Tag Archive: Visual merchandising


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As an online retailer, one key area of investment is bound to be display advertising across other online platforms including blogs, portals, social networking or content sites. Such advertising proves to be an effective method of extending your reach and driving more customers onto your retail site. Locayta Shop Window goes one step further.  The click-to-buy shopping widget appears directly on those third party sites enticing those larger audiences directly to buy increasing your conversion rates dramatically. Keep reading to find out more.

The Benefits of Locayta Shop Window

Locayta Shop Window is an innovative, dynamic and appealing way of expanding your sales channels, increasing reach and your return on investment from your existing display advertising costs. In addition it is cost efficient and easily deployed. Giving you the potential to extend your online reach, Locayta Shop Window brings your site and purchasing options directly to a new audience enabling them to browse and search your product catalogue, view product detail pages, add or remove items to their wish list, and add or remove items from their shopping basket, all within the interface still remaining on the third party site. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

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How it works…

Locayta Shop Window uses an innovative web service which stores, indexes and caches your product data. When the advertisement appears on the third party site, the shop window is activated by a simple click or mouse-over action initiating a query to the web service containing your product data, passing any changes on to your main eCommerce system. Through the technology, users can browse and search your product catalogue, view product detail pages, add or remove items to their wish list and add or remove items from their shopping basket. At the point of purchase, users are sent directly to the checkout on your main eCommerce site.

What next?

Locayta Shop Window supports the full feature-set of Locayta Freestyle Merchandising® including behavioural product recommendations and visual merchandising. To see Locayta Shop Window in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Visual Merchandising

As an eCommerce vendor, when it comes to your online platform, any element of control you can exercise over the display of your product is key. Visual and strategic product placement is a clear influencer in driving sales and increasing conversion rates. Locayta’s Product Sequencing technology enables retailers to realise their potential guiding customers to purchase. Keep reading to find out how existing clients have made employed Locayta Product Sequencing with positive results.

How it works

Developed in-house, Locayta Product Sequencing technology makes use of  Locayta Balance Factor® which allows retailers to determine the product sequencing on any page using metrics important to the retailer, for example, stock levels, price, popularity and margin. This means like never before have retailers has the ability to influence the display of product sequencing across category pages and search results. Once set, the technology can be both automatically programmed responding to user behaviour and updating the ordering of your products according to the guideline,, as well as having the flexibility to be set up by retailers with specific targets in mind.

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The Benefits

Locayta Product Sequencing and Locayta Balance Factor®  provide an important element of control for online retailers and serve to be a highly influential and very flexible method of using visual merchandising, to benefit both your users and your profitability. For existing clients, results show advantages including increased sales between 15 – 30 %, increased basket value, maximised conversions and the attraction of new first time buyers.

Zak Edwards, Founder and Managing Director at Prezzybox, says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

What next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Product Sequencing

Within the online merchandising arena, the placement of product online is key. As a clear influencer in driving sales and increasing conversion rates, strategically planned and carefully merchandised product sequencing ensures you realise your potential for all opportunities to guide your customer to purchase. Keep reading to find out how clients including Tesco.com, Boohoo.com and Superdry.com have made use of Locayta Product Sequencing with astounding results.

Locayta Product Sequencing – How does it work?

Locayta’s Product Sequencing technology enables retailers to pre-determine the ordering of products on their retail platform. Spanning both category pages as well as search results pages, Locayta Product Sequencing can be set up to be  either automatic, responding to user behaviour, or can be specifically manually set up by retail owners with targets in mind. Once set, a unique in-house developed technology called Locayta Balance Factor® works to automatically update the ordering of your products according to the guidelines.

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The Benefits

For existing clients including  Tesco.com, Boohoo.com and Superdry.com, the technology provides an important element of control, meaning they can specify the order of products by variable; this can be stock levels, newness, price, popularity or margin. As a highly influential and very flexible method of using visual merchandising, to benefit both your users and your profitability, statistics show advantages including increased sales between 15 – 30 %, increased basket value, maximised conversions and the attraction of new first time buyers. 

Some Feedback…

 

ID-10031547Locayta client Catherine Turner, eCommerce manager at Boohoo, says, “For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality.”

