Tag Archive: Tesco


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Tesco are one of Britain’s biggest retail chains and truly pioneered the online market when setting up their eCommerce offer. As we all know this platform continues to grow and increase in size across all product verticals, the challenge kicks in when it comes to ascertaining how big online retail players can continue to optimise their offer and stay ahead of the curve ensuring continual expansion? Tesco.com turned to Locayta Freestyle Merchandising to do just this in order to drive sales on their clothing online platform. Keep reading to find out more.

Locayta Product Recommendations

Synonyms

As one of the most advanced and developed technologies out there, Locayta Product Recommendations  are guaranteed to increase your online conversion rates. The technology is able to generate individually user by user based, highly relevant and personalised product suggestions alongside browsing options to your users which are placed alongside the items currently being browsed. Product and accessory recommendations track and analyse the behaviour of shoppers – from items searched to products added to baskets and purchased. This data enables Locayta to suggest highly relevant additional items to shoppers at every point across the user journey, from initial search to point of purchase. Recommendations are made in real time, delivering the fast, value adding service consumers expect from modern ecommerce sites. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. They were so impressed with the performance of the technology that they are now planning to roll out the entire Locayta Freestyle Merchandising platform to Tesco Clothing.

A Review from Tesco… 

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Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

Get Started… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Balance Factor

When a new technology hits the online merchandising world, there’s a good chance it will revolutionise the way, as online retailers, we run our eCommerce businesses. Locayta Balance Factor® has managed to do just this providing you with more control than ever before. As well as enabling retailers to determine the exact sequence of products on any page of their retail site, the revolutionary technology also facilitates search driven merchandising on your retail site. Keep reading to find out more on how these elements of control can help maximise your profitability.

Balance Factor for Search

Locayta Form

As well as field and specific search term filtering in search, Locayta have developed a balancing technology that allows search results to be skewed by other metrics such as popularity or profit margin to ensure results are beneficial to you the retailer. Using Locayta Balance Factor® in search allows retailers to control the sequencing of search results and to boost certain products to the top of the search results list based on the metrics that are important to you, be it profitability or stock levels for example. The amount by which results are skewed can also be controlled using a “Balance Factor”  which is a percentage value between 0% (results are not skewed) and 100% (results are skewed).

 

Balance Factor for Merchandising

When it comes to merchandising, Locayta Balance Factor® works similarly by combining metrics selected by the retailer to dynamically generate the sequence of products on category pages; these can be anything from popularity, price, margin, newness to site and stock availability. In addition to Balance Factor, Freestyle Merchandising® includes tools to help retailers manually sequence the order of products on a page  as well tools for dealing with the problem of brand adjacency.

Some Feedback…

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For Locayta client Prezzybox, Balance Factor has delivered results beyond expectations. “It’s been a revelation,” says Founder and managing director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

What next?

Balance Factor can be used in conjunction with Locayta’s searchmerchandising and product recommendation tool kit. It’s easy to set up, configure and run. Want to know more? Contact the Locayta team directly for  advice and a detailed look at what Locayta Balance Factor® can do!

Balance Factor

As an online retailer, maintaining control of your product display online is no easy task. To ensure that your online platform continues to build revenue and perform effectively, strategic methodology is needed making for the stategic positioning of product across your online portfolio. But how? Newly developed technology called Locayta Balance Factor does just this by employing practical data from your users’ behaviour, as well as strategic influences from yourself to dynamically control your product display. Keep reading to find out how this technology has revolutionised online merchandising for clients including Tesco.com, to boost average order vales and conversion rates.

What is Locayta Balance Factor?

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As a key feature of Locayta’s search and merchandising suite, Locayta Balance Factor  has been developed by our in house team of programmers on a bespoke basis and is a unique registered technology. The technology serves to ensure that whilst you’re showing your customers the products they most want to see, you’re also showing them the products that you, the retailer, most need to push. In this way Locayta Balance Factor  enables you to optimise your stock levels and sales revenue opportunities.

What are the benefits of Locayta Balance Factor?

Maximise your profits: Whatever external factors influence the margin you are able to make on certain products, Locayta Balance Factor allows your to manage sales of the right products for you at the right time. By logging in to the simple Control Panel, Locayta allow you to determine the products that you want to sell or need to push. By setting a percentage determining to what degree you want to prioritise certain products, you are truly in control of your sales. Customers will still enjoy the same high level of accuracy on search results and drill down pages, but will be shown products first which help to maximise your profit.

