stories of retail in recent years (Superdry have experienced unprecedented retail boom), it’s safe to look to them as an example of how to get eCommetce right.  Superdry use a combination of Locayta Freestyle Merchandising® services including Visual Merchandising and Guided Navigaion which have helped them to grow  their following and online sales to more than 30 countries worldwide.  Keep reading to find out how they did it.

Locayta Behaviour
Guided Navigation
 
An intelligent navigation search  is able to facilitate a speedy, slick and seamless shopper experience, as for the Superdry shopper, finding the correct product quickly and efficiently is paramount.  To implement this, Superdry have employed Locayta’s techbology which allows customers to streamline their search options in mere moments and pinpoint their purchase with ease. The guided navigation search engine technology from Locayta, enables customers to personalise their search with options like size, category, colour and price.  This
 technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed.
 
Product Sequencing
Superdry have acknowledged the critical importance of visual merchandising to drive sales. As a result, they have turned to Locayta’s technology which allows them to manually manipulate their displays quickly and easily. It also responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web, not only for Superdry but also other clients including Boohoo and Tesco.
Implementing such technology discussed has been highly beneficial to Superdry as a business; customers enjoy a fuss-free purchasing experience whilst the brand itself has seen sales increase by up to 19%.

Some feedback…

Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

If you want to know more about the features we have discussed above, you can visit www.locayta.com for a quick, FREE and easy demo here.

Market leader in e-commerce technology Magento is enjoying significant growth during Autumn 2012. In September reports were published confirming that Magento is enjoying a 31.4% market share across all versions of the platform, with an impressive 125,000 businesses worldwide choosing the provider to power their e-commerce sites.

Continue reading

This week news is out that a properly localized eCommerce site can increase sales by up to 10 times. In a booming global market retailers are seeking ever more sophisticated ways to engage, convert and retain customers. Particularly buoyant markets in Europe, Brazil, China and India present all kinds of issues to consider in localization – not least overcoming language barriers and adapting to locally favoured payment methods.

Continue reading

During Britain’s global exposure this Summer the British Museum Company has used clever online merchandising to maximise ecommerce revenue from London 2012 and the Diamond Jubilee. Read on to find out how…

Continue reading

After days of anticipation the news is finally here: Britan has won our first Olympics gold medal. For UK fashion retailers there’s a winning streak going on as well, with Net a Porter, House of Fraser and Aurora Fashions all named as winners at the recent Internet Retailing Ecommerce Birthday Party Awards.

Continue reading

This week ecommerce news is awash with cultural debate. China has been confirmed in a new report as the fastest growing online economy, according to AT Kearney‘s 2012 Ecommerce Retail Index. Amazon, meanwhile, have announced their ambitions to get a piece of Brazil’s £10.5 million online boom with the launch of a new digital strategy for the Portugese speaking market.

Continue reading

Not only has the internet transformed our ability to stay in touch across the world, it’s revolutionised our ability to do business too. No more so than in ecommerce, where we see emerging markets booming. Continue reading

When it comes to investing in your online platform it’s easy to become overwhelmed. Whether you’re a new ecommerce player or an established retailer, the point of site investment is to get your site generating revenue for you. It can be tricky to whittle down the wealth of options and make an educated decision on the best optimisation strategy for  your online platform. Here’s our guide to the key areas of investment for a mutually beneficial outcome for both yourself and your customers.

Sales Speak: Converting visitors to  sales is the ultimate goal of any ecommerce site, so it makes sense to concentrate your time and efforts in this area. Analysing the customer journey and identifying the critical point at which a visit becomes a sale is hugely beneficial to your business.  Locayta Freestyle Merchandising® facilitates upgraded functionality across various aspects of your site to help you understand your customers and better service their needs.

Finding a Needle in a Haystack: A key example of Locayta’s Freestyle Merchandising is enhanced guided navigation. For  online shoppers, finding their desired product quickly and efficiently is of upmost importance. Losing them at the search stage is a common problem for  online retailers. Using a rules based feature set, Locayta helps merchants implement a streamlined search procedure that allows users to personalise their search with various options like size, category, colour and price. This delivers targeted results and increases the  likelihood of showing them the right products and hence converting them to purchase.

Visual Aids: As shopping is a such an interactive experience, online purchases depend highly upon what is displayed on screen. Manipulating site search results and  categories to look visually appealing has the power to increase basket value as well as maximising conversionsenticing new first time buyers. Locayta’s visual merchandising technology  allows efficient, effective and dynamic sequencing of products which will enhance your sales, and can be configured to operate automatically or via manual input as desired.

Make your solution work for you: Locayta visual merchandising also has the power to respond dynamically to your site’s metrics data. Whether it’s stock availability, popularity or newness, the software sequences product displays appropriately and automatically. You can manipulate the display of particular brands across your site, as well as being able to schedule sequencing in advance for time sensitive promotions. This unique software is called upon Locayta Balance Factor®, and it’s revolutionising visual merchandising across the web. You can enjoy complete control over your site displays and adapt them to your specific  stock,  products and your promotions.

Up selling: Once you have your customer in the purchasing mindset, it’s important to make the most of it. Implementing a system that dynamically generates relevant, compelling and intelligent product recommendations alongside purchases is proven to drive sales and increase basket value. Locayta’s Freestyle Merchandising technology dynamically generates the appearance of such products to make the most of your customer’s buying habits.

Time is money: Investing in your site should save you time, not cost you more of it. Implementing the features discussed above has in the past posed a big technological challenge to online platforms involving time consuming, static and clumsy site management. All the elements of Locayta’s Freestyle Merchandising technology are designed to work with your site to enhance your sales and streamline the management of your site.

Locayta are market leaders in ecommerce solutions  for clients including Boohoo.com, Superdry and Tesco. Each of these leading brands have  seen a significant increase in sales  – up to 19%, as a result of implementing these technologies. For more information on Locayta Freestyle Merchandising, find out more by visiting www.locayta.com for a quick, FREE and easy demo.