Tag Archive: Web search engine


PR

Online engagement is a commonly sought after quality for eCommerce retailers – once customers are engaged with your platform and your product, conversion rates and average order values increase accordingly. Today’s post is going to look at a case study of Locayta client and stationary / furniture supplier, Paperstone, who achieved just this by setting up a new online search and navigation solution with Locayta Freestyle Merchandising.

The ability to connect your customers with your product is the first step to engagement. IT Director George  Harris at Paperstone explained, “Our previous website had no way to filter products down based on attributes. We were reliant on customers being willing to walk through categories to find what they wanted and drill into the options”; in other words customers were not connecting with product at all.  George continued, “We wanted to add much better functionality to the site improving the search engine and facet navigation. We were lookingto focus very much on the search functions so for us Locayta was a precise and cost effective solution.”

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Using Locayta’s Intelligent Navigation, Paperstone’s customers are now able to drill-down into certain refinement options, anything from category, brand, price, colour, size, newness and more. Paperstone are also able to optimise different types of searches as well as specific search terms.  Locayta Balance Factor® enables Paperstone to manipulate the display of products on their site on category and search results pages to optimise and achieve their current business objectives.

 

The Verdict

George says that Paperstone have “seen a much greater engagement with our search in general – it’s a vast improvement on what we had previously. The technology has worked really well for us because we’ve been able to automate a fair amount of control which we previously had to deal with manually. That means our sales people can manage how they use Balance Factor rather than having to go through the development team. It gives them more autonomy and the ability to respond to market factors. It also frees up the development team up to focus on other areas.”

Find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com for a quick, FREE and easy demo.

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Within the physical retail world, growing your audience presents a challenge – how do you get your shop window in front of more eyes than ever before and how do you continue to grow this figure? A similar theory applies within the online retail arena, where gaining the maximum exposure for your platform is key to driving a successful performance. So how do we do this? There’s no denying that increasing your online reach is all about maximising your potential by reaching as wide an audience as possible. Below we’re discussing the merits of Locayta’s Behavioural Targeting which is enabling retailers across the web to do just this.

Locayta’s Behavioural Targeting:  This technology uses unique behavioural algorithms to market to returning users who have previously abandoned your website without making a purchase. By analysing previous interactions that occur on-site, Locayta’s technology generates relevant, tailored and personalised recommendations to your returning customers who visit your site. To further on this, the technology is able to direct users seamlessly to products they have previously abandoned as well as making promotional offers or to cross-sell / up-sell alternative products. This technology allows you to market to existing customers who have already shown an interest in your site and the products on offer, which makes re-activation and conversion increasingly more likely.

A review from Prezzybox.com

Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Get Involved

Locaya Freestyle Merchandising  enable clients to build their online merchandising solution and Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

boohoo

Boohoo.com might have been one of the early players in the world of fashion eCommerce soaring to success with their recipe of great product and a willing audience, but their ability to sustain such outstanding online performance stems from strong and strategic merchandising techniques resulting in high conversion rates, increased average basket values and guaranteed customer satisfaction. So how have they done it? Keep reading to find out the secrets behind Boohoo.com’s booming eCommerce success…

Boohoo.com and Locayta…

Upon re-launching their website, Boohoo.com were looking for an online merchandising solution that would let them effectively personalise the way they merchandise their products to different audience segments. They turned to Locayta Freestyle Merchandising for this who offered the combination of a robust, dynamic and scalable architecture, together with an extremely flexible implementation; enabling Boohoo to personalise their merchandising operations, to a high degree. The solution also offered Boohoo Locayta’s fast, accurate and effective Search engine, all of which still continue to serve Boohoo.com to this day.

The features in detail… 

Guided Navigation: Looking to enhance their on site search internal functionality, Boohoo.com implemented Locayta Guided Navigation which uses customised facets allowing Boohoo.com customers to drill-down into options at their convenience via browse, search and refinement stages with choices spanning category, brand, price, colour, size and newness to name a few. This has increased the effectiveness of product search within the Boohoo.com site resulting in improved conversion rates.