Handle fluctuating stock levels: Again, dependant on external circumstances, you can be left with large amount of stocks online which need to be cleared. Locayta Balance Factor does all the hard work for you. By once again using the Control Panel, you are able to determine exactly which stock you need to prioritise, and this is then influenced in all search resutlts and browsing category pages.

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Manage your brands: As a multi-brand retailer, keeping your external brands happy is key. Ensuring you are able to offer an attractive platform for brands to come on board as well as maintaining existing relationships is essential.   Locayta Balance Factor enables you to prioritise specific brands whilst Brand Adjacency means you can control which brands appear near each other, or not as the case may be.

Some reviews… 

Managing Director at Prezzybox.com,  Zak Edwards said, “It’s been a revelation. We have total control. We use  Locayta Balance Factor® to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Chris Griffin, Head of eCommerce at Superdry.com agreed, “Locayta offered the perfect combination of tools to control our search and merchandising. Our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. Our e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Want to know more?

Take a look at our 5 minute tour, or contact the Locayta team directly for bespoke advice and a detailed look at what Freestyle Merchandising can do for you.

britihs-museum

As an online touch point for a world renowned national landmark, the British Museum website receives a global audience of tourists, enthusiasts and experts daily, playing a vital role in generating revenue for separate registered charity the British Museum. When re-launching their online platform, the British Museum turned to Locayta Freestyle Merchandising to help optimise the performance of their online retail offer.

The technology…

When considering ways to optimise their retail performance online, the British Museum have implemented Locayta Product Recommendations. These provide their customers with tailored and relevant add-on purchase suggestions using behavioural algorithms based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time. The British Museum also opted to install Locayta’s Intelligent Search technology. This works to enhance the usability of their platform enabling users to find what they are looking for with key features including intelligent navigationspell correction and auto-complete. These internal search features ensure that all customers’ search queries result in positive and productive search results by catching all possible misspellings.

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The results… 

eCommerce Manager Fabrice Druelle said, “Locayta offered us a tool we simply couldn’t find elsewhere”.

The experience…

To provide additional flexibility for the British Museum, Freestyle Merchandising provide an easy-to-use control panel interface. Fabrice commented, “It’s a very usable platform. The dashboard is simple to get to grips with and you can really play with the technology” he says. “It’s totally adaptable to our product range and Locayta are very keen to collaborate on further developments. It’s a case of simply picking up the phone and suggesting amendments. They go out of their way to add our ideas to their portfolio. All you have to do is ask and Locayta are right there to help.”

The possibilities…

The British Museum feel there’s much more potential in Locayta Freestyle Merchandising, “In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.” “Currently we’re probably using about 15% of what Locayta can really do. I would like to see that grow to 80%. We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

The next steps…

Locayta Product Recommendations and Locayta Search are available as part of the full Locayta Freestyle Merchandising® package. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Tesco are one of the UK’s largest growing retail operations, and launching their broad and varying product range online, has experienced unprecedented success. In addition to this, recent months have seen the retail giant roll out its online grocery home shopping business to more than 50 cities overseas, and growth in all markets – including the UK – has reportedly been strong.

So how have they done it? “This performance,” said Tesco chief executive Philip Clarke, “was driven by a further improvement in our food business in-store and a strong contribution from online, which included our biggest ever week for internet sales, a successful first Christmas for Grocery Click & Collect and a better performance for Tesco Direct, our online general merchandise business.” With a strong amount of online focus and competition fierce, Tesco needed to ensure their online retail offer was performing at optimum levels. With a need and desire to offer the Tesco customer a user friendly yet sales enhancing experience online, Tesco turned to Locayta to help optimise their online retail offer with their Product Recommendation technology.

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Locayta’s Product Recommendations

Tesco.com turned to Locayta’s Product Recommendations to help enhance their average basket order values and conversion rates. The technology works by generating  highly relevant and personalised product suggestions which are placed alongside the browsing pages and product detail view pages. Product Recommendations are widely known as one of the most impactful and effective online merchandising tools in the market, but Locayta’s technology is unique in offering an extremely high level of relevancy and personalisation. They achieve this by working in real time and use intelligent behavioural merchandising algorithms to harness collective information based on the user behaviour on Tesco’s site. This information is then used to make relevant and personal product recommendations to the Tesco customer, benefiting both the Tesco online customer, and Tesco as a business.

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Mark Wakeley, Change Manager at Tesco Clothing commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support”. He added,  “We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

For more information on  Locayta’s Product Recommendations, visit www.locayta.com today.

casestudiesBM-home-page

The British Museum website serves a global audience of tourists, visitors and enthusiasts and serves as a key source in generating revenue for the charity raising funds to maintain the museum. Providing their online audience with a streamlined, easy and intuitive shopping experience with their huge array of gifts, membership and ticketing options is a challenge.

