Tag Archive: www.locayta.com


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Tesco are one of Britain’s biggest retail chains and truly pioneered the online market when setting up their eCommerce offer. As we all know this platform continues to grow and increase in size across all product verticals, the challenge kicks in when it comes to ascertaining how big online retail players can continue to optimise their offer and stay ahead of the curve ensuring continual expansion? Tesco.com turned to Locayta Freestyle Merchandising to do just this in order to drive sales on their clothing online platform. Keep reading to find out more.

Locayta Product Recommendations

Synonyms

As one of the most advanced and developed technologies out there, Locayta Product Recommendations  are guaranteed to increase your online conversion rates. The technology is able to generate individually user by user based, highly relevant and personalised product suggestions alongside browsing options to your users which are placed alongside the items currently being browsed. Product and accessory recommendations track and analyse the behaviour of shoppers – from items searched to products added to baskets and purchased. This data enables Locayta to suggest highly relevant additional items to shoppers at every point across the user journey, from initial search to point of purchase. Recommendations are made in real time, delivering the fast, value adding service consumers expect from modern ecommerce sites. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. They were so impressed with the performance of the technology that they are now planning to roll out the entire Locayta Freestyle Merchandising platform to Tesco Clothing.

A Review from Tesco… 

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Mark Wakeley, Change Manager at Tesco, says, “Locayta’s product and accessory recommendations ensure that customers have quick access to the outfits they seek. It’s about offering convenient service, helping customers to choose the ideal look for them, and ultimately increasing conversion rates and order values by pointing them towards extra products that will complement their main choices. Locayta are a great company who take the time to meet with us once a week to look at potential new advances that will tighten our performance further.

Get Started… 

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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Looking to increase your conversion rates is a key driver for many online retailers; the higher proportion of your on-site visitors you can get to purchase your goods, the better the profitability of your website. So how do many online retailers achieve this? Notably successful players including the likes of Superdry.com, Tesco and Boohoo.com all employ Locayta Product Recommendations to increase their conversion rates and the results speak for themselves. Here’s what they had to say…

Tesco

Mark Wakeley commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Superdry.com

Superdry

Chris Griffin says, “Locayta offered the perfect combination of tools to control our search and merchandising. Their technology delivers the same high grade performance regardless of which country the site is operating in. We have experienced some real wins – our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. Our international e-commerce strategy has experienced four figure growth. We’re now aiming to roll out Freestyle Merchandising to eight further international sites in the next few months.”

Boohoo.com

Catherine Turner also said, “For us the ability to opt in manually where we need to is the key win,” she says. “Locayta has many automated response functions that can update search results, categories and recommendations – and that’s incredibly useful. But when a new buzz hits the catwalk it’s vital for us to be able to adapt our visual displays and search criteria at a moment’s notice. We can tie our categories and sequencing into a wide variety of trends, colour stories, collections, and special promotions in line with the latest media coverage. For Boohoo it’s all about delivering fast, relevant product placement as well as detailed category and search functionality. Compared with other systems Locayta’s dashboard is simple to use and enables us to do that at the touch of a button.”

How do Locayta Product Recommendations work?

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Locayta are able to generate individually user by user based personalised product recommendations and place them alongside the items currently being browsed. They do this by using collective intelligence from their users’ behaviour on-site. Due to the relevancy of the product suggestions, uptake percentage is dramatically strong making them a sure fire way to increase your conversion rates. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

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For many online retailers the ability to target and more importantly successfully reach the customers you want is a challenge. In such a competitive market, where business in undoubtedly booming, how can we beat our counterparts to to the punch in bagging those all important visits and sales from your target consumers? Many clients, including Prezzybox.com, Paperchase and Tesco have all turned to Locayta’s Behavioural Merchandising technology which serves as a key and instantly profitable way of localising your efforts and aims towards the correct customer. Read on to find out more…

What is it?

Locayta’s technology analyses the previous interactions on site to produce relevant, tailored and highly personalised merchandising features to your returning customers. This spans many different remits within the Locayta portfolio.  Firstly directing customers to products you know they’ll be likely to be interested in based upon past user behaviour through enhanced and targeted search results; dynamically reactive, Locayta’s search goes beyond all others in providing retailers with the ability to produce results based on the success of previous interactions on site. In a similar way, the same high relevancy and accuracy is applied to their Product Recommendations, which use behavioural algorithms to suggest add on purchases in real time.

How it works…

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Locayta’s Behavioural Targeting works by marketing to returning users who have previously abandoned your website without making a purchase. Using uniquely developed algorithms developed in house by Locayta, the technology analyses your users’ previous interactions on your site and makes relevant, tailored and highly personalised recommendations to your returning customers. This can involve sending your users direct to the product description of the page they looked at previously before leaving, to make promotional offers or to cross-sell / up-sell alternative products.