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Behavioural Recommendations: These work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. This acts as a value-add service to both help Boohoo.com’s users find what they are looking for. The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, boosting Boohoo.com’s conversion rates.

A word from boohoo.com…

For us the ability to opt in manually where we need to is the key win. Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.

Catherine Turner, eCommerce manager at Boohoo

What comes next?

Amongst the many services available from Locaytathe above features come fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Visual Merchandising

As an eCommerce vendor, when it comes to your online platform, any element of control you can exercise over the display of your product is key. Visual and strategic product placement is a clear influencer in driving sales and increasing conversion rates. Locayta’s Product Sequencing technology enables retailers to realise their potential guiding customers to purchase. Keep reading to find out how existing clients have made employed Locayta Product Sequencing with positive results.

How it works

Developed in-house, Locayta Product Sequencing technology makes use of  Locayta Balance Factor® which allows retailers to determine the product sequencing on any page using metrics important to the retailer, for example, stock levels, price, popularity and margin. This means like never before have retailers has the ability to influence the display of product sequencing across category pages and search results. Once set, the technology can be both automatically programmed responding to user behaviour and updating the ordering of your products according to the guideline,, as well as having the flexibility to be set up by retailers with specific targets in mind.

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The Benefits

Locayta Product Sequencing and Locayta Balance Factor®  provide an important element of control for online retailers and serve to be a highly influential and very flexible method of using visual merchandising, to benefit both your users and your profitability. For existing clients, results show advantages including increased sales between 15 – 30 %, increased basket value, maximised conversions and the attraction of new first time buyers.

Zak Edwards, Founder and Managing Director at Prezzybox, says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

What next?

To see Locayta Product Sequencing in action with a FREE DEMO and to find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Monitoring, responding and reacting to user behaviour is a productive approach to online merchandising. Your customers actions on-site can tell you invaluable information about what they want, what they are looking for, what they like, what they don’t like, what works for them and what doesn’t work for them. As innovative online merchandising specialists, Locaya Freestyle Merchandising utilise Behavioural Merchandising greatly across both Product Recommendations and Visual Merchandising functionalities. Keep reading to find out, as online retailer, how behavioural merchandising technology can help you to maximise your profitability by improving conversion rates and average basket values.

Behavioural Algorithms

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Locaya Freestyle Merchandising employ complex behavioural algorithms to monitor user behaviour and to respond through visual displays across many interfaces including search results, category pages, display advertising, email marketing and product recommendations. The technology is able to gather both collective intelligence from all on-site users, providing an overall perspective of customer behaviour, as well as more personalised recommendations based on an individual’s past and present behaviour. Locayta is then able to user actions on your site, using a weighted user-journey associating weights for each user action; for example viewed, searched for, added to basket and checked-out. This means that product displays across the interfaces discussed are based on what has been searched for, viewed, added to basket and purchased by the user in relation to both that users’ previous actions and the actions of all the other users of the site.

A review from Prezzybox.com

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Locayta client Prezzybox says, “It’s been a revelation. We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix. We have the ability to create filter criteria to match seasonal promotions, gift categories and internal variables. Most crucially, because every decision we make can be applied automatically across every category we’ve eliminated any margin for error and ensured that our customers experience accurate results every time. It’s no exaggeration to say that we saw conversion rates increase overnight when we started using Locayta.”

Get Involved

Locaya Freestyle Merchandising  enable clients to build their online merchandising solution and Behavioural Merchandising is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

Paperchase

Paperchase are one of the UK’s leaders in innovative, design-led stationery, cards and gift-wrap retailers. To enhance their online performance, Paperchase turned to Locayta Freestyle Merchandising® to assist them in enhancing their success online by optimising  their transactional website. Generally speaking, Product Recommendations have the power to increase conversion rates by up to 15%,  by presenting your customers with appealing additional product purchases, which is in turn increases the average order values on your retail platform. Keep reading to see how Locayta’s Product Recommendations achieved just this for Paperchase boosting key bottom line numbers, and more.

