Tesco are one of Britain’s biggest retail chains and truly pioneered the online market when setting up their eCommerce offer. As we all know this platform continues to grow and increase in size across all product verticals, the challenge kicks in when it comes to ascertaining how big online retail players can continue to optimise their offer and stay ahead of the curve ensuring continual expansion? Tesco.com turned to Locayta Freestyle Merchandising to do just this in order to drive sales on their clothing online platform. Keep reading to find out more.
As one of the most advanced and developed technologies out there, Locayta Product Recommendations are guaranteed to increase your online conversion rates. The technology is able to generate individually user by user based, highly relevant and personalised product suggestions alongside browsing options to your users which are placed alongside the items currently being browsed. Product and accessory recommendations track and analyse the behaviour of shoppers – from items searched to products added to baskets and purchased. This data enables Locayta to suggest highly relevant additional items to shoppers at every point across the user journey, from initial search to point of purchase. Recommendations are made in real time, delivering the fast, value adding service consumers expect from modern ecommerce sites. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. They were so impressed with the performance of the technology that they are now planning to roll out the entire Locayta Freestyle Merchandising platform to Tesco Clothing.
Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”
Amongst the many services available from Locayta, Locayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.