What do people say who’ve used it?

Behavioural re-targeting enables you to re-engage effectively with your users; generating higher conversion rates, whilst at the same time lowering acquisition costs. For PrezzyboxLocayta has delivered results beyond expectations, “It’s been a revelation,” says Founder and Managing Director Zak Edwards, “We have total control. We use Locayta’s Balance Factor technology to adjust the weighting of search and category results, meaning that as well as responding to user behaviour we can add our own stock control and promotional strategies into the mix“.

How do I get involved?

Amongst the many services available from LocaytaBehavioural Merchandising comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

Also, why not check out our How to…increase your click through rates and How to…build revenue by bringing more traffic to your site posts?

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Quite simply, Locayta Product Recommendations  are guaranteed to increase your online conversion rates by providing highly relevant and personalised product suggestions alongside browsing options. As one of the most impactful marketing tools out there,  Locayta Product Recommendations are employed by retailers around the world including Tesco, Boohoo and Superdry, as a way of pushing add on purchases and encouraging customers to increase their spend. Keep reading to hear how Locayta Product Recommendations work and can prove to boost your online sales.

Locayta Product Recommendations

Locayta Product Recommendations  work by gathering collective intelligence on users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen alongside other items. Employing Locayta’s behavioural algorithms, products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values.The relevant, personal and dynamically updated nature of the product suggestions ensures that the uptake percentage is dramatically increased, increasing your conversion rates. 

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Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Get involved!

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

visualaids

A new year provides good reason to take a fresh look at existing strategies you have in place for your online retail business with a view to improving and benefiting your eCommerce venture from all perspectives. As we live in booming times for the online retail world, it comes as no surprise that innovations and developments are coming up all the time, but how do you embrace them and ensure they are driving key benefits within your retail platform? Today, we’re talking through the financial and user focused advantages experienced by many clients of Locayta Freestyle Merchandising including Tesco, Boohoo and Superdry, from behavioural merchandising, search and product recommendations.

Increase your conversion rates

Increasing conversion rates is a key driving for online retailers. Here at Locayta, Behavioural Targeting technology works by marketing your products specifically to returning users who have previously abandoned baskets without purchasing on your retail platform. Their unique behavioural merchandising algorithms are able to reviews the users’ previous interactions on your site to make relevant, tailored and highly personalised product suggestions via Product Recommendations to your returning customers. This has worked to heighten conversion rates for multiple Locayta clients.

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Guarantee Higher average basket values

Alongside increasing conversion rates, Locayta Product Recommendations are unrivalled in the  online merchandising arena when it comes to ensuring higher average basket values. At Locayta, Product Recommendations are strongly based on both individual user behaviour on site as well as previous users’ behaviour in real time. This generates highly personalised product suggestions alongside other purchase options on screen to your customers presenting tempting items to increase the value of each customers’ buy.

Reduce customer clicks to purchase

Getting your customer to connect with your product is key in driving revenues and is often a common downfall of online retailers. Locayta’s Intelligent Site Search and Navigation technology installs sites with a “Guided Navigation” framework which displays relevant refinement options allowing your users to drill-down their search to find what they are looking for quickly and easily. In addition, auto complete and spell correction functionalities significantly increase the effectiveness of site search on your eCommerce platform.

Increase your volume of visitors

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Increasing the volume of traffic your site receives results in increasing the size of your audience available to convert. Locayta SEO Page Builder dynamically creates SEO friendly pages to increase traffic to your site using the internal site searches within your online platform turning each one into highly focused and relevant SEO pages. This dramatically increasing the volume of relevant organic search pages on your site.

Get started!

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta SEO Page BuilderLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

mobileinuse

When looking forward to new and evolving areas for eCommerce, there’s no denying that mobile shopping plays a huge part and has become once of the most rapid areas for growth and potential for online retailers. Recent reports indicate that here has been a 150 per cent increase in shopping via smartphones, such as the iPhone or Samsung Galaxy, compared to a year ago.

Industry expert Tina Spooner of IMRG, confirmed that, “The record monthly growth in September is an indication of increasing consumer confidence and with smartphone year-on-year sales growth reaching an impressive 150 per cent, it is also evident that shoppers are becoming more comfortable with shopping via their mobile devices.” Many online retailers are keen to embrace this area of growth; in a study conducted by Shop.org which deduced the top areas of focus for online retailers in 2013,“Two out of five retailers cited initiatives that we categorized as ‘omni-channel integration’. One strategy is making it easier for both consumers and retailers to see what inventory is available. Since consumers now expect to be able to shop anywhere, any time, there could be much more of cross-channel integration going forward”.