Locayta Product Recommendations

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At Locayta, Product Recommendations form a key part of the Freestyle Merchandising platform. Specifically designed in house by the team at Locayta, the technology uniquely uses the collective intelligence based upon users’ behaviour on your retail site generating individual user by user based personalised product recommendations alongside the items currently being browsed  By implementing relevant, personal and dynamically updated product suggestions to your users, the uptake percentage is dramatically increased.

What do Paperchase say?

Adrian Spence, Head of eCommerce at Paperchase, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,. At Paperchase we’re thinking much more strategically about product recommendations to optimise our conversions. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

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What next?

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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A new study published late last month by OC&C Strategy Consultants in partnership with Google, reveals that the ‘UK is the world’s leading eCommerce exporter with a trade surplus of £720 million in 2013’. The Global Retail E-mpire report analyses the estimated value of online retail based on six of the biggest e-commerce markets including the UK, USA, Germany, Nordics, Netherlands and France. The UK market was by far the largest in the world thanks to global success stories in the fashion sector. The US and Germany are the nearest challengers to the UK, with £110m and £12m trade surpluses respectively.

Anita Balchandani, partner at OC&C, said: “Over the next decade, online retail will become increasingly international. This represents a great opportunity for British retailers, by providing new ways to grow and expand. At the same time, international expansion poses many challenges and will require retailers to master new capabilities and complexities. As a market matures, and new pockets of demand emerge, localisation will be crucial – from tailoring the range on offer, to ensuring that delivery and payment methods work for each market”.

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Anita continues, “It is equally critical to localise only where it matters to customers, to avoid the cost and complexity of over-tailoring the retail offer by country”. A retailer can service customers around the world from a single location in the UK, but needs to adapt its digital marketing activity in a localised way, allowing it to strike the right balance between customer relevance and cost.”

Locayta and Superdry.com International Case Study

Superdry.com were looking for fully integrated merchandising solution which would provide localised communication within their new markets whilst accommodating their international expansion. Using their Product Sequencing and Balance Factor technology , Locayta were able to strategically position Superdry’s products across their multiple international sites. Locayta’s advanced search was able to perform exactly to Superdry’s exact specification and requirements with various functionalities including intelligent navigation and spell correction to guarantee fruitful search results every time, across the seven different localised sites.

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Superdry say, “We were impressed by Locayta’s unique ability to achieve fully automated visual merchandising and fast multi-lingual search results no matter what the geographical location. We felt they were head and shoulders above the rest. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Next steps…

To find out more on Locayta Freestyle Merchandising® in the expansion of your retail site, visit www.locayta.com today.

 

problem

As an eCommerce retailer, pin pointing key elements within your retail platform that can drive online sales is not easy. With the help of Locayta, like many other successful online businesses including the likes of Superdry.com, Tesco.com and Boohoo.com, you can identify which elements are worth focusing on and which can have a direct effect on your revenues. Looking at key performance indicators such as conversion rates, average order values and retention rates, Locayta have identifies three key elements to enable this. Keep reading to find out more.

1. Site Search: Locayta offer a fully featured and intelligent search that learns and ensures your customers find what they are looking for. By presenting results within a guided navigation framework, your customers are connected to the product they are looking for effectively and efficiently. This technology significantly increases the usability and effectiveness of site search on your site, resulting in an increase in conversion rates and average order values.

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2. Product Recommendations: Locayta implement relevant, compelling and intelligent product recommendations which are guaranteed to drive sales. As one of the most important marketing tools out there, Locayta’s technology employs behavioural algorithms to place likely or previously viewed products alongside browing options to your customers.  This technology has the power to dramatically increase your conversion rates and average order values.

3. Visual Merchandising: Lovayta’s technology allows you to take control of product sequencing on category pages and search results pages.  By organising the appearance of your online store, you can drive the display of visual elements on your site from presenting banner ads based on a category search, to metric based manipulation presenting the appropriate products chosen by you, for example, newest in stock or highest margin. This results in a 15 – 30% increase in online sales.

The Results

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Locayta Freestyle Merchandising allows you to truly take control of your online sales performance. Overall, retailers can expect on average  19% increase in revenues after deploying Locayta Search, Product Recommendations and Visual Merchandising. Not only this but the technology provides unrivalled speed, accuracy and tailored results for your end customer with the best features and functionality allowing you the retailer to focus on your business. With immediate salers performance results, Locayta’s technology has a beneficial effect on conversion rates, average order values, average revenue per visit, higher retention rates and increased customer satisfaction with reduced clicks to purchase.

How to get involved?

Amongst the many other merchandising services available from Locayta, Locayta Site Search, Product Recommendations and Visual Merchandising come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit http://www.locayta.com today.

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Locayta currently work with a variety of online retailers including Tesco, Boohoo and Superdry, to enhance their internal on site search functionality. From search box to guided navigation, Locayta’s intelligent search functionality has resulted in an estimated rise in sales by up to 30% for existing clients connecting customers to products quickly and accurately resulting in increased customer satisfaction and site click- through rates.

Locayta Search – How does it work?

Locayta Search learns from user behaviour documenting and reacting to customer interactions. Using behavioural algorithms, Locayta Search balances prioritising the interests of the customer and the retailer. Providing sophisticated features such as Intelligent Navigation; this displays search results in an intuitive framework with relevant refinement options allowing users to drill-down. In addition, Locayta’s Auto-Complete functionality means that as soon as your customers start typing in the search box of your website, the technology will recommend likely product and search terms. Similarly, Spell Correction technology will catch any misspelling, mistyping or misunderstanding entered.

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A client experience… 

“We undertook extensive research to find a system that could improve our search and merchandising performance. Locayta offered the perfect combination of tools for the job. It’s essential that our international sites compete effectively with localised providers. Locayta delivers the same high-grade performance regardless of which country the site is operating in. The ability to maintain superior search and category performance on a totally multilingual basis has generated phenomenal, if not unprecedented success for us. Our international eCommerce strategy has experienced four figure growth”.

Head of eCommerce, Chris Griffin, Superdry

Get Involved

Locayta Search is just one of the many functionalities available and it comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today. Remember, Locayta Freestyle Merchandising is easy to implement with a flexible pricing model and is accessible to eCommerce businesses of all sizes and budgets.

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As an online retailer, driving and growing your volume of sales is a key and every-existing aim. Whether it be by increasing conversion rates or improving basket values, every eCommerce business owner will know that the driver behind a successful operation lies in the amount of revenue you are able to generate. That’s why many well-renowned online retailers invest in their merchandising strategy to ensure that both the online customer experience is optimised as well as generating more lucrative revenues for themselves. Through strategic on-site search, visual merchandising, product recommendations and SEO functionalities, Locayta Freestyle Merchandising offer a dynamic merchandising solution for sites such as Boohoo and Tesco.

What’s involved?

Locayta SEO Page Builder ensures that your retail platform is easily detectable by highly populated search engines resulting in increased volume of traffic, equating to a higher proportion of conversions and therefore a higher volume of sales and overall revenue for your business. The technology works by creating SEO optimised pages using search terms keyed into your retail platform turning internal site searcs into highly focused and relevant SEO pages on your site, generating an organic volume of visitors to your site.

Locayta Product Recommendations employ unique behavioural algorithms to produce relevant and personalised product suggestions which are based upon users’ behaviour in browsing, adding to basket and purchasing. Once configured, Locayta’s dynamic product recommendation algorithms operate automatically with recommendations being constantly updated based on on-site activity. This dramatically increases both conversion rates and average basket values.

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Locayta Search works effectively as a search that learns from customer behaviour. The technology is able to discover what customers are searching for in order to influence relevant and likely search results. Locayta Search also provides sophisticated features including intelligent navigation, predictive type-ahead and the unique Locayta Balance Factor® technology, which allows retailers to manipulate search results based on metrics such as margin, popularity, newness to site and stock availability to generate higher revenues.

Locayta Visual Merchandising works to organise the appearance of your online store intelligently.  This drives the display of visual elements on your site including product sequencing and banner ads based on a category search. Locayta Visual Merchansising can be enhanced with metric drivers which serve to present the appropriate products based on search and metrics chosen by you depending on what’s most profitable.

How to find out more?

So if you’re looking to grow the sales on your retail site, Locayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Locayta SEO Page Builder all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.