What next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Visual merchandising is a very powerful tool online. Whilst lots of dedication and focus is paid to this in physical stores, it can be somewhat neglected within the online space. Visual elements online tend to concentrate on appealing imagery and aesthetics but in order to impact your sales and drive revenue, Visual Merchandising must be cleverly focused on how your customers interact with your product throughout the customer experience. Keep reading to find out more on the features available in Visual Merchandising at Locayta.

Visual Merchandising at Locayta

Locayta Visual merchandising tackles just this by organising the appearance of your online store in all sectors. This can span everything from the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you (for example, newest in stock) affecting the visual presentation of search results.  Locayta’s visual merchandising functionality can be configured to be completely automatic and dynamic, or can work in conjunction with manual merchandising by the retailer.

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Balance Factor for Merchandising

This enables Locayta clients to determine the exact sequencing of products on any page of their retail site including search results and category pages. It works by combining metrics selected by the retailer (e.g. popularity, price, margin, newness to site and stock availability etc) then dynamically generates the sequence of products on category pages. To provide additional flexibility this functionality also allows for retailers to manually sequence products on any page through an easy-to-use control panel interface.

Brand Adjacency

This allows multi branded retailers the flexibility to manage the positioning of brands within their single retail platform. The brand element is added into the mix when configuring the product sequencing on pages throughout your retail site. From this point the retailer can specify the positioning of brands either together, or to keep them apart.

Display Advertising

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Locayta’s technology allows clients to implement individually targeted display advertising for each page view. Locayta’s search engine analyses the content of each page, assigning weights to important key words and identifying which display adverts might be relevant to that particular page. Locayta’s behavioural marketing algorithms then track user activity on the site in real-time, matching their activity profile to the Locayta page analysis to suggest display adverts that would be a good match for that users activity.

Behavioural Targeting

An eye opening statistic reveals that some 98% of site visitors will leave a website without making a purchase. Locayta uses behavioural re-targeting algorithms to review users’ previous interactions on your site to make recommendations and market to returning users who have previously abandoned your website without making a purchase. This enables retailers to re-engage with their users, generating higher conversion rates and lower acquisition costs.

Get Involved

Amongst the many services available from LocaytaVisual Merchandising, including Behavioural Targeting and Display Advertising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your potential with Locayta Freestyle Merchandising®, visit www.locayta.com today.

Locayta Freestyle Merchandising currently drives sales for a wide portfolio of clients big and small including BoohooSuperdry and Tesco.To do this, Locayta have an effective and productive approach targeting three key areas of functionality within your virtual platform, Site Seach, Product Recommendations and Visual Merchandising, to develop an enhance the performance of a retail platform resulting in an advanced and highly upgraded the level of merchandising for their clients’ sites. Keep reading to find out more.

Product Sequencing

Visual Merchandising: Locayta’s technology uniquey gives you the retailer the ability to translate traditional in store visual merchandising, online. Employing behavioural targeting technology, Locayta are able to use current on-site user behaviour to affect and improve the success of product sequencing on both category pages and search results pages. As this display learns from user behaviour and constantly updates, for existing clients at Locayta, this has resulted in Increased average revenue, reduced clicks to purchase, higher retention rates and increased customer satisfaction. Locayta provide the .

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Site Search: Locayta believe most retailers are poorly served by their on-site search functionality. In contrast, they offer a fully featured intelligent search, which once again uses behavioural targeting, and learns from user actions on-site to produce effective search results ensuring your customers always find what they are looking for. As one of the most sophisticated search technologies available, Locayta search learns what your customers are searching for delivering the right products quickly and accurately resulting in increased customer satisfaction and higher click through rates.

Product Recommendations: Uniquely, Locayta’s technologies are able to position personalised products alongside the items currently being browsed using the collective intelligence on your users on-site. The technology works to implement relevant, personal and constantly updated product suggestions to your users.

In summary, retailers can expect on average an increase of 19% in revenues after deploying Locayta Search, Recommendations and Merchandising.  Complete your details in this form here to receive a complementary copy of Best Practices in Online Retail and get a free Locayta Freestyle Merchandising demo. 
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As one of the biggest success stories of retail in recent years (Superdry have experienced unprecedented retail boom), it’s safe to look to them as an example of how to get eCommetce right.  Superdry use a combination of Locayta Freestyle Merchandising® services including Visual Merchandising and Guided Navigaion which have helped them to grow  their following and online sales to more than 30 countries worldwide.  Keep reading to find out how they did it.

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Guided Navigation
 
An intelligent navigation search  is able to facilitate a speedy, slick and seamless shopper experience, as for the Superdry shopper, finding the correct product quickly and efficiently is paramount.  To implement this, Superdry have employed Locayta’s techbology which allows customers to streamline their search options in mere moments and pinpoint their purchase with ease. The guided navigation search engine technology from Locayta, enables customers to personalise their search with options like size, category, colour and price.  This
 technology interacts immediately with consumer behaviour resulting in relevant, appropriate and highly likely purchase options being displayed.
 
Product Sequencing
Superdry have acknowledged the critical importance of visual merchandising to drive sales. As a result, they have turned to Locayta’s technology which allows them to manually manipulate their displays quickly and easily. It also responds dynamically to their site’s metrics data, such as stock availability, popularity and newness, to sequence their product display appropriately and automatically. Superdry can also manage the display of particular brands across their site as well as being able to schedule sequencing in advance for time sensitive promotions. This software is based upon a balance factor technology which is revolutionising visual merchandising across the web, not only for Superdry but also other clients including Boohoo and Tesco.
Implementing such technology discussed has been highly beneficial to Superdry as a business; customers enjoy a fuss-free purchasing experience whilst the brand itself has seen sales increase by up to 19%.

Some feedback…

Chris Griffin, Head of eCommerce said, “We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international ecommerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months. They are a great company, continuously coming to us with proposals for new innovations to drive revenue. We experience a tangible return on their services. Their service is fantastic and you receive full support in implementing the system and fine tuning it to your own requirements.”

If you want to know more about the features we have discussed above, you can visit www.locayta.com for a quick, FREE and easy demo here.

As an online only retailer, you might think that in-store visual merchandising techniques don’t apply to you, but you’d be wrong. In a traditional sense, visual merchandising occurs physically with the positioning of merchandise in order to appeal to a customer. This theory transfers seamlessly to online merchandising.  The ability to co-ordinate the strategic display of visual elements within your online platform, including engaging product displays and compelling promotions, can enable you to significantly impact to your online performance translating to higher conversion rates and basket order values for your business.

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How does Visual Merchandising work at Locayta?

1. Behavioural Merchandising: Provides real-time customised recommendations to customers based on their online user behaviour and / or collective intelligence based on other past and present user behaviour.

2. Metrics Driven Merchandising: This feature puts the client in control over their customer experience and increases business management control and visibility. It makes use of online activity data to make product recommendations based on customised metrics to meet the clients objectives. For example, stock levels, most popular, newest product.

3. Search and Search Driven Merchandising: This feature customises product page navigation guided by filters that optimise search results, including product attribute data, page templates and similar product offers.

4. Visual Merchandising: Organises the appearance of your online store from driving the display of visual elements on your site and presenting banner ads based on a category search, to metric drivers, presenting the appropriate products based on search and metrics chosen by you (for example, newest in stock).

5. Personalisation and other customised merchandising strategies: Using Locayta collective intelligence approach, the system can recognise your customer and personalise recommendations even further. This includes personalised email recommendations using the other four layers of functionality to best target your online customers.

Visual Merchandising

Start Visual Merchandising…

Amongst the many services available from LocaytaVisual Merchandising, including Behavioural TargetingProduct Recomendations and Display Advertising come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on how you can maximise your potential with Locayta Freestyle Merchandising®, visit www.locayta.com today.

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As online merchandising and virtual retail specialists, Locayta work with a broad scope of websites and retailers on a daily basis,so it’s safe to say they have their finger on the pulse of the online retail world. In the same vain, Locayta are constantly working on new innovative solutions and refining best practice for online retailers. If you’re trying to grow your online offer and want to know areas where you could improve, keep reading to see some common areas for improvement which have proved to reap huge success from Locayta clients to date including boohoo.com, Superdry and Tesco.

Where can I improve?

Using key indicators including conversion rates and average order value, Locayta have identified three key areas for improvement within retail sites which can be upgraded to improve performance. Currently such improvements have been proven to increase sales for Locayta’s existing clients by up to 19%.

1. Visual Merchandising: Locayta’s functionality here allows their clients to take control of product displays in terms of sequencing on both category pages and in search results. Catherine Turner, eCommerce Manager at Boohoo, currently employs this functionality,  “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality“. 

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2. Site Search: Ason-site search specialists, Locayta are able to offer a fully featured, intelligent search that learns and ensure that your customers find what they are searching for. For Zak Edwards at Prezzybox, Locayta has delivered results beyond expectations. “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.

3. Product Recommendations: For all online merchandisers, Product Recommendations prove to be the most fruitful feature to increase conversion rates and average spends. Locayta’s Product recomendations are unique in that they are compelling and intelligent guaranteed to drive sales. Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do. The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values.

Get involved…

Locayta Product recommendations ,  Locayta Visual Merchandising and Locayta Intelligent Site Search and Navigation all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Locayat Shop Window

As a multi-branded retailer, managing the positioning of your differing labels and well known household named brands is no easy task and can take countless man hours to get the job done correctly. But what happens if this resource simply isn’t an option or within budget? Developing an online retail business and providing that sort of merchandising management, whether it be from scratch with a small start up, or trying to give a well established online shopping destination a boost, is no mean feat. Enter Locayta Freestyle Merchandising and their specific Brand Adjacency technology. Keep reading to find out more.

What is it?

To optimise sales and drive revenue, Locayta’s technology enables multi branded retailers to manage the placement of brands within their retail sites. Working as a visual merchandising tool, Locayta Brand Adjacency allows you to determine the exact sequencing of brands on both category pages and search results pages. Such precision in terms of positioning resolves many potential problems presented to multi-branded online retailers;  business led objectives can call for retailers to maintain utmost control when it comes to be the positioning of brands, this can be both extreemes from displaying certain brands together, or ensuring certain brands are kept apart, the technology uniquely allows this.

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How does it work?

Locayta Brand Adjacency uses  Locayta Balance Factor® working dynamically using brand information. Utilising other variables in addition including newness, stock levels and margin, the technology is able to order the display of your products down to your exact preferences. . This feature works cohesively in conjunction with other functions including Product RecommendationsProduct Search and Visual Merchandising, all of which are managed in Locayta’s easy to use control panel. Whatever the requirement, Locayta Freestyle Merchandising can provide brand adjacency functionality to help retailers to manage the deployment of brands on their site.

Get involved… 

Locayta Brand Adjacency and Locayta Balance Factor® are part of software as a service model from Locayta Freestyle Merchandising® meaning that you can plug Locayta in without any changes to your main platform. To see it in action with a FREE DEMO and to find out more on services as a whole, visit www.locayta.com today.

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When it comes to the online space and retail, trawling the ever so engaged online merchandising community online can be a confusing place; theories here and there, ideas thrown about and revolutions stumbled upon every other day. In such a new and evolving space, much research and reading up is no bad thing, but if you’re looking for a quick summary of a few key wins to consider when it comes up upgrading your online merchandising, you’ve come to the right place.

Locayta Freestyle Merchandising drives sales for clients including Boohoo, Superdry and Tesco by concentrating on three key areas of functionality and develop these in order to upgrade the level of merchandising on the respective sites. These are…

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1. Site Search: This is a full featured intelligent search that learns and ensures your customers always find what they are looking for. As one of the most sophisticated search technologies available, Locayta search learns what your customers are searching for delivering the right products quickly and accurately resulting in increased customer satisfaction and higher click through rates. The search also employs features like Auto-complete and Spell Correction to further this.

2. Product Recommendations: Relevant, compelling and intelligent product recommendations to drive sales. As one of the most beneficial marketing tools a retailer can deploy, Locayta Product Recomendations have the ability to dramatically improve conversion rates by making highly personalised product suggestions in real time using intelligence on behavioural algorithms direct from your customers.

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3. Visual Merchandising: Giving you the opportunity to take control of product sequencing on category pages and search results. Increased average revenue, reduced clicks to purchase, higher retention rates and increased customer satisfaction are just some of the things you can expect here. Locayta provide the ability to translate traditional in store visual merchandising, online.

Retailers can expect on average an increase of 19% in revenues after deploying Locayta Search, Recommendations and Merchandising. Want to know more? Complete your details in this form here to receive a complementary copy of Best Practices in Online Retail and get a free Locayta Freestyle Merchandising demo. What are you waiting for?