Locayta M-Commerce

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Locayta Freestyle Merchandising provide a quick and cost effective solution to online retailers wanting to embrace the mobile platform and translate their  retail offer over to their mobile sector, without requiring changes to their main retail site. Working as a is a click-to-buy iPhone shopping application, Locayta M-Commerce  enables your customers to browse and search your product offering via the mobile application; this includes viewing product detail pages and add or remove items to / from basket. The technology works by storing and indexing your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

Where to start?

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Locayta currently work with a list of clients on their online merchandising including  TescoPaperchase and Superdry. Locayta M-Commerce helps retailers extend their reach, expand their sales potential and opportunity for return on investment, so whatever the future holds, online retailers can be ready.  The technology comes fully integrated into the Locayta Freestyle Merchandising® platform. To see it in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com today.

ebay

As the online world continues to grow, expand and develop, big players in eCommerce will inevitably adapt their strategies and adopt new ways of working to ensure their shopping offer is still relevant to the changing expectations of their customers and maintain a multi-channelled approach. News reaches us this week that eCommerce giant eBay have teamed up with high street retailer Argos, to launch a click-and-collect” scheme. Piloted using 150 Argos stores nationwide and 50 eBay merchants, Shoppers will be able to order selected goods from eBay and pick them up from an Argos store.

Of the news, eCommerce consultant, Bryan Roberts told the BBC, “Pure-play home-delivery e-commerce can actually be profoundly inconvenient. So, it makes sense to forge a partnership with national retailers, and we’ll see more of this because it marries the benefits of online shopping – competitive prices and massive ranges – with the convenience of the real-world store you can pop into on your way home.”

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Why invest in Multi-channel Retail?

Looking at this news as an online retailer, this highlights the importance of multi-channel retail; that is merging of retail operations in such a manner that enables the transacting of a customer via many connected channels – retail stores, online stores, mobile stores, mobile app stores and telephone sales to name a few. There’s no denying the growing demand of multi-channel services with a growing customer base; a survey by eConsultancy discovered that 35% off 2,000 participants felt a retailer being multi-channel was “Very Important”, whilst John Lewis found that their multi channel shoppers are likely to spend 3.5 times more than in store only shoppers.

 

Steps to getting Multi-Channel Enabled

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Whilst implementing a fully blown Multi-Channel stratergy is far from straight forward, and there is no key winning formula and all retail sites are different but steps in the right direction are…

1. Deploy the systems needed to deliver ideal customer experiences across your selected multi channels to empower your business, brand and employees.

2. Build the necessary linkages between point systems – a well integrated multi channel retail offer requires well thought out linkages between channels in order to truly enhance customer experience.

3. Evaluate your systems’ ability to meet future needs, and identify gaps and alternatives. How easily will new systems integrate with existing infrastructure? How can you avoid creating new isolated sections of data?

4. Aim for an advanced content, product and stock management system which can act as a central control panel which is capable of managing all your data cross channel.

To find out more information on how Locyayta can help you get multi-channel enabled, contact Locayta Freestyle Merchandising® HERE.

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Increasing bottom line numbers such as conversion rates and average basket values works to drive your business forward. Whilst increasing traffic and investing in SEO for many online retailers seems like an obvious option, whilst it does have its merits, working with the existing audience you have visiting your platform and optimising their visits resulting in higher conversions to purchase and larger spends, has a direct impact on your revenues and sales potential. One of the key merchandising features available to achieve this is Product Recommendations. At Locayta, Product Recommendations are highly specialised and employ an intelligently personalised technology based on behavioural algorithms, enhancing the success of these features across retail platforms. Existing clients include  Product Recommendations.

Locayta Product Recommendations

PR

Locayta Product Recommendations gather collective intelligence based upon users’ behaviour on-site to generate individually user by user personalised product suggestions which appear on screen placed alongside the items currently being browsed.

Increase Conversion Rates

The high level of relevancy and personalisation guarantees a high and effective uptake percentage on product suggestions. Customer actions such as viewing, adding to basket and purchasing, will adjust in real-time influencing the personalised product recommendations being made on your retail site. This makes for a truly unique and personalised shopping experience every time – a guaranteed way to increase your conversion rates.

Increase Average Basket Values

Uptake in terms of adding additional items to basket encouraging multiple puchases is dramatically increased with the level of personalisation here. Products suggestions are designed to complement and add to customers’ existing purchases boosting average basket values.

Some user experiences…

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Tesco.com

Mark Wakeley, Change Manager at Tesco commented, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

British Museum Company

eCommerce Manager, Fabrice Druelle  said, “Locayta offered us a tool we simply couldn’t find elsewhere,” he says. “We have re-skinned our site to make maximum use of product recommendations and give visitors a whole new look and feel with more cross selling opportunities. You can really play with the technology. It’s totally adaptable to our product range and complex merchandising structure. We’re gearing up to tap into the system’s true potential with plans to roll out the full merchandising and search platform in the coming months. It’s an exciting time.”