What is the technology involved?

Locayta have installed their Intelligent Search technology which has helped to enhance the usability of the British Museum platform. Users are now able to easily find what they are looking for quickly and conveniently with key features including intelligent navigationspell correction and auto-complete. These work together to catch all possible misspellings and ensure 100% productive search results.  In addition, Locayta have implemented their Product Recommendations to provide tailored and relevant add-on purchase suggestions to their customer. The technology uses behavioural algorithms based on what has been searched for, added to basket and purchased by both the individual customer and all other previous users. Locayta then tracks the individual user journey to adjust product recommendations in real time.

Locayat Shop Window

How easy was the technology to use?

Ecommerce Manager at British Museum Company, Fabrice Druelle, appreciates the way Locayta Freestyke Merchandising is able to handle the British Museum Company’s complex merchandising set up. “It’s a very usable platform. The dashboard is simple to get to grips with and you can really play with the technology” he says. “It’s totally adaptable to our product range and Locayta are very keen to collaborate on further developments. It’s a case of simply picking up the phone and suggesting amendments. They go out of their way to add our ideas to their portfolio. All you have to do is ask and Locayta are right there to help.”

How effective was the technology?

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Locayta Product Recommendations and Locayta Search have increased sales across the web by up to 19%  for clients including Tescoboohoo.com and Paperchase. Fabrice further commented, “Locayta offered us a tool we simply couldn’t find elsewhere. In the past we were under using the platform, but now we are planning to develop the system’s capabilities as part of our future plans. We have re-skinned our site to enhance the use of product recommendations and give visitors a whole new look and feel with maximised product placement and cross-selling potential.” He added, “We’re gearing up to tap into the system’s true potential and we hope to roll out the full merchandising and search platform in the new fiscal year. We have truly engaged with Locayta. We enjoy the personal relationship as well as the power of the technology. It’s an exciting time.”

Can I integrate these functionalities within my retail site?

Yes. Locayta Product Recommendations and Locayta Search are part of the full Locayta Freestyle Merchandising® package. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

 

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As a technology company constantly working on new functionalities within the online merchandising arena, here at Locayta we’re really proud of our Freestyle Merchandising® innovations. Following extensive feedback from clients including the likes of Tesco.com, Superdry.com and boohoo.com, its proven that our search and merchandising functionality works to drive revenue, conversions and order values. Amongst the full feature set, one of our most unique is Locayta Balance Factor®. This provides the ability for retailers to employ both search driven merchandising as well as enabling retailers to determine their product sequencing on any page of their retail site.

What is Locayta Balance Factor?

Balance Factor is a key feature of Locayta’s  technology, specifically within search and visual merchandising remits. Developed in-house by the Locayta team, the technology has been developed on a bespoke basis and is a registered technology. With the key theory being in the name, the technology is unique in providing the perfect balance of showing your customers what they want to see, as well as showing them the products you as the retailer, most want to promote. This works two fold in ensuring conversion from your customer, as well as allowing you to manipulate and optimise your stock levels in terms of revenue.

Maximise profitsLocayta-Shop-Window-2

As an online retailer, maximising profits will be at the top of your list. Using Locayta Balance Factor®, you have the ability to prioritise product positioning on both search results and category pages, to optimise those products that make the most margin and earn you the most revenue. Using the same theory you can also use the strategic positioning technology to position products you may have a large amount of stock on, in optimum locations.  You can do this using the simple dashboard in the Locayta interface, select specific products and tell Balance Factor by what percentage you want to prioritise those listings in results and displays. Your customers will still enjoy the same high grade web performance they expect, but will be shown those lines and products first to maximise your profit.

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A client experience:

Chris Griffin, Head of Ecommerce at Superdry.com says…

“Locayta offered the perfect combination of tools to control our search and merchandising. Our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. Our e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

What next?

Balance Factor can be used in conjunction with Locayta’s searchmerchandising and product recommendation tool kit. It’s easy to set up, configure and run. Want to know more? Contact the Locayta team directly for  advice and a detailed look at what Locayta Balance Factor® can do!

Locayta Freestyle Merchandising currently drives sales for a wide portfolio of clients big and small including BoohooSuperdry and Tesco.To do this, Locayta have an effective and productive approach targeting three key areas of functionality within your virtual platform, Site Seach, Product Recommendations and Visual Merchandising, to develop an enhance the performance of a retail platform resulting in an advanced and highly upgraded the level of merchandising for their clients’ sites. Keep reading to find out more.