Paperchase

Adrian Spence, Head of eCommerce, points out the labour saving benefits of the system, “Our products are all about driving newness and offering fresh collections,” he explains. “At Paperchase we’re thinking much more strategically about product recommendations. The ability to automate this process has saved us huge amounts of time. The search and category functions give us complete flexibility to set and change parameters. For us, a focus on prioritising new stock combined with best sellers is generating beneficial results.”

Get involved!

Amongst the many services available from LocaytaLocayta Product Recommendations come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.

mobileshopping

As an up and coming online retailer, getting mobile is a must. Embracing a new platform and using it to your advantage serves to embrace a new audience and widen your virtual appeal to a larger market. Research suggests that mobile shopping is an ever growing market; in 2011 mobile traffic made up only 6% of global internet traffic, this grew to 10% in 2012 and 15% in 2013. In fact some research suggests that mobile device traffic is set to overtake fixed internet access by 2014. Whether these figures are ambitious or not, this space is growing and online retailers need to be aware of this.

How to get mobile with the help of Locayta…

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A mobile shopping audience will welcome new ways of shopping, browsing and purchasing from your retail offer and they truly represent your future customer. Locayta Freestyle Merchandising are able to provide a quick and cost effective solution to online retailers wanting to embrace the platform and translate their comprehensive merchandising offer over to their mobile sector. Currently working with an array of clients on their online merchandising including  TescoPaperchase and Superdry, Locayta offer their skills an expertise in the mobile arena helping retailers extend their reach, expand their sales potential and opportunity for return on investment, so whatever the market indicates, online retailers can be ready.

 

The ins and outs…

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Locayta M-Commerce is a click-to-buy iPhone shopping application which enables your customers to browse and search your product offering via the application, view product detail pages and add or remove items to / from basket. The innovative technology works by storing and indexing your product data independently from your eCommerce site, then directs queries your eCommerce site. When it comes to the point of purchase, your customers are transferred to your eCommerce site.

As functionalirt that comes fully integrated into the Locayta Freestyle Merchandising® platform, Locayta M-Commerce is a quick and cost effective solution ideal for those retailers looking to implement a quick win without requiring changes to their main retail sites. To see it in action and to find out more about how you can get your business mobile with the help of Locayta Freestyle Merchandising®, visit www.locayta.com.

online_shopping_buying

As an online retailer looking to grow your eCommerce offering, its sensible to weigh up the benefits that certain services can bring to your business. Today, we’re talking through the benefits of Locayta Freestyle Merchandising as well as looking at a key case study of a Locayta client and how they have benefited from launching with Locayta’s merchandising functionalities spanning all elements including behavioural merchandising, search and product recommendations.

Increase conversion rates

Locayta Behavioural Targeting works by marketing specifically to returning users who have previously abandoned baskets without purchasing. Using unique behavioural merchandising algorithms which reviews the users’ previous interactions on your site, Locayta‘s technologies make relevant, tailored and highly personalised product suggestions to your returning customers working to heighten conversions.

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Higher average basket values

Locayta Product recommendations  are unrivalled in the  online merchandising arena. Uniquely, these are strongly based upon the individual user’s behaviour on site, as well as previous users’ behaviour in real time. This works to provide and generate highly personalised product suggestions alongside other purchase options on screen to your customers.

Reduce clicks to purchase

Locayta’s Intelligent Site Search and Navigation provides sites with a “Guided Navigation” framework displaying relevant refinement options allowing your users to drill-down their search. This significantly increases the effectiveness of site search on your eCommerce platform, connecting your customers to your products.

A client experience: Tesco.com

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Mark Wakeley, change manager at Tesco Clothing says, “Until we launched with Locayta our systems just couldn’t achieve what we needed to do,” he says. “The ability to control product and accessory recommendations makes sure that customers have fast, convenient access to the products they are looking for, ultimately increasing conversion rates and order values. We’re now moving to the full Locayta system. Freestyle Merchandising is easy to use and you receive full support. We’ve experienced some staff turnover in the past year and Locayta have been quick to respond to the training needs of new people. They take the time to meet with us once a week to look at potential new advances that will tighten our performance further.”

Want More?

Amongst the many services available from LocaytaLocayta Product recommendations ,  Locayta Visual MerchandisingLocayta Intelligent Site Search and Navigation and Behavioural Targeting all come fully integrated into the Locayta Freestyle Merchandising® platform. To see them in action and find out more on Locayta Freestyle Merchandising® services as a whole, visit www.locayta.com today.