Product Sequencing

Visual Merchandising: Locayta’s technology uniquey gives you the retailer the ability to translate traditional in store visual merchandising, online. Employing behavioural targeting technology, Locayta are able to use current on-site user behaviour to affect and improve the success of product sequencing on both category pages and search results pages. As this display learns from user behaviour and constantly updates, for existing clients at Locayta, this has resulted in Increased average revenue, reduced clicks to purchase, higher retention rates and increased customer satisfaction. Locayta provide the .

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Site Search: Locayta believe most retailers are poorly served by their on-site search functionality. In contrast, they offer a fully featured intelligent search, which once again uses behavioural targeting, and learns from user actions on-site to produce effective search results ensuring your customers always find what they are looking for. As one of the most sophisticated search technologies available, Locayta search learns what your customers are searching for delivering the right products quickly and accurately resulting in increased customer satisfaction and higher click through rates.

Product Recommendations: Uniquely, Locayta’s technologies are able to position personalised products alongside the items currently being browsed using the collective intelligence on your users on-site. The technology works to implement relevant, personal and constantly updated product suggestions to your users.

In summary, retailers can expect on average an increase of 19% in revenues after deploying Locayta Search, Recommendations and Merchandising.  Complete your details in this form here to receive a complementary copy of Best Practices in Online Retail and get a free Locayta Freestyle Merchandising demo. 
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As one of the largest companies in the UK, Tesco.com have a variety of tools at their disposal when it comes to optimising their online offering. Looking to boost their profitability across their virtual platform, Tesco.com turned to Locayta Freestyle Merchandising to explore their visual, behavioural and internal search merchandising technologies. . Keep reading to see how this is making a difference for them.

Tesco & Locayta Freestyle Merchandising

Since launching eleven years ago, Tesco.com’s eCommerce presence has gone from strength to strength including a online sales growth of 15% reported across their product portfolio in 2011. We;re discussing below the specific features taken on by Tesco.com from  Locayta Freestyle Merchandising and how they have impacted their online performance.

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Locayta’s Product Recommendations: Tesco.com employ this technology as a tool to increase their online conversion rates. The functionality generates highly relevant and personalised product suggestions alongside the browsing pages. As one of the most impact-full and effective online merchandising techniques in the market, this saw an immediate effect on Tesco.com’s sales and specifically with Lcoayta, the level of relevancy and personalisation here is key. and Working in real time, Locayta’s unique technology makes tailored suggestions using intelligent behavioural merchandising algorithms. These harness the collective information based on the user behaviour on Tesco’s site, to make relevant and personal product recommendations enhancing average basket values.

Locayta Product Accessory Recommendations Developing upon  Locayta’s Product Recommendations, this feature employs Locayta’s unique Balance Factor® technology which is developed in house. Providing Tesco.com with the ultimate control when it comes to the presentation of their product recommendations, the technology is able to sequence the products in a specific way, resulting in a smooth, relevant experience for Tesco’s users that will help to convert them into regular loyal customers who know they can depend on Tesco to find what they need. Both of the above technologies can be set up to work automatically based upon user behaviour.

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Tesco.com – Some Feedback

Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

For more information on Locayta’s services, visit www.locayta.com today.

As one of the biggest success stories of retail in recent years (Superdry have experienced unprecedented retail boom), it’s safe to look to them as an example of how to get eCommetce right.  Superdry use a combination of Locayta Freestyle Merchandising® services including Visual Merchandising and Guided Navigaion which have helped them to grow  their following and online sales to more than 30 countries worldwide.  Keep reading to find out how they did it.

Locayta Behaviour
Guided Navigation
 
An intelligent navigation search  is able to facilitate a speedy, slick and seamless shopper experience, as for the Superdry shopper, finding the correct product quickly and efficiently is paramount.  To implement this, Superdry have employed Locayta’s techbology which allows customers to streamline their search options in mere moments and pinpoint their purchase with ease. The guided navigation search engine technology from Locayta, enables customers to personalise their search with options like size, category, colour and price.  This
 technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed.
 
Product Sequencing
Superdry have acknowledged the critical importance of visual merchandising to drive sales. As a result, they have turned to Locayta’s technology which allows them to manually manipulate their displays quickly and easily. It also responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web, not only for Superdry but also other clients including Boohoo and Tesco.
Implementing such technology discussed has been highly beneficial to Superdry as a business; customers enjoy a fuss-free purchasing experience whilst the brand itself has seen sales increase by up to 19%.

Some feedback…

Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

If you want to know more about the features we have discussed above, you can visit www.locayta.com for a quick, FREE and easy